Filip Broz Jerin waƙoƙi, waɗanda ake kira lissafin waƙa, kakanninmu sun riga sun ƙirƙira su. Kusan kowane kulob yana da akwatin juke, mutane sun yi nasu kaset, kuma gidajen rediyo suna kunna wakoki akan buƙata. A takaice, kiɗa da ƙirƙirar lissafin waƙa suna tafiya hannu da hannu. Duban zurfafa cikin tarihi, yana yiwuwa a ga cewa ma'anar lissafin waƙa ta sami gagarumin sauyi cikin shekaru. A baya can, mutane da kansu ne suka ƙirƙiri lissafin waƙa. Koyaya, lokacin zuwan zamanin dijital da fasaha, kwamfutoci sun mamaye, ta yin amfani da hadaddun algorithms don ƙirƙirar jerin waƙoƙin da aka mayar da hankali kan bazuwar ko nau'i da jigo. A yau komai ya koma hannun mutane.
Lokacin da Apple ya sanar a cikin 2014 cewa yana siyan Beats, Shugaban Kamfanin Apple Tim Cook ya yi magana da farko game da ƙungiyar masana kiɗan. "A kwanakin nan yana da wuya sosai kuma yana da wuya a sami mutanen da suka fahimci kiɗa kuma suna iya ƙirƙirar jerin waƙoƙi masu ban mamaki," in ji Cook. Fiye da shekaru biyu da suka wuce, kamfanin Californian ya sayi ba kawai kiɗa mai aiki da sabis na yawo ba, amma sama da duka masana kiɗan ɗari, wanda rap ɗin Dr. Dre da Jimmy Iovine.
Idan muka kalli kamfanoni na yanzu waɗanda ke ba da kiɗan kiɗa, i.e. Apple Music, Spotify, Google Play Music da Tidal ko Rhapsody kaɗan, a bayyane yake cewa duk suna ba da sabis iri ɗaya. Masu amfani za su iya zaɓar daga miliyoyin waƙoƙin nau'ikan nau'ikan nau'ikan nau'ikan nau'ikan nau'ikan nau'ikan nau'ikan nau'ikan nau'ikan nau'ikan nau'ikan nau'ikan nau'ikan nau'ikan iri, kuma kowane sabis yana ba da jerin waƙoƙin sa, tashoshin rediyo ko kwasfan fayiloli. Duk da haka, bayan shekaru biyu da Apple ya sayi Beats, kasuwa ya canza sosai, kuma Apple yana ƙoƙari ya taka muhimmiyar rawa wajen ƙirƙirar jerin waƙoƙi.
Ɗaya daga cikin manyan abubuwan da suka fi ba da fifiko ga duk ayyukan da aka ambata a fili shine masu amfani da su samun damar samun hanyarsu a cikin ambaliya na miliyoyin waƙoƙi daban-daban, ta yadda ayyukan za su iya yi musu hidima kawai irin abubuwan da za su iya ba da sha'awa a gare su bisa ga nasu. dandano na sirri. Tun da Apple Music, Spotify, Google Play Music da sauransu suna ba da ƙarin ko žasa abun ciki iri ɗaya, tare da keɓancewa, wannan ɓangaren sirri yana da matuƙar mahimmanci.
Mujallar BuzzFeed yayi nasara shiga zuwa masana'antun lissafin waƙa, wato Spotify, Google da Apple, da editan Reggie Ugwu sun gano cewa fiye da mutane ɗari a duk faɗin kamfanoni, waɗanda ake kira curators, suna aiki cikakken lokaci ƙirƙirar jerin waƙoƙi na musamman. Koyaya, ƙirƙirar lissafin waƙa mai kyau yana da wahala fiye da yadda ake iya gani da farko. Dole ne wani ya shirya algorithm kuma ya rubuta komai.
Mutanen da ke da alhakin ƙirƙirar lissafin waƙa sukan yi amfani da su don yin aiki a matsayin sanannun masu rubutun ra'ayin yanar gizo ko a matsayin DJs a ƙungiyoyin kiɗa daban-daban. Hakanan, bisa ga binciken da aka yi kwanan nan, sama da kashi hamsin na masu amfani da miliyan ɗari na Spotify sun fi son jerin waƙoƙin da aka kera don ƙirƙirar kiɗan da ba ka so. Bisa ga wasu ƙididdiga, ɗaya daga cikin waƙoƙi biyar da ake kunna kowace rana a duk ayyukan ana kunna shi a cikin jerin waƙoƙi. Koyaya, wannan lambar tana ci gaba da girma daidai gwargwado yayin da ake ƙara ƙarin mutane waɗanda suka ƙware a lissafin waƙa.
