Kasuwancin smartwatch yana girma, wanda Apple Watch ya mamaye

Apple ya riga ya yi alfahari sau da yawa a baya game da nasarar da aka samu ta bangaren Wearables. Ya haɗa da, da sauransu, Apple Watch, wanda ke sarrafa cizon babban kaso na kasuwa mai dacewa. A cikin watanni goma sha biyun da ya ƙare a watan Nuwamban da ya gabata, rabon adadin smartwatches da aka sayar ya karu da kashi 61%.

Kasuwar agogon wayo da makamantan kayan lantarki masu sawa sun mamaye sunaye uku - Apple, Samsung, da Fitbit. Wannan rukuni na uku yana da jimlar kashi 88% na kasuwa, tare da jagoran da babu shakka shine Apple tare da Apple Watch. Dangane da bayanan NPD, 16% na manya na Amurka sun mallaki smartwatch, sama da 2017% a cikin Disamba 12. A cikin rukuni na mutane masu shekaru 18-34, rabon masu smartwatch shine 23%, kuma a nan gaba NPD ta kiyasta cewa shaharar waɗannan na'urori za su girma har ma a tsakanin tsofaffi masu amfani.

Ayyuka masu alaƙa da lafiya da dacewa sun shahara musamman tare da agogo mai wayo, amma bisa ga NPD, sha'awa kuma tana haɓaka cikin ayyukan da suka shafi aiki da kai da IoT. Kashi 15% na masu agogon wayo sun bayyana cewa suna amfani da na'urarsu, a tsakanin sauran abubuwa, dangane da sarrafa abubuwa na gida mai wayo. Tare da haɓaka versatility na smartwatches, NPD kuma yana annabta karuwa a cikin shahararsu da fadada tushen mai amfani.

A cikin sanarwar sakamakon sa na kudi na Q1 2019, Apple ya ce kudaden shiga daga sashin kayan sawa ya karu da kashi 50% a cikin kwata. Rukunin Wearables ya haɗa da, alal misali, AirPods ban da Apple, kuma kuɗin da ake samu daga gare ta yana kusa da ƙimar kamfanin Fortune 200 Tim Cook ya ce nau'ikan Wearables, Gida da Na'urorin haɗi sun sami karuwar 33%, kuma Apple Watch da AirPods suna da babban kaso a cikin nasarar nau'in Wearables.

Source: NPD