Rufe talla

Tim Cook ya kasance shugaban kamfanin Apple na tsawon shekaru biyu, kwanaki 735 daidai, don haka lokaci ya yi da ya kamata ya yi la’akari da shugabancinsa na kamfanin na California. Kamfanin dillancin labaran reuters ya fitar da wani sabon bayanin kyaftin din shiru na daya daga cikin manyan kamfanoni a yau...

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Ba da daɗewa ba bayan zama COO na Facebook, Sheryl Sandberg yana neman wanda zai yi hulɗa da shi, wani a cikin irin wannan matsayi, wato, a matsayin lamba na biyu ga haziƙi kuma mai sha'awar kafa matashi. Ta kira Tim Cook.

"Ya bayyana mani da yawa cewa aikina shine yin abubuwan da Mark (Zuckerberg) baya son mayar da hankali akai." Sandberg ya ce game da taron 2007 da Tim Cook, wanda shi ne babban jami'in gudanarwa a lokacin, wanda ya dauki sa'o'i da yawa. "Wannan ita ce rawar da ya taka a karkashin Steve (Ayyuka). Ya bayyana mani cewa irin wannan matsayi na iya canzawa a kan lokaci kuma ya kamata in yi shiri don shi.'

Yayin da Sandberg ta tabbatar da matsayinta a Facebook tsawon shekaru, Cook ne wanda aikinsa ya canza sosai tun lokacin. Yanzu mutumin da ya bauta wa Steve Jobs da aminci kuma ya kiyaye Apple tsawon shekaru yana iya buƙatar shawara da kansa.

Bayan shekaru biyu na mulkin Cook, Apple zai gabatar da wani sabon fasalin iPhone a wata mai zuwa a cikin abin da zai zama muhimmin lokaci ga Cook. Kamfanin da ya karɓe ya zama wani abu da ya bambanta da majagaba a cikin masana'antarsa, ya zama babban kamfani na kamfani.

[do action=”citation”] Apple har yanzu ana sa ran gabatar da wani sabon, babban samfur a karkashin jagorancinsa.[/do]

Bayan shekaru biyar masu ban mamaki, inda kamfanin Apple ya ninka yawan ma’aikatansa, ya ninka kudaden shigarsa sau shida, har ma ya kara ribarsa sau goma sha biyu, kuma farashin kaso daya ya tashi daga dala 150 zuwa kololuwar dala 705 (fadar da ta gabata), mai yiwuwa sauyin da aka samu ya kasance babu makawa. Duk da haka zafi ga wasu.

Ba a sani ba ko Cook ɗin mai natsuwa da buɗe ido zai iya samun nasarar canza al'adun gargajiyar da Steve Jobs ya gina. Yayin da Cook ya sarrafa wayoyin iPhones da iPads da wayo, waɗanda za su ci gaba da samun riba mai yawa, Apple har yanzu yana jiran gabatar da wani sabon samfuri a ƙarƙashin jagorancinsa. Ana maganar agogo da talabijin, amma har yanzu babu abin da ke faruwa.

Wasu suna damuwa cewa canje-canjen da Cook ya yi ga al'adun kamfanin ya hana wutar hasashe da watakila tsoron da ya sa ma'aikata su cimma abin da ba zai yiwu ba.

Mutanen kirki za su iya yin nasara?

An san Cook a matsayin mai aiki wanda ke kiyaye sirrinsa a hankali. Mutanen da suka san shi suna kwatanta shi a matsayin mai zartarwa mai tunani wanda zai iya saurare kuma ya kasance mai ban sha'awa da ban dariya a cikin ƙananan kungiyoyi.

A Apple, Cook ya kafa salo mai ma'ana da ma'ana wanda ya sha bamban da wanda magabata ya yi. An tafi taron software na iphone na Ayyuka da ke gudana kowane kwanaki 14 don tattauna kowane fasalin da aka tsara don samfurin flagship na kamfanin. "Wannan ba salon Tim bane kwata-kwata." Wani wanda ya san tarurrukan ya ce. "Ya fi son ya wakilta."

Duk da haka Cook kuma yana da mafi tsauri, mafi tsauri a gare shi. Wani lokaci yakan kasance cikin nutsuwa a cikin tarurrukan da kusan ba zai yiwu a karanta tunaninsa ba. Zaune yake babu motsin hannunsa a gabansa, duk wani sauyin da yake yi akan kujerunsa akai-akai to alama ce ga wasu da ke nuni da cewa akwai matsala. Matukar ya saurare shi kuma ya ci gaba da rugujewa zuwa irin wannan salon, to komai ya yi kyau.

“Zai iya soka maka da jumla guda. Ya ce wani abu kamar 'Bana jin yana da kyau' kuma shi ne, a lokacin kawai kuna so ku fado ƙasa ku mutu. Wani da ba a bayyana sunansa ba ya kara da cewa. Apple ya ki yin tsokaci ta kowace hanya kan batun.

Magoya bayan Cook sun ce tsarin da ya bi bai shafi ikonsa na yanke shawara ba. Suna nuna fiasco tare da Taswirori daga Apple, wanda suka maye gurbin taswira daga Google a Cupertino, amma ba da daɗewa ba ya bayyana cewa samfurin apple bai riga ya shirya don fitar da shi ga jama'a ba.