“Yana da yawa game da hankali da ji. Dukkan alamu sun nuna cewa jerin waƙa na ɗan adam za su taka rawar gani sosai a nan gaba. Mutane suna so su saurari ingantacciyar kida, sanannen kida, "in ji Jay Frank, babban mataimakin shugaban masu yada wakokin duniya a Rukunin Kida na Universal Music.
Sake daidaita dangantakarmu da kiɗa
Dukkanmu mun saba yin aiki bisa lambobi da bincike na bazuwar. Misali, Intanet na iya ba da shawarar babban likita mafi dacewa, zaɓi fim ko nemo mana gidan abinci. Haka abin yake game da kiɗa, amma masana sun ce lokaci ya yi da za mu sake fayyace dangantakarmu da ita gaba ɗaya. Zaɓin kiɗan bai kamata ya zama bazuwar ba, amma an daidaita shi da ɗanɗanon mu. Mutanen da ke bayan lissafin waƙa ba su je kowace makarantar kasuwanci ba. A cikin ainihin ma'anar kalmar, suna ƙoƙari su zama masu kare mu, suna koya mana rayuwa ba tare da mutummutumi da algorithms na kwamfuta ba.
A cikin Spotify
Abin ban mamaki, lissafin waƙa don Spotify ba a ƙirƙira su a Sweden ba, amma a cikin New York. A cikin ofishin, za ku sami teku na iMacs masu launin fari, belun kunne na Beats, da 'yar Spain mai shekaru ashirin da tara Rocío Guerrero Colom, wanda ke magana da sauri kamar yadda take tunani. Ta zo Spotify fiye da shekaru biyu da suka wuce kuma ta kasance cikin mutane hamsin na farko da suka fara ƙirƙirar jerin waƙoƙi na cikakken lokaci. Colomová shi ne ke kula da kiɗan Latin Amurka na musamman.
“Na zauna a kasashe da dama. Ina jin harsuna biyar kuma ina buga violin. Shekaru biyu da suka wuce, Doug Forda, wanda ke kula da dukan masu kula, ya zo wurina. Ya gaya mani suna neman wanda zai ƙirƙira lissafin waƙa don masu amfani waɗanda ke son kiɗan Latin Amurka. Nan da nan na gane cewa ya kamata ni ne, tunda ni ɗaya daga cikin masu amfani ne. Don haka ya dauke ni aiki,” in ji Colomov da murmushi.
Rocío kuma shine ke kula da sauran ma'aikata kuma yana jagorantar wasu jerin waƙoƙi guda bakwai. Tana amfani da iMac na musamman don aiki kuma ta riga ta sami nasarar ƙirƙirar jerin waƙoƙi sama da ɗari biyu.
“Ina ziyartar gidajen waka daban-daban akai-akai. Ina ƙoƙari in gano abin da mutane suke so, abin da suke ji. Ina neman masu sauraro da aka yi niyya,” in ji Colomová. A cewarta, mutane ba sa zuwa Spotify don karantawa, don haka sunan jerin waƙoƙin kansa dole ne ya zama cikakken bayani kuma mai sauƙi, bayan haka abun ya zo.
Ma'aikatan Spotify sannan su gyara lissafin waƙa dangane da hulɗar mai amfani da dannawa. Suna bin waƙoƙin ɗaiɗaikun ɗaya yayin da suke yin a cikin ginshiƙi masu shahara. “Lokacin da waƙar ba ta yi kyau ba ko kuma mutane suka yi ta tsallake ta, muna ƙoƙarin matsar da ita zuwa wani jerin waƙoƙi, inda ta sami wata dama. Da yawa kuma ya dogara da murfin kundi," in ji Colomová.
Curators a Spotify aiki tare da daban-daban shirye-shirye da kayan aiki. Koyaya, aikace-aikacen Keanu ko Puma, waɗanda ke aiki azaman masu gyara don sarrafawa da saka idanu masu amfani, suna da mahimmanci a gare su. Baya ga bayanan ƙididdiga akan adadin dannawa, wasan kwaikwayo ko zazzagewar layi, ma'aikata kuma suna iya samun fayyace hotuna a cikin aikace-aikacen. Waɗannan suna nuna, a tsakanin sauran abubuwa, shekarun masu sauraro, yankin yanki, lokaci ko hanyar biyan kuɗin da suke amfani da su.
