Rufe talla

A cikin 'yan makonni kadan za a buga fassarar littafin Czech Jony Ive - gwanin bayan mafi kyawun samfuran Apple, wanda ke tsara rayuwar alamar ƙira da ma'aikacin Apple da ya daɗe. Jablíčkář yana samuwa a gare ku yanzu tare da haɗin gwiwar gidan bugawa Blue Vision yana ba da kyan gani na musamman a ƙarƙashin murfin littafin mai zuwa - babi mai suna "Steve Jobs Inventing, 1976 and Beyond"…

Ko da a cikin bayanin da ke gaba, Steve Jobs yana taka rawa sosai, wanda ya gabatar da hanyar tunani da kera kayayyaki a Apple, wanda Jony Ive ya biyo baya cikin nasara. Ya kamata a buga littafin game da zanen kotu na Apple a cikin fassarar Czech nan da 'yan makonni, kuma da zaran an san samuwa da farashi, za mu sanar da ku.


Shirin Ayyuka na Apple ya wuce koyar da dabarun kasuwanci: Ya shirya yin ƙirar masana'antu a tsakiyar dawowar Apple. Tun daga cikin jiki na farko a Apple (1976–1985), ya bayyana sarai cewa ƙira zai zama jagora mai jagora a cikin yanayin rayuwar Steve Jobs.

Ba kamar Jony ba, Ayyuka ba su da horo na yau da kullun a cikin ƙira, amma yana da dabarar ƙira wacce ta shimfiɗa tun yana ƙuruciyarsa. Ayyuka sun fahimci dogon lokaci da cewa zane mai kyau ba kawai na waje na wani abu ba ne. Irin tasirin da Mike ya yi a kan Ive, mahaifinsa ya kasance a kan kyakkyawan halayen Ayyuka game da ƙira. “Mahaifina yana son yin abubuwa daidai. Har ma ya damu da bayyanar sassan da ba za ku iya gani ba," in ji Jobs. Mahaifinsa ya ƙi gina shingen da ba a yi shi sosai daga baya ba kamar na gaba. "Idan kana so ka yi barci da kyau da dare, kayan ado da inganci suna buƙatar bin su har zuwa ƙarshe."

Ayyuka sun girma a cikin gidan da aka yi wahayi daga ƙananan gidajen Joseph Eichler, mai haɓaka bayan yakin wanda ya kawo kayan ado na zamani na tsakiyar karni zuwa gine-ginen California. Ko da yake Jobs na ƙuruciyar gida mai yiwuwa kwafin Eichler ne (abin da magoya bayan Eichler ke kira "Likeler"), ya bar abin burgewa. Lokacin da yake kwatanta gidansa na ƙuruciyarsa, Ayuba ya ce, “Ina son shi lokacin da za ku iya sanya ƙira mai kyau da halaye masu mahimmanci a cikin wani abu da ba shi da tsada. Asalin hangen nesa ne ga Apple. "

Don Ayyuka, ƙira na nufin fiye da kamanni kawai. "Mafi yawan mutane suna kuskuren tunanin ƙira dangane da yadda yake kamanni," shine sanannen tunanin Ayuba. "Mutane suna tunanin cewa tinsel ne na waje - an ba masu zanen kaya wasu akwati kuma an umurce su: 'Ka sa shi yayi kyau!' Wannan ba zane ba ne daga ra'ayinmu. Ba game da yadda yake kama da yadda yake ji ba. Design shi ne yadda yake aiki. "

Tare da ci gaban Macintosh, Ayyuka sun fara ɗaukar ƙirar masana'antu da mahimmanci dangane da aiki, wanda ya yi imani shine ya zama babban bambance-bambance tsakanin falsafar abokantaka ta Apple na yin aiki kai tsaye daga cikin akwatin da fage-ƙasa, marufi masu amfani. abokan hamayyar dadewa, kamar Injin Kasuwancin Duniya (IBM).

