Philip Houska Ba asiri ba ne cewa Apple zai yi hayar wani sabon ƙari a sashin tallace-tallace a wannan shekara. Tuni a watan Disamba ya zama sananne, cewa Tor Myhren, wanda ya zama yanzu, zai shiga Apple bisa hukuma mataimakin shugaban kamfanin akan harkokin sadarwa.
Myhren yana da girma halayen da aka sani a fagen talla da masana'antar talla. Misali, ya shiga cikin kamfen kamar E*Trade Baby, DirectTV da CoverGirl tare da Ellen DeGeneres. Shi ma ba bakon abu ba ne ga shiga ayyuka daban-daban masu inganci.
A Apple, Myhren ya maye gurbin Hiroki Asai, wanda ya yi ritaya bayan shekaru goma sha takwas a kamfanin kuma ya rike wannan matsayi. Kafin shiga Cupertino, Tor Myhren ya kasance Babban Daraktan Ƙirƙiri na Grey Group.
Game da ƙwarewar da aka tara da ƙwarewa, Myhren ba zai kula da talabijin da tallan Intanet kawai a Apple ba, amma har ma da zane-zane na marufi da sauran ayyukan tallace-tallace na kamfanin. An nuna mahimmancin matsayinsa ta hanyar cewa zai ba da rahoto kai tsaye ga Shugaba Tim Cook.
Koyaya, Myhren ba shine kawai mahimmancin ƙarfafa Apple a cikin 'yan makonnin nan ba. Karen Appleton kuma ya haɗu da Apple bayan shekaru bakwai a Akwatin, wani kamfani mai sarrafa fayil ɗin kan layi mai mayar da hankali kan kasuwanci da kamfanin sarrafa takardu. Ta yi aiki a Box a matsayin mai zartarwa ƙwararre a ayyukan girgije da haɓaka kasuwancin sabis, kuma yakamata ta mai da hankali kan yanayin kamfani a Apple kuma.
Giant na California yana ƙara yin niyya ga manyan kamfanoni, kamar yadda aka nuna ta hanyar haɗin gwiwa tare da IBM da Cisco, alal misali, kuma tsohon sojan masana'antu Appleton na iya taimaka masa haɓaka har ma a wannan yanki.
