Ondrej Holzman Babban taron masu hannun jarin Apple ya gudana ne a ranar Juma'a, kuma Shugaba Tim Cook ya fuskanci tambayoyi da yawa. Shi da kansa ya jagoranci babban taron kuma ya tattauna wayoyin iPhone, saye, Apple TV da sauran batutuwa tare da masu zuba jari ...
Mun jima da gama taron gama gari sun kawo wasu bayanai da bayanai, yanzu za mu yi nazari mai zurfi a cikin dukan taron.
Da farko dai masu hannun jarin Apple sun amince da sake zaben mambobin hukumar, da tabbatar da kamfanin asusu a ofis, sannan kuma sun amince da shawarwari da dama da kwamitin gudanarwar ya gabatar - dukkansu sun wuce da kashi 90 ko sama da haka. Yanzu haka manyan ma’aikatan kamfanin za su sami karin hannun jari kuma diyya da alawus-alawus din su za su kasance ma sun danganta da ayyukan kamfanin.
Shawarwari da yawa sun zo gaban babban taron daga waje ma, amma babu wata shawara - kamar kafa hukumar ba da shawara ta musamman kan kare hakkin dan Adam - da ta amince da jefa kuri'a. Bayan kammala duk ƙa'idodin, Cook ya koma ga maganganunsa sannan kuma ga tambayoyin masu hannun jari. A lokaci guda, Ty ya ba da tabbacin cewa a cikin kwanaki 60, Apple zai yi sharhi game da yadda zai ci gaba da biyan kuɗin da aka raba da raba shirye-shiryen sayayya.
Juya baya
Tim Cook ya fara yin lissafin bara a cikin ingantacciyar hanya. Misali, ya ambaci MacBook Air, wanda ya tuna cewa masu suka sun kira shi a matsayin "mafi kyawun kwamfutar tafi-da-gidanka da aka taɓa yi." Don iPhone 5C da 5S, ya ce duka samfuran biyu sun fi na magabata a cikin nau'ikan farashin su, yana nuna ID na Touch, wanda "an sami karɓuwa sosai."
[yi mataki = "citation"]Yanzu yana da wahala a yiwa Apple TV lakabi a matsayin abin sha'awa kawai.[/do]
Sabuwar A7 mai fasahar 64-bit, tsarin wayar salula na iOS 7, wanda ya hada da iTunes Radio, da iPad Air su ma sun shigo don girgizawa. Bayanai masu ban sha'awa sun faɗi don iMessage. Apple ya riga ya isar da sanarwar turawa sama da biliyan 16 zuwa na'urorin iOS, tare da ƙara biliyan 40 kowace rana. Kowace rana, Apple yana ba da buƙatun biliyan da yawa don iMessage da FaceTime.
apple TV
Wani jawabi mai ban sha'awa da shugaban kamfanin California ya yi game da Apple TV, wanda ya sami dala biliyan daya a cikin 2013 (ciki har da tallace-tallacen abun ciki) kuma shine samfurin kayan masarufi mafi sauri a cikin fayil ɗin Apple. ya karu da kashi 80 cikin XNUMX duk shekara. "Yanzu yana da wahala a sanya wannan samfurin a matsayin abin sha'awa kawai," in ji Cook, yana haifar da hasashe cewa Apple na iya gabatar da sigar da aka sake fasalin a cikin watanni masu zuwa.
Duk da haka, Tim Cook a al'ada ba ya magana game da sababbin samfurori. Ko da yake ya shirya abin dariya ga masu hannun jari a lokacin da ya fara ba da shawarar cewa zai iya sanar da sabbin kayayyaki a yayin babban taron, kawai don kwantar da hankali bayan babbar murya cewa wasa ne kawai.
Shugaba kamfanin da ya fi sha'awar duniya aƙalla ya yi magana game da samar da sapphire, wanda zai fi dacewa ya bayyana a cikin ɗayan samfuran apple na gaba. Amma kuma ba komai ba ne. An kirkiro masana'antar gilashin sapphire don "aikin sirri" wanda Cook ba zai iya magana game da shi ba a wannan lokacin. Sirri ya kasance mabuɗin mahimmanci ga Apple, saboda gasar tana farkawa kuma koyaushe tana kwafi.