A cikin 1981, lokacin da juyin juya halin kwamfuta bai wuce shekaru biyar ba, kashi uku cikin dari na gidajen Amurka sun mallaki kwamfuta na sirri (ciki har da tsarin wasanni irin su Commodore da Atari). Kashi shida cikin dari na Amurkawa ne kawai suka taɓa fuskantar PC a gida ko wurin aiki. Ayyuka sun gane cewa kasuwar gida tana wakiltar babbar dama. "IBM ya yi kuskure," in ji Jobs. "Suna sayar da kwamfutoci na sirri a matsayin na'urorin sarrafa bayanai, ba a matsayin kayan aiki ga daidaikun mutane ba."

Ayyuka da babban mai zanen sa, Jerry Manock, sun shirya yin aiki akan Mac tare da matsalolin ƙira guda uku. Don kiyaye farashin ƙasa da kuma tabbatar da sauƙin samarwa, Ayyuka sun dage akan tsari guda ɗaya, wani abu na faɗakarwa daga zamanin jaruminsa Henry Ford da Model T. Jobs sabon na'ura shine ya zama "kwamfutar da ba ta da. ya kamata a yi nasara." Duk abin da sabon mai shi ya yi shine toshe kwamfutar a bango, danna maballin, kuma yakamata yayi aiki. Macintosh shine ya zama farkon na'urorin PC na sirri don samun allo, floppy drives da allon da'ira da aka gina a cikin akwati iri ɗaya, tare da madanni mai iya cirewa da linzamin kwamfuta wanda ke haɗawa da baya. Bayan haka, bai kamata ya ɗauki sarari da yawa akan tebur ba. Don haka, Jobs da tawagarsa suka yanke shawarar cewa ya kamata ya kasance yana da yanayin da ba a saba gani ba a tsaye, tare da faifan faifai a ƙarƙashin na'urar, maimakon a gefe kamar yadda yake da sauran kwamfutoci a lokacin.

Tsarin ƙira ya ci gaba har tsawon watanni masu zuwa tare da adadin samfuri da tattaunawa mara iyaka. Ƙimar kayan aiki ta haifar da amfani da robobin ABS masu tsauri, waɗanda aka yi amfani da su don tubalin LEGO. Waɗannan sun ba wa sababbin injinan kyakkyawan tsari mai jurewa. Fusatar da yadda Apple II na farko ya juya orange a rana, Manock ya yanke shawarar yin Macintosh beige, yana farawa da yanayin da zai wuce shekaru ashirin masu zuwa.

Kamar yadda Jony ya yi tare da ƙarni na gaba na Apple, Ayyuka sun mai da hankali sosai ga kowane dalla-dalla. Hatta linzamin kwamfuta an ƙera shi ne don nuna siffar kwamfutar, tare da ma'auni iri ɗaya da maɓallin murabba'i guda ɗaya wanda ya dace da siffar da sanya allon. An sanya wutar lantarki a baya don guje wa dannawa na bazata (musamman ta yara masu sha'awar sha'awa), kuma Manock da wayo ya daidaita wurin da ke kusa da mai sauyawa don samun sauƙin samun ta hanyar taɓawa. "Wannan shine nau'in daki-daki wanda ke juya samfur na yau da kullun zuwa kayan tarihi," in ji Manock.

Macintosh ya fito da fuska mai ramin faifan faifai wanda yayi kama da baki da hutun madanni mai siffa mai siffa a ƙasa. Ayyuka sun so shi. Wannan ya sa Macintosh ya zama "abokai", anthropomorphically, kamar fuskar murmushi. "Ko da yake Steve bai sanya iyaka ba, ra'ayoyinsa da ƙwarin gwiwarsa sun sanya ƙirar abin da yake," in ji Terry Oyama daga baya. "A gaskiya, ba mu san abin da ake nufi da kwamfuta ta zama 'abota' ba har sai Steve ya gaya mana."

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