Jerin waƙa mafi nasara da Colomová ya ƙirƙira shine "Baila Reggaeton" ko "Dance Reggaeton", wanda ke da mabiya sama da miliyan biyu da rabi. Wannan ya sanya lissafin ya zama jerin waƙa na uku mafi shahara a Spotify, bayan jerin waƙoƙin "Today Top Hits", wanda ke da mabiya miliyan 8,6, da kuma "Rap Caviar", wanda ke da mabiya miliyan 3,6.
Colomova ya ƙirƙiri wannan jerin waƙoƙin a cikin 2014, daidai shekaru goma bayan nasarar Latin Amurka ta buga "Gasolina" ta Daddy Yankee. "Ban yi imani cewa lissafin waƙa zai yi nasara ba. Na dauki shi kamar jerin waƙoƙin da ya kamata masu sauraro su kori kuma su yaudare su zuwa wani nau'i na jam'iyya, "in ji Colomová, lura da cewa abubuwan da suka shafi nau'in hip hop a halin yanzu suna shiga cikin hanyar Latin, wanda ta yi ƙoƙarin amsawa kuma daidaita jerin waƙoƙin. Waƙar hip hop da ta fi so ita ce "La Ocasion" na Puerta Lican.
A cewar Jay Frank, babban mataimakin shugaban masu yada kida na duniya a Universal Music Group, mutane suna amfani da sabis na yawo na kiɗa saboda suna son saurare da mallake dukkan kiɗan a duniya. "Duk da haka, lokacin da suka isa wurin, sai su ga cewa ba sa son komai da gaske, kuma tunanin neman wakoki miliyan arba'in ya fi tsoratar da su," in ji Frank, ya kara da cewa fitattun jerin waƙa sun fi isa fiye da kafa. gidajen rediyo.
Tabbas, ma'aikatan suna kula da 'yancin kai na edita, duk da cewa suna karɓar tayin PR daban-daban, gayyata daga masu samarwa da mawaƙa kowace rana. Yana ƙoƙarin samun ra'ayinsa mara son zuciya akan komai. "Da gaske muna gina lissafin waƙa bisa abin da muke tsammanin masu sauraro za su so, kuma hakan yana nunawa a cikin ƙididdiga," in ji Spotify's Doug Ford. Yiwuwar asarar amincewar masu sauraro zai yi babban tasiri ba kawai akan sabis ɗin ba, har ma da masu sauraron kansu.
Cikin Google Play Music
Ma'aikatan Google Play Music kuma suna zaune a New York, a hawa na goma sha ɗaya na hedkwatar Google. Idan aka kwatanta da Spotify, duk da haka, babu hamsin, amma ashirin kawai. Suna da cikakkiyar kayan aiki kamar sauran ofisoshin Google kuma, kamar Spotify, suna amfani da shirye-shirye daban-daban don taimaka musu sarrafa lissafin waƙa da ƙididdiga.
A yayin hira da editan mujallu BuzzFeed yafi warware tambayar sunayen mutum jerin waƙoƙi. “Abin ya shafi mutane ne, halayensu da dandanonsu. Lissafin waƙa bisa ga yanayi da nau'in ayyukan da muke yi suna ƙara yaɗuwa. Amma abin da kowane kamfanin kiɗa ke yi ke nan,” masu kula da su sun yarda. Wannan kuma an tabbatar da cewa uku daga cikin goma mafi m lissafin waža a Spotify ba su da wani nuni na abin da Genre su ne.
A cewarsu, idan mutane sun riga sun riga sun san irin nau'in shi, misali rock, karfe, hip hop, rap, pop da makamantansu, to, sun riga sun daidaita cikin ciki kuma suna nuna son zuciya a cikin ma'anar wace irin kida ne a cikin lissafin da aka ba su zai yi kira gare su watakila jira. Don haka, za su tsallake duk waƙoƙin kuma za su zaɓi waɗanda kawai suka sani da suna. A cewar ma'aikata, yana da kyau a guje wa wannan dama tun daga farko kuma sun fi son suna lissafin waƙa bisa ga motsin rai, alal misali.
“Ya yi kama da alamun hanya. Godiya ga madaidaicin lakabin lissafin waƙa, mutane za su iya kewayawa cikin ambaliya na miliyoyin waƙoƙi. A takaice, masu sauraro ba su san abin da za su nema ba har sai kun nuna musu," in ji Jessica Suarez, wata mai kula da Google, mai shekaru 35.
