Rufe talla

A kaka na ƙarshe, lokacin da magoya bayan Apple masu farin ciki suka buɗe sabbin siyan iPhones da iPads a cikin shaguna, sun sami sabon app kai tsaye daga Apple maimakon taswirar Google, idan aka kwatanta da gogewar da ta gabata. Amma abin da watakila ba su samu ba shine hanyar gida. Ingancin taswirorin a wancan lokacin ba su da ma'ana, kuma da alama Google zai yi nasara. Bayan shekara guda, duk da haka, komai ya bambanta, kuma 85% na masu amfani a Amurka sun fi son taswirar Apple.

IPhone ta farko ta riga ta yi amfani da aikace-aikacen taswirar tare da bayanai daga Google. Lokacin gabatar da shi a WWDC 2007, har ma Steve Jobs da kansa ya yi alfahari game da shi (bayan haka ya sami Starbucks mafi kusa akan taswira da nau'in. kora). Tare da zuwan iOS 6, duk da haka, tsoffin taswira sun tafi uncompromisingly. A cewar Apple, hakan ya faru ne saboda Google ba ya so ya ba da damar yin amfani da kewayawar murya, wanda ya kasance wani abu da ya zama ruwan dare a kan Android a lokacin. Bugu da kari, kafafen yada labarai sun yi hasashen cewa Apple zai biya kudin amfani da bayanan taswira.

Yarjejeniyar hadin gwiwa tsakanin kamfanonin biyu ta zo karshe, kuma faduwar 2012 ita ce lokacin da ya dace don buga tebur da gabatar da naku mafita. Ko da yake an gudanar da wannan a karkashin jagorancin shugaban sashen iOS, Scott Forstall, ya kasance - musamman ma daga ra'ayi na PR - gaba daya bala'i.

Matsalolin da suka fi tsanani sune kurakurai da yawa a cikin takaddun, rasa wuraren sha'awa ko bincike mara kyau. Lalacewar mutuncin kamfanin Apple ya yi yawa, wanda ya sa shugaban kamfanin Tim Cook da kansa ya nemi afuwar sabbin taswirorin. Scott Forstall ya ƙi ɗaukar alhakin haɗin kai game da lamarin, don haka "ƙananan Steve Jobs" ya yi hulɗa da kamfanin da yake ƙauna. sallama. A halin da ake ciki, abokan ciniki da yawa sun kai ga samun sabon taswira daga Google, wanda katafaren tallan ya yi gaggawar haɓakawa tare da fitar da shi, wannan lokacin akai-akai a cikin Store Store.

Wataƙila shi ya sa babu wanda ya yi tsammanin cewa shekara guda bayan wannan ɓarna, taswirorin Apple za su shahara sosai. Duk da haka, wani bincike da kamfanin bincike na Amurka comScore a yau ya nuna ainihin akasin haka. A Amurka, kusan sau shida mutane ke amfani da shi fiye da gasa ta app daga Google.

A watan Satumba na wannan shekara, jimlar masu amfani da miliyan 35 sun yi amfani da taswirar da aka gina a kan iPhone ɗin su, yayin da madadin daga Google. lissafi The Guardian miliyan 6,3 kawai. Daga cikin wannan, cikakken kashi uku na mutane ne masu amfani da tsohuwar sigar iOS (saboda ba za su iya ko ba sa son sabunta na'urar su).

Idan muka kalli kwatankwacin shekarar da ta gabata, Google ya rasa cikakken masu amfani da miliyan 23 a yanayin taswira. Wannan yana nufin, a wasu kalmomi, Apple ya yi nasarar shafe watanni shida na haɓakar meteoric na abokan ciniki wanda abokin hamayyarsa ya samu a bara. Daga farkon kololuwar masu amfani da Google Maps miliyan 80 akan iOS da Android, mutane miliyan 58,7 sun rage bayan shekara guda.

Irin wannan gagarumin faduwa tabbas za a ji a cikin kasuwancin kamfanin talla. Kamar yadda wani manazarci Ben Wood na ofishin CCS Insight na Landan ya ce: "Google ya rasa damar yin amfani da tashar bayanai mai matukar muhimmanci a Arewacin Amirka." don kaiwa tallan tallace-tallace zuwa gare su ta amfani da wurinsu da sake sayar da waɗannan bayanan ga wasu kamfanoni. A lokaci guda, ayyukan tallace-tallace sun kai kashi 96% na kudaden shiga na Google.

Rahoton comScore yana la'akari da kasuwar Amurka kawai, don haka ba a bayyana yadda lamarin yake a Turai ba. A can, taswirorin Apple suna da ƙarancin inganci fiye da na ketare, musamman saboda ƙarancin yaduwar ayyuka kamar su. Yelp!, wanda Apple ke amfani da shi azaman hanya don ƙayyade wuraren sha'awa. A cikin Jamhuriyar Czech, kusan ba zai yiwu a sami wani abu ban da ainihin bayanan ƙasa a cikin tsoffin taswira, don haka ƙididdiga na gida tabbas zai bambanta da na Amurka.

Duk da haka, ba za mu iya cewa taswira ba su da mahimmanci ga Apple. Kodayake suna iya yin watsi da ƙananan kasuwannin Turai, har yanzu suna ƙoƙarin inganta aikace-aikacen su a hankali. Sun tabbatar da hakan, da dai sauransu samu kamfanoni daban-daban waɗanda ke hulɗa da kayan taswira ko wataƙila sarrafa bayanan zirga-zirga.

Ta hanyar kawo karshen amfani da taswirorin Google, mai kera iPhone din ba ya dogara da mai fafatawa da shi (kamar yadda ya shafi kayan masarufi daga Samsung), ya sami damar rage ci gabansa da kuma kaucewa biyan manyan kudade. Shawarar ƙirƙirar taswirar taswirar ta a ƙarshe abin farin ciki ne ga Apple, kodayake yana iya zama kamar ba haka ba a gare mu anan tsakiyar Turai.

Source: ComScoreThe Guardian
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