Rufe talla

Idan muna son samun kamfani sau da yawa idan aka kwatanta da Apple a cikin 'yan shekarun nan, dole ne mu wuce masana'antar fasaha. Za mu iya samun kwatance da yawa a cikin duniyar mota, inda Elon Musk ke gina al'ada irin ta Steve Jobs a Tesla. Kuma tsoffin ma’aikatan Apple suna taimaka masa sosai.

Apple: samfuran ƙima masu inganci masu inganci da ƙirar ƙira, waɗanda masu amfani galibi suna shirye su biya ƙarin. Tesla: manyan motoci masu inganci masu inganci da ƙira mai kyau, waɗanda direbobi galibi suna farin cikin biyan ƙarin. Wannan tabbataccen kamanceceniya ce tsakanin kamfanonin biyu a waje, amma mafi mahimmanci shine yadda komai ke aiki a ciki. Elon Musk, shugaban kamfanin Tesla, bai boye cewa yana samar da yanayi a cikin kamfaninsa irin wanda ya mamaye gine-ginen Apple ba.

Tesla kamar Apple

"Game da falsafar ƙira, muna kusa da Apple," wanda ya kafa kamfanin mota da ke kera wasu lokuta har ma da motocin lantarki masu kama da zamani, Elon Musk, ba ya ɓoyewa. Da farko, ana iya ganin kamar kwamfutoci da na’urorin hannu ba su da wata alaƙa da motoci, amma akasin haka.

Kawai duba Model S sedan daga 2012. A cikinsa, Tesla ya haɗa allon taɓawa mai inci 17, wanda shine cibiyar duk abin da ke faruwa a cikin motar lantarki, bayan sitiyari da ƙafafu, ba shakka. Duk da haka, direba yana sarrafa komai daga rufin panoramic zuwa kwandishan don samun damar Intanet ta hanyar taɓawa, kuma Tesla yana ba da sabuntawa akai-akai akan tsarin sa.

Tesla kuma yana amfani da tsoffin ma'aikatan Apple don haɓaka nau'ikan nau'ikan wayar hannu iri ɗaya, waɗanda suka yi tururuwa zuwa "motar nan gaba" da yawa a cikin 'yan shekarun nan. Aƙalla mutane 150 sun riga sun ƙaura daga Apple zuwa Palo Alto, inda Tesla yake, Elon Musk bai ɗauki ma'aikata da yawa daga wani kamfani ba, kuma yana da ma'aikata dubu shida.

"Kusan fa'idar rashin adalci ce," Adam Jonas, manazarcin masana'antar kera motoci a Morgan Stanley, ya ce game da ikon Tesla na yaudarar basira daga Apple. A cewarsa, nan da shekaru goma masu zuwa, manhajojin da ke cikin motoci za su taka rawar gani sosai, kuma a cewarsa, za a tantance darajar motar da kashi 10 cikin dari na kashi 60 na yanzu. "Wannan lahani na kamfanonin motoci na gargajiya zai kara fitowa fili," in ji Jonas.

Tesla yana ginawa don gaba

Sauran kamfanonin mota ba su kusan samun nasarar kawo mutane daga kamfanonin fasaha kamar Tesla ba. An ce ma'aikata suna barin Apple musamman saboda motocin da Tesla ke kera da kuma mutumin Elon Musk. Yana da suna kamar na Steve Jobs. Yana da hazaka, yana da ido don daki-daki da kuma yanayin da ba zato ba tsammani. Wannan kuma shine dalilin da ya sa Tesla ke jan hankalin mutane iri ɗaya kamar Apple.

Kyakkyawan misali na yadda babban abin jan hankalin Tesla zai iya zama Doug Field ya wakilta. A cikin 2008 da 2013, ya kula da samfura da ƙirar kayan masarufi na MacBook Air da Pro da iMac. Ya sami kuɗi da yawa kuma ya ji daɗin aikinsa. Amma sai Elon Musk ya kira, kuma tsohon darektan fasaha na Segway da injiniyan ci gaban Ford sun yarda da tayin, ya zama mataimakin shugaban Tesla na shirin abin hawa.

A cikin Oktoba 2013, lokacin da ya shiga Tesla, Field ya ce a gare shi da kuma mutane da yawa, Tesla ya wakilci damar gina motoci mafi kyau a duniya kuma ya kasance wani ɓangare na ɗaya daga cikin kamfanoni masu tasowa a Silicon Valley. Yayin da aka ƙirƙira motocin nan gaba a nan, Detroit, gidan masana'antar kera motoci, ana ganin a nan a matsayin tarihi.

“Lokacin da kuke magana da mutane daga Silicon Valley, suna tunani daban. Suna kallon Detroit a matsayin tsohon birni," in ji manazarta Dave Sullivan na AutoPacific.

A lokaci guda, Apple yana ƙarfafa Tesla a wasu yankuna kuma. Lokacin da Elon Musk ya so ya fara gina babbar masana'antar batir, ya yi la'akari da zuwa birnin Mesa, Arizona, kamar Apple. Kamfanin apple da farko ya so ya kasance a can don samar da saffir kuma yanzu a nan zai gina cibiyar sarrafa bayanai. Tesla sai yayi ƙoƙari ya ba abokan cinikinsa kwarewa iri ɗaya kamar Apple a cikin shaguna. Bayan haka, idan kun riga kuna siyar da mota don akalla rawanin miliyan 1,7, da farko kuna buƙatar gabatar da shi da kyau.

Hanyar Tesla-Apple har yanzu ba ta iya wucewa

Daya daga cikin wadanda suka fara sauya sheka daga Apple zuwa Tesla ba kwatsam ba ne George Blankenship, wanda ke da hannu wajen gina shagunan bulo da turmi na Apple, kuma Elon Musk ya so haka daga gare shi. "Duk abin da Tesla ke yi na musamman ne a cikin masana'antar kera motoci," in ji Blankenship, wanda ya samu kwata na dala miliyan a 2012 amma ba ya tare da Tesla. "Idan ka kalli Apple shekaru 15 da suka gabata, lokacin da na fara a can, kusan duk abin da muka yi ya saba wa hatsin masana'antar."

Rich Heley (daga Apple a cikin 2013) yanzu shine mataimakin shugaban ingancin samfurin a Tesla, Lynn Miller yana kula da harkokin shari'a (2014), Beth Loeb Davies shine darektan shirin horo (2011), kuma Nick Kalayjian shine darektan iko. lantarki (2006). Waɗannan kaɗan ne kawai na mutanen da suka fito daga Apple kuma yanzu suna da manyan mukamai a Tesla.

Amma ba Tesla ne kaɗai ke ƙoƙarin samun baiwa ba. A cewar Musk, tayin kuma yana tashi daga wancan gefe, lokacin da Apple ya ba da $ 250 a matsayin kari na canja wuri da karuwar albashin kashi 60. "Apple yana ƙoƙari sosai don samun mutane daga Tesla, amma ya zuwa yanzu sun sami nasarar janye wasu mutane kaɗan," in ji Musk.

Ko fa'idar fasahar da Tesla ke samu a halin yanzu da sauri a kan sauran kamfanonin mota za ta taka rawar gani ne kawai a cikin shekaru masu zuwa, lokacin da za mu iya tsammanin haɓakar motocin lantarki, kamar waɗanda a halin yanzu ana samarwa a cikin daular Musk.

Source: Bloomberg
Photo: Maurice Fish, Wolfram Burner
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