Kamfanin Green
A wajen babban taron, an kuma kada kuri'a a kan shawarar cibiyar bincike kan manufofin jama'a (NCPPR) da farko, inda aka bayyana cewa, Apple zai zama tilas ya bayyana duk wani jarin da ya zuba a harkokin muhalli. An yi watsi da shawarar kusan baki ɗaya, amma ta fito daga baya yayin tambayoyin da aka yiwa Tim Cook, kuma batun ya harzuka Shugabar.
[do action=”quote”] Idan kuna son in yi wannan don kuɗin, ku sayar da hannun jarinku.[/do]
Apple ya damu sosai game da yanayi da hanyoyin samar da makamashi mai sabuntawa, "matakan kore" kuma yana da ma'ana daga ra'ayi na tattalin arziki, amma Cook ya sami amsa mai haske ga wakilin NCPPR. "Idan kuna son in yi waɗannan abubuwan don ROI kawai, to ku sayar da hannun jarin ku," in ji Cook, wanda ke da niyyar canza Apple daga kashi 100 zuwa makamashi mai sabuntawa, wanda ke nufin, a tsakanin sauran abubuwa, gina masana'antar hasken rana mafi girma da samun damar. mallakin wani mai ba da kuzari.
Don goyon bayan matsayinsa na cewa Apple ba wai kawai kudi ba ne, Cook ya kara da cewa, alal misali, yin na'urorin da nakasassu za su iya amfani da su ba zai iya kara yawan kudaden shiga ba, amma hakan ba zai hana Apple ci gaba da samar da irin waɗannan kayayyaki ba.
Zuba jari
Baya ga yin alƙawarin bayyana labarai kan shirin dawo da hajoji a cikin kwanaki 60 masu zuwa, Cook ya bayyana wa masu hannun jarin cewa, Apple ya ƙara yawan zuba jari a fannin bincike da bunƙasa, wanda ya karu da kashi 32 cikin ɗari idan aka kwatanta da na shekarar da ta gabata, duk da cewa an riga an saka jari sosai a yankin. zuba jari.
Tare da tsarin ƙarfe na yau da kullun, Apple kuma ya fara siyan ƙananan kamfanoni daban-daban. A cikin watanni 16 da suka gabata ko fiye da haka, mai yin iPhone ya ɗauki kamfanoni 23 a ƙarƙashin reshensa (ba duk abin da aka saye ba ne aka bayyana a fili), tare da Apple ba ya bin duk wani babban kama. Ta hanyar yin haka, Tim Cook yana ishara, alal misali, zuwa Babban jarin Facebook a WhatsApp.
Ya biya wa Apple damar saka hannun jari a cikin ƙasashen BRIC. A cikin 2010, Apple ya sami ribar dala biliyan hudu a Brazil, Rasha, Indiya da China, a bara ya riga ya sami dala biliyan 30 a wadannan yankuna.
New campus a cikin 2016
Da aka tambaye shi game da katafaren sabon harabar da Apple ya fara ginawa a bara, Cook ya ce zai zama wurin da zai zama "cibiyar kirkire-kirkire tsawon shekaru da yawa." An ce ginin yana tafiya cikin sauri, kuma ana sa ran Apple zai koma cikin sabon hedkwatar a cikin 2016.
A ƙarshe, an kuma yi magana game da samar da samfuran Apple a ƙasar Amurka, lokacin da Tim Cook ya ba da haske game da Mac Pro da aka samar a Austin, Texas, da gilashin sapphire na Arizona, amma bai ba da bayanai game da sauran samfuran da za su iya tashi daga China zuwa ƙasa cikin gida ba.
Yanzu yana da wahala a sanya wa wannan samfur lakabin abin sha'awa kawai. Tunani dangane da girma da abin da ya samu, ba wai don wani abu yana iya fitowa ba.
Ee, amma daidai saboda ci gaba da ci gaba, Apple kuma zai iya ɗan canza duk samfuran, wanda aka yi hasashe game da shi.
Ina son Apple TV A gaskiya, ya daɗe a cikin kaina, amma ba zan so in saya ba da sanin cewa zai zama sabo a cikin kwata na shekara.