Philip Houska Makon da ya gabata a Apple ya kasance, a tsakanin sauran abubuwa, a cikin ruhin canje-canjen gudanarwa. Jeff Williams da Johny Srouji sun sami girma, kuma Phil Schiller, shugaban tallace-tallace, ya sami sabbin ƙwarewa a ƙarƙashin reshensa. Baya ga Apple Stores, wanda zai kula da shi, wani sabon saye ya shafe shi - a shekara mai zuwa Tor Myhren zai taimaka masa daga mukamin mataimakin shugaban tallace-tallace da sadarwa.
Myhren a baya ya yi aiki a matsayin darektan kirkire-kirkire na kamfanin talla na Intanet na Grey Group kuma a matsayin manajan darakta na ofishin Grey Group na New York. Koyaya, wani abu kuma yana jiran shi a Apple. Lalle ne, zai kasance mai kula da samfurori masu yawa daga tallace-tallace na TV zuwa kayan aiki da kayan aiki da bulo-da-turmi na waje. A bayyane yake cewa ba zai iya jira wannan matsayi ba, kuma Apple ya kuma yi alkawarin abubuwa masu kyau daga gare shi.
"Shekaru takwas da na yi a Grey Group ba su ne mafi kyawun aiki na ba, sune mafi kyawun rayuwata. Ina jin daɗin kowane minti a can kuma na ji daɗin yin aiki tare da abokina kuma mai ba ni shawara Jim Heekin. Babu kalmomi da za su bayyana irin girman da nake yi da abin da muka gina tare. Apple ya sami tasiri mai kyau a rayuwata kuma ya ƙarfafa ni a cikin aikin ƙirƙira fiye da komai, "in ji Myhren. business Insider ya kara da cewa zai yi farin cikin shiga tawagar Tim Cook.
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Dole ne a kara da cewa Myhren ba sabon shiga ba ne a masana'antar. Daidai kishiyar. Ba wai kawai ya kasance mai kirkira a bayan tallan E*Trade Baby's Super Bowl ba, har ma ya gudanar da yakin DirectTV tare da Rob Lowe kuma ya mayar da Ellen DeGeneres zuwa abin da ake kira CoverGirl. Myhren ya shiga cikin ayyuka masu ban sha'awa waɗanda suka tashe shi kuma suka sami tagomashi na manyan kamfanoni masu daraja.
A cikin shekaru shida da suka gabata, ya kasance a ofishin Gray Group na New York, inda ya yi nasarar ninka karfin ma'aikata kusan sau uku zuwa mutane 1 kuma ya sami lambobin yabo da yawa ga kamfanin. Ya kamata a lura cewa kungiyar Grey, tare da Myhren da kansa, sun sami lambobin yabo masu daraja 000 a bikin Cannes Lions na shekara-shekara a bana.
Da zarar hukumar Grey Group ta samu labarin cewa nan ba da dadewa ba Myhren zai bar mukaminsu, Shugaba Jim Heekin da Shugaban Arewacin Amurka Michael Houston sun aika da wasiƙa ga kowane sashe a cikin kamfanin tare da taƙaita duk nasarorin da Myhren ya samu, abubuwan da ya cim ma, da ra'ayoyi da ayyukan ƙarfafawa, suna masu bayyana hakan. godiya ta gaske daga duk wanda ya sami darajar aiki tare da shi.
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Myhren da kansa shima yana da lambobin yabo da yawa da lokuta masu ban sha'awa waɗanda tabbas sun tura kwarin gwiwa da kerawansa gaba. An haɗa shi a cikin jerin "40 a ƙarƙashin 40" na Fortune, ya sami matsayi mai daraja a cikin jerin sunayen Kamfanin Fast na mafi kyawun mutane, kuma ya shiga cikin tattaunawar TED guda biyu.
Daga cikin irinsa, Myhren ya kasance mai daraja sosai. Adweek ya bayyana shi a matsayin "wasan kwaikwayo na duniya wanda ya taimaka wajen ciyar da Grey Group zuwa saman". Daraktan kirkire-kirkire na hukumar talla Droga5 Ted Royer, Shugaba na FCB Global Carter Murray da sauran mutane da yawa ba su yi watsi da kalamai masu karimci ba.
Tarihinsa ba wai kawai ya dogara ne akan ƙirƙirar tallace-tallace da kamfen ba. Tun daga farko, dan jarida ne kuma ya fara rubuta wasanni a ciki Jaridar Providence. Kamar yadda Myhren da kansa ya ce, wannan matsayi ya ba shi hangen nesa da ra'ayin yadda zai gudanar da sana'ar talla, saboda ya fuskanci tsauraran ƙayyadaddun lokaci da ya dace.
Kai ma ya tsunduma cikin yin fim kuma a lokacin da ba shi da sha'awar ƙirƙirar wani abu, sai ya hau kan skis ko kuma ya ɗauki ƙwallon kwando, wanda ya saba da shi sosai kuma ya yi wasa a Kwalejin Occidental da ke Los Angeles, inda, alal misali, Barack Obama ya yi karatu. Ba za a iya ƙaryata ƙaunarsa ga Japan ba - yana magana da Jafan sosai kuma ya sadu da matarsa ta gaba a Tokyo.
Tor Myhren zai kasance daya daga cikin mahimman manajoji na Apple daga 2016, kuma yana yiwuwa a kan lokaci za mu ga wasu canje-canje duka daga ra'ayi na tallace-tallace, da kuma ta fuskar fasahar sadarwa da sababbin dabarun talla. Babu shakka shi mutum ne wanda ya riga ya cimma wani abu a duniya, saboda haka yana da hakkin ya shiga kamfani kamar Apple.