A cikin Apple Music
Babban hedkwatar Apple Music yana cikin Culver City, Los Angeles, inda a baya hedkwatar Beats Electronics take. Tare da mutane sama da ɗari suna aiki a cikin ginin don ƙirƙirar jerin waƙoƙi, yana ɗaya daga cikin manyan ƙungiyoyin masu kula da kiɗa. Apple kuma ya fara tunanin ƙirƙirar jerin waƙoƙi daga ainihin mutane godiya ga Beats.
"Ba ma batun gabatar da ra'ayoyinmu da dandanon kiɗan kanmu ga wasu mutane ba. Muna ɗaukar kanmu kamar masu kula da kasida, muna zabar waƙar da ta dace," in ji Babban Editan Indie Scott Plagenhoef. A cewarsa, abin da ake nufi shi ne samun irin wadannan masu fasaha da za su yi tasiri a kan masu sauraro da kuma tayar da su, alal misali, wasu motsin zuciyarmu. A ƙarshe, ko dai kuna son waƙoƙin ko ku ƙi su.
Babban makamin Apple Music shine ainihin ƙungiyar ƙwararrun da sauran ayyuka suka rasa. "Kiɗa na sirri ne. Kowa yana son wani abu daban, kuma ba ma son yin aiki da salon da idan kuna son Fleet Foxes, dole ne ku so Mumford & Sons, "in ji Plagenhoef.
Apple, ba kamar sauran kamfanonin kiɗa ba, ba ya raba bayanan sa, don haka ba shi yiwuwa a gano yadda lissafin waƙa ɗaya ya yi nasara ko kuma wani zurfin bayanai game da masu amfani. Apple, a gefe guda, yana yin fare akan gidan rediyo na Beats 1, wanda sanannun masu fasaha da DJs suka shirya. Mawaƙa da makada da yawa suna juyawa a ɗakin studio kowane mako.
Hakanan Apple ya sake yin aiki gaba ɗaya tare da sake fasalin aikace-aikacen sa a cikin iOS 10. Masu amfani za su iya amfani da jerin waƙoƙin da aka sabunta akai-akai wanda aka keɓance ga masu amfani ɗaya, abin da ake kira Discovery Mix, wanda yayi kama da abin da masu amfani suka sani daga Spotify da menene. ya shahara sosai. A cikin sabon Apple Music, za ka iya samun sabon lissafin waƙa a kowace rana, wato, zaɓi na Litinin, Talata, Laraba da sauransu. Lissafin waƙa da masu kula da su su ma an raba su daban, don haka mutane suna da cikakken bayyani na ko kwamfuta ce ta ƙirƙira lissafin ko wani takamaiman mutum ne.
Duk da haka, Apple ba tabbas ba ne kawai ke ci gaba da ci gaba a wannan filin. Wannan, bayan haka, bayyananne daga abubuwan da aka ambata a baya, lokacin da duk ayyukan yawo suna aiki akan jerin waƙoƙin da aka kera don kowane mai sauraro, ban da Apple Music, musamman a Spotify da Google Play Music. Sai kawai watanni masu zuwa da shekaru za su nuna wanda zai iya sarrafa mafi dacewa ga masu amfani da kuma ba su mafi kyawun ƙwarewar kiɗa. Mai yiyuwa ne su ma su taka nasu rawar Albums na musamman da ke ƙara samun shahara...
Ina sha'awar sabon kiɗan Apple, amma ina da masifar samun tsohuwar iPhone kuma ba zan iya samun iOS 10 a can ba. Shin akwai wanda zai san idan kawai za a sami sabuntawa don aikace-aikacen Kiɗa na tsofaffi tara, inda sabon ƙirar AM zai kasance? Haka kuma akan Mac ɗin, saboda Mac mini ya riga ya yi mini aiki har tsawon shekara guda :) Na gode.
Gaskiya ne cewa watakila Apple bai yi magana game da shi a ko'ina ba, amma ina tsammanin sabon UI zai bayyana a cikin Apple Music (watakila kadan daga baya) akan tsofaffin tsarin kuma. Ba shi da ma'ana don kada ya kasance.
Ta yaya zan san a cikin kiɗan apple waɗanne lissafin waƙa ne daga mutane kuma waɗanda ba, na gode da amsar.