Ondrej Holzman Apple ya fi budewa fiye da kowane lokaci, Shugaba Tim Cook ya tabbatar bayan gabatar da sabbin kayayyaki a makon da ya gabata. A gefe guda, ta hanyar shiga cikin wata hira ta sa'o'i biyu tare da fitaccen dan jaridan nan na Amurka Charlie Rose, a daya bangaren kuma, ta hanyar tabbatar da cewa Apple yana kara budewa a yayin wannan tattaunawa ta bude.
Ya yi aiki a agogon Apple tsawon shekaru uku
PBS ta fitar da kashi na farko na hirar da maigidan Apple ya taba yi da Tim Cook a karshen makon da ya gabata, kuma yana shirin gabatar da kashi na biyu a daren Litinin. A cikin sa'a ta farko, duk da haka, an bayyana wasu bayanai masu ban sha'awa da yawa. Tattaunawar ta ta'allaka ne kan batutuwa daban-daban, daga Steve Jobs zuwa Beats, IBM da gasar zuwa, ba shakka, sabbin wayoyin iPhones da Apple Watch.
Tim Cook ya tabbatar da cewa Apple Watch ya kasance shekaru uku a cikin ayyukan kuma daya daga cikin dalilan da ya sa Apple ya yanke shawarar nuna shi 'yan watanni kafin a fara sayarwa shi ne saboda masu haɓakawa. "Mun yi haka ne domin masu haɓakawa su sami lokaci don ƙirƙirar musu apps," Cook ya bayyana, ya kara da cewa Twitter da Facebook, alal misali, sun riga sun yi aiki akan nasu, kuma da zarar kowa ya sami hannunsu akan sabon WatchKit, kowa zai iya yin hakan. haɓaka apps don Apple Watch.
A lokaci guda, Cook ya bayyana game da Apple Watch cewa yana iya kunna kiɗa tare da na'urar kai ta Bluetooth. Duk da haka, Apple har yanzu ba shi da wayoyin kunne mara waya, don haka tambaya ta kasance ko zai fito da nasa maganin cikin watanni shida, ko kuma zai tallata samfuran Beats.
A lokaci guda kuma, Apple Watch wani samfur ne da aka yi hasashe cewa Apple zai gabatar da shi, amma ba a san komai game da siffarsa ba. Apple ya yi nasarar kiyaye haɓakar na'urar sa mai sawa a asirce, kuma Tim Cook ya yarda da Charlie Rose cewa Apple yana aiki akan wasu samfuran da yawa waɗanda babu wanda ya san su. “Akwai kayayyakin da yake aiki da su da babu wanda ya san su. Ee, wanda har yanzu ba a yi hasashen ba, ”in ji Cook, amma kamar yadda ake tsammani ya ƙi yin takamaiman bayani.
Muna ci gaba da sha'awar talabijin sosai
Koyaya, tabbas ba za mu ga duk irin waɗannan samfuran ba. "Muna gwadawa da haɓaka samfuran da yawa a ciki. Wasu za su zama manyan kayayyakin Apple, wasu kuma za mu jinkirta,” in ji Cook, ya kuma yi tsokaci game da babban fayil ɗin Apple da ke ci gaba da haɓakawa, wanda aka haɓaka sosai, musamman ta sabbin iPhones da Apple Watch, waɗanda za a fitar da su ta bambance-bambancen da yawa. "Idan ka ɗauki kowane samfurin da Apple ya kera, za su dace da wannan tebur," in ji shugaban Apple, yana mai cewa yawancin masu fafatawa sun mayar da hankali kan fitar da kayayyaki da yawa kamar yadda zai yiwu, yayin da Apple, yayin da yake da samfurori da yawa, kawai yana yin irin wannan. na kayan aiki ya san zai iya yin mafi kyau.
Gabaɗaya, Cook bai musanta cewa ɗayan samfuran nan gaba na iya zama talabijin ba. "Telebijin na daya daga cikin wuraren da muke matukar sha'awar," Cook ya amsa, amma ya kara da cewa a cikin numfashi na biyu ba shine kawai wurin da Apple ke kallo ba, don haka zai dogara ne akan wanda ya yanke shawarar bi. Amma ga Cook, masana'antar talabijin ta yanzu ta makale a wani wuri a cikin 70s kuma kusan babu inda take tun lokacin.
Har ila yau, Charlie Rose ya kasa tambaya, sai dai ya tambayi abin da ke bayan gaskiyar cewa Apple ya canza ra'ayinsa game da girman iPhones kuma ya saki sababbin guda biyu tare da babban diagonal. A cewar Cook, duk da haka, dalilin ba shine Samsung ba, a matsayin babban mai fafatawa, wanda ya riga ya sami nau'ikan wayoyi masu girman gaske na tsawon shekaru da yawa. "Za mu iya yin girma iPhone 'yan shekaru da suka wuce. Amma ba batun yin babbar waya ba ne. Ya kasance game da samar da ingantacciyar waya ta kowace hanya."
Na yi imani Steve zai yi nasara
Wataƙila ya fi gaskiya, lokacin da ba dole ba ne ya yi hankali sosai game da abin da ya faɗa, Cook ya yi magana game da Steve Jobs. Ya bayyana a cikin hirar cewa bai taba tunanin Ayuba zai bar nan ba da jimawa ba. "Na ji Steve ya fi kyau. A koyaushe ina tunanin za a hadu a karshe," in ji magajin Jobs, ya kara da cewa ya yi mamakin lokacin da Jobs ya kira shi a watan Agustan 2011 ya gaya masa yana son ya zama sabon Shugaba. Ko da yake su biyun sun riga sun yi magana game da wannan batu sau da yawa, Cook bai yi tsammanin hakan zai faru da wuri ba. Bugu da ƙari, a ƙarshe ya yi tsammanin cewa Steve Jobs zai ci gaba da kasancewa a matsayin shugaba na dogon lokaci kuma ya ci gaba da yin aiki tare da Cook.
A cikin cikakkiyar hirar, Cook ya kuma yi magana game da siyan Beats, haɗin gwiwa tare da IBM, satar bayanai daga iCloud da kuma irin ƙungiyar da yake ginawa a Apple. Kuna iya kallon cikakken ɓangaren farko na hirar a cikin bidiyon da ke ƙasa.
Ya kamata a sami sau biyu a yanzu. Wato kashi na biyu.
Ina ganin ina karanta abubuwa kamar haka sau da yawa a shekara. Cook ya kasance "mai farin ciki game da sabbin samfuran juyin juya halin da ba zai iya cewa komai ba" watakila tun lokacin da ya karbi ragamar mulki. Kuma sabon abu daya tilo a cikin wadannan shekaru 3, baya ga karami da wayoyin hannu, shi ne agogon da ya wuce kima da toka.
Kayayyakin da babu wanda ya yi hasashe a kai? Har yanzu muna da lokaci mai yawa, domin za a yi hasashe game da shi har tsawon shekara ɗaya ko biyu kafin a buga.