Ondrej Holzman Tim Cook, wannan shi ne mutumin da a yanzu yake shugabantar katafaren fasahar zamani - Apple. Ya maye gurbin wanda ya kafa Apple Steve Jobs a matsayin Shugaba, don haka mafi girman tsammanin kawai ke gabansa. Tim Cook tabbas ba shine sabon Steve Jobs ba, amma Apple yakamata ya kasance cikin hannu mai kyau…
Yayin da Jobs ke sha'awar ma'anar samfurinsa da hangen nesa, Tim Cook shine mutumin da ke baya wanda kamfanin ba zai iya aiki ba tare da shi ba. Yana kula da hannun jari, saurin isar da kayayyaki, da mafi girman riba mai yiwuwa. Bugu da ƙari, ya riga ya jagoranci Apple na ɗan gajeren lokaci sau da yawa, don haka ya zauna a cikin kujera mafi girma tare da kwarewa mai mahimmanci.
Duk da cewa hannun jarin Apple ya fadi bayan sanarwar tafiyar Ayyuka, manazarta Eric Bleeker na ganin lamarin da kyakkyawan fata ga kamfanin na apple. "Dole ne ku yi tunanin babban gudanarwar Apple a matsayin mai nasara," opines Bleeker, wanda ya ce abin da Cook ya rasa a cikin ƙirƙira da ƙira, ya yi aiki don jagoranci da ayyuka. "Cook shine kwakwalwar da ke bayan dukkan aikin, Jonathan Ive yana kula da zane sannan kuma akwai Phil Schiller wanda ke kula da tallace-tallace. Cook zai zama jagora, amma zai dogara da waɗannan abokan aiki. Sun riga sun gwada haɗin gwiwa sau da yawa, zai yi aiki a gare su." Bleeker ya kara da cewa.
Kuma yaya aikin sabon shugaban kamfanin Apple ya yi kama?
Tim Cook kafin Apple
An haifi Cook a ranar 1 ga Nuwamba, 1960, a Robertsdale, Alabama ga ma'aikacin jirgin ruwa da ma'aikacin gida. A cikin 1982, ya sami digiri na BSc a Injiniya na Masana'antu daga Jami'ar Auburn kuma ya bar aikin IBM na tsawon shekaru 12. A halin yanzu, duk da haka, ya ci gaba da karatu, inda ya sami MBA daga Jami'ar Duke a 1988.
A IBM, Cook ya nuna sadaukarwarsa ga aiki, sau ɗaya ko da ya ba da kansa don yin hidima a kan Kirsimeti da Sabuwar Shekara don kawai a kammala duk takaddun cikin tsari. Shugabansa a IBM a lokacin Richard Daugherty, ya ce game da Cook cewa halayensa da halayensa sun sanya shi jin daɗin yin aiki da shi.
Bayan ya bar IBM a 1994, Cook ya shiga cikin Intelligent Electronics, inda ya yi aiki a sashin tallace-tallace na kwamfuta kuma ya zama babban jami'in gudanarwa (COO). Sannan, lokacin da aka sayar da sashen ga Ingram Micro a cikin 1997, ya yi aiki da Compaq tsawon rabin shekara. Sa'an nan, a cikin 1998, Steve Jobs ya gan shi kuma ya kawo shi Apple.
Tim Cook da Apple
Tim Cook ya fara aikinsa a Apple a matsayin Babban Mataimakin Shugaban Ayyuka na Duniya. Yana da ofis da ba shi da nisa da Steve Jobs. Nan da nan ya sami haɗin gwiwa tare da masana'antu na waje ta yadda Apple ba zai daina kera nasa kayan aikin ba. Ya gabatar da tsattsauran ladabtarwa a fannin sarrafa kayayyaki kuma ya taka muhimmiyar rawa wajen farfado da daukacin kamfanin a lokacin.
Cook a zahiri jagora ne mara ganuwa amma ƙwaƙƙwaran jagora a bayan al'amuran, yana sarrafa wadatar duk abubuwan haɗin gwiwa da sadarwa tare da masana'antun don sadar da ingantattun sassa na Macs, iPods, iPhones da iPads waɗanda ke cikin babbar buƙata. Don haka dole ne a tsara komai daidai, in ba haka ba akwai matsala. Da ba zai yi aiki ba idan ba don Cook ba.
Bayan lokaci, Cook ya fara ɗaukar nauyin da yawa a Apple, ya zama shugaban sashin tallace-tallace, goyon bayan abokin ciniki, daga 2004 har ma ya kasance shugaban sashen Mac, kuma a cikin 2007 ya sami matsayi na COO, watau darekta. na ayyuka, wanda ya rike har zuwa kwanan nan.
