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A watan Oktoba na wannan shekara, za a iya kallon cikakken fim ɗin da ya dace a cikin sinima Steve Jobs, amma tun kafin nan an kira wani Documentary Steve Jobs: Mutumin da ke cikin Injin (Steve Jobs: Mutumin da ke cikin Injin).
Gaby Darbyshire ne ya samar da shi, tsohon babban jami'in gudanarwa na Gawker, wata mujalla ta intanet. Sunan darektan da alama ya fi gaskatawa - Alex Gibney ne, wanda ya lashe Oscar don shirin shirin Taxi zuwa ga duhu kuma wanda ya zuwa yanzu aikin da aka fitar na karshe shine Bayyanawa: Kimiyyar Kimiyya da Kurkuku na Imani, shirin HBO na biyu mafi yawan kallo a cikin shekaru goma da suka gabata. Wadannan lakabi biyu sun riga sun nuna cewa Steve Jobs ba za a nuna shi a matsayin wani hali mara jayayya a cikin fim din Gibney ba.
A lokaci guda kuma, zanga-zangar kanta ta fara farin ciki sosai. Bayan 'yan daƙiƙa kaɗan daga gabatarwar iPhone ta farko ana biye da snippets na hira, inda aka nuna Steve a matsayin "mutumin mai sauri guda ɗaya: cikakken gudu" da kuma wanda "da hannu ɗaya ya ƙirƙiri masana'antar gaba ɗaya". Amma sai aka ji kalmomin: "Abinsa aka ƙaunace, ba wai ana ƙaunarsa ba."
Sauran demo yana nuna yadda wanda ya kafa kamfani mafi daraja a duniya ya kasance lokacin da ya bi hangen nesa. An biya Steve Wozniak kadan daga cikin albashin abokinsa, wasu sun rasa iyalansu saboda shi - amma a cikin haka ya kirkiro kayayyaki masu ban mamaki da suka canza duniya. Samfurin a zahiri ya ƙare akan ingantaccen bayanin kula, ta ma'anar cewa Steve Jobs ba mutumin da yake da kyau ba ne, amma wanda ya yi manyan abubuwa. Wadannan ba lallai ba ne bangarorin gaba da juna, amma canjin yana bukatar watsi da dokokin da suka gabata, har ma da kyawawan dabi'u marasa sabani.
Abin takaici sosai a SJ: Mutum a cikin Injin. Ra'ayin abokina mara inganci kuma mara kyau. Ba wai tunanin Steve na sani ba ne.
- Eddy Cue (@auna) Maris 16, 2015
Takardun shirin ya fara a cikin Maris a bikin SXSW. Haka kuma manyan ma’aikatan kamfanin Apple da dama ne suka gan shi a wurin wadanda ba sa son shi suka bar wajen a lokacin tantancewar. Eddy Cue a kan Twitter Yace: "