Apple sai ya kunna shi duka a cikin wani kusurwa, yana mai da'awar cewa Taswirori babban shiri ne kuma a farkon tafiyarsa ne. Koyaya, abubuwa masu mahimmanci sun kasance suna faruwa a cikin kamfanin. Ketare Scott Forstall, shugaban software na wayar hannu kuma wanda aka fi so a Ayyukan Ayyuka wanda ke da alhakin taswirar, Cook ya mayar da batun ga shugaban Sabis na Intanet Eddy Cue don gano ainihin abin da ya faru da abin da ya kamata a yi.

Ba da daɗewa ba Cook ya ba da uzuri na jama'a, ya kori Forstall, kuma ya mika sashin ƙirar software ga Jony Ive, wanda har yanzu ya kasance mai kula da ƙirar kayan masarufi kawai.

[do action=”quote”] Yana shirye ya yarda da kuskure kuma yayi magana a sarari game da matsaloli.[/do]

"Hanyoyin Tim, wanda ya haɗa da Jony kuma ya haɗu da sassa biyu masu mahimmanci, masu mahimmanci a Apple - wannan babban yanke shawara ne da Tim ya yanke gaba ɗaya da kansa da kuma yanke shawara." Bob Iger, shugaban kamfanin Walt Disney Co., yayi tsokaci kan lamarin. kuma darektan Apple.

Idan aka kwatanta da tsarin Ayyuka, Cook's yana da tawali'u da kirki, canjin da mutane da yawa ke maraba da shi. “Ba hauka bane kamar da. Ba wannan draconian ba ne," In ji Beth Fox, mai ba da shawara kan daukar ma'aikata kuma tsohuwar ma'aikaciyar Apple, wacce ta kara da cewa mutanen da ta san suna tare da kamfanin. "Suna son Tim." Wannan ya kasance a matsayin martani ga wasu rahotannin cewa mutane da yawa suna barin Apple saboda canje-canje. Ko ma'aikata ne na dogon lokaci waɗanda ba a tsammanin za su tafi ba, ko kuma sabbin mutane waɗanda ke tsammanin wani abu daban da zamansu a Apple.

Dandalin zamantakewa

Cook ya fi iya magana fiye da Ayyuka; Yana da alama a shirye ya yarda da kurakurai, kuma yana magana game da batutuwa kamar rashin yanayin aiki a masana'antun kasar Sin.

"A bangaren zamantakewa, hanya daya tilo da Apple zai iya kawo sauyi a duniya shine - kuma na yi imani da gaske - ya zama mai gaskiya gaba daya." ya bayyana Cook a wannan shekara, a bayan rufaffiyar kofofin, a taron makarantar kasuwanci. "A yin haka, kuna zabar rahoton mara kyau da mai kyau, kuma muna fatan za mu ƙarfafa wasu su kasance tare da mu."

Karkashin matsin lamba daga masu saka hannun jari, Cook ba kawai ya yarda cewa babban kaso na kudaden Apple zai shiga hannun masu hannun jari ba, amma kuma da son rai ya danganta adadin albashin nasa da aikin haja.

Sai dai wasu masu sukar lamirin sun nuna shakku kan alkawurran da Cook ya dauka na bayyana gaskiya da hakkokin ma'aikata, suna masu cewa mai yiwuwa ba su da ma'ana sosai. Tsarin samarwa, wanda sau da yawa ake zargi, Cook ne ya gina shi kuma yanzu an lulluɓe shi cikin sirrin da yawa waɗanda Apple ko Cook da kansa ba su faɗi ba. Yayin da yanayi a wasu masana'antun kasar Sin ya inganta yayin da Apple ya fara duba karin lokaci ga miliyoyin ma'aikata, zargin da ake yi na rashin adalcin yanayin aiki ya ci gaba.

A lokaci guda kuma, Apple yana kokawa da matsalolin haraji yayin da yake samun biliyoyin daloli daga tsarin slick da ya gina a Ireland. Cook har ma ya kare waɗannan ayyukan inganta haraji na Apple a gaban Majalisar Dattawan Amurka a watan Mayu. Koyaya, masu hannun jari yanzu sun fi sha'awar yanayin gabaɗayan kamfanin da kuma gabatar da babban samfur na gaba.

A cikin 'yan makonnin nan, Cook ya kuma nuna kwarin gwiwa sosai lokacin da mai saka hannun jari Carl Icahn ya zuba jari mai yawa a cikin kamfanin Californian.

A cewar Bob Iger, daraktan Apple da aka ambata a baya, Cook ya taka rawar gani sosai idan aka yi la’akari da wanda ya maye gurbinsa da kuma irin kamfani da yake jagoranta. “Ina ganin yana da kwarewa sosai kuma yana buga wa kansa wasa. Ina son cewa ba shi ne wanda duniya ke tunanin shi ba, ko abin da Steve ya kasance, amma cewa shi kansa ne. " Iger ya bayyana.

Source: Reuters.com
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