Waɗannan abubuwan da suka samu da kuma nauyin da Cook ke da shi na iya taka muhimmiyar rawa a dalilin da ya sa a ƙarshe aka zaɓe shi don ya gaji Steve Jobs, duk da haka, ga wanda ya kafa Apple da kansa, lokuta ukun da Cook ya wakilce shi sun kasance masu yanke hukunci.
A karo na farko da ya faru shi ne a cikin 2004, lokacin da Cook ya tsaya a kan jagorancin Apple na tsawon watanni biyu yayin da Ayyuka ke murmurewa daga tiyatar ciwon daji na pancreatic. A cikin 2009, Cook ya jagoranci colossus mai girma na tsawon watanni da yawa bayan dashen hanta na Ayuba, kuma lokaci na ƙarshe da mutumin da ke da sa hannu na turtleneck, blue jeans da sneakers ya nemi izinin likita a wannan shekara. Har yanzu, an ba Cook ikon sarrafa ayyukan yau da kullun. Duk da haka, a hukumance ya sami lambar yabo ta Shugaba ne kawai a jiya.
Amma koma ga zuciyar al'amarin - a cikin wadannan lokuta uku, Cook ya sami fiye da shekara guda na kwarewa mai mahimmanci wajen jagorancin irin wannan babban kamfani, kuma yanzu da ya fuskanci aikin maye gurbin Steve Jobs, ba ya shiga cikin abin da ba a sani ba. kuma ya san abin da zai iya dogara da shi. A lokaci guda kuma, ba zai iya tunanin wannan lokacin ba. Kwanan nan ya gaya wa mujallar Fortune:
"Zo, maye gurbin Steve? Ba zai iya maye gurbinsa ba... Dole ne mutane su fahimci hakan. Ina iya ganin Steve gaba ɗaya yana tsaye a nan yana ɗan shekara 70 yana da furfura, lokacin da zan daɗe da yin ritaya.
Tim Cook da magana da jama'a
Ba kamar Steve Jobs, Jony Ive ko Scott Forstall ba, Tim Cook bai yi fice ba kuma jama'a ba su san shi sosai ba. A Apple keynotes, wasu yawanci ana ba da fifiko, Cook ya bayyana a kai a kai kawai lokacin da yake sanar da sakamakon kuɗi. A yayin su kuwa, ya samu damar bayyana nasa ra'ayoyin ga jama'a. An taba tambayarsa ko ya kamata Apple ya rage farashin don samun riba mai yawa, sai ya amsa da cewa maimakon haka aikin Apple shi ne ya gamsar da abokan huldar su don biyan wasu kayayyaki masu inganci. Apple kawai yana yin samfuran da mutane ke so da gaske kuma ba sa son ƙaramin farashi.
Duk da haka, a cikin shekarar da ta gabata, Cook ya bayyana a kan mataki a mahimmin bayani sau uku, yana nuna cewa Apple yana so ya nuna shi ga masu sauraro. A karo na farko shi ne lokacin da yake warware sanannen "Antennagate", a karo na biyu ya taƙaita yadda kwamfutocin Mac ke yi a taron Back to Mac a watan Oktoba, kuma na ƙarshe ya kasance a wurin sanarwar fara tallace-tallace na iPhone. 4 a Verizon.
Tim Cook da sadaukarwarsa ga aiki
Tim Cook ba shine sabon Steve Jobs ba, tabbas Apple ba zai jagoranci salon da ya kafa ta ba, kodayake ka'idodin za su kasance iri ɗaya. Cook da Ayyuka sun kasance mutane daban-daban, amma suna da ra'ayi iri ɗaya game da aikinsu. Dukansu a zahiri sun damu da ita kuma a lokaci guda suna da matukar buƙata, su kansu da na kewayen su.
Koyaya, ba kamar Ayyuka ba, Cook mutum ne mai shiru, kunya da nutsuwa wanda baya ɗaga muryarsa. Duk da haka, yana da manyan buƙatun aiki kuma mai yiwuwa aikin aiki shine kwatancin da ya dace a gare shi. An ce ya fara aiki ne da karfe biyar da rabi na safe kuma har yanzu yana gudanar da kiran waya a daren Lahadi domin ya kasance a shirye don taron na ranar Litinin.
Saboda kunyarsa, ba a san da yawa game da rayuwar Cook mai shekaru 50 a wajen aiki ba. Koyaya, ba kamar Ayyuka ba, kwat ɗin da ya fi so ba turtleneck ba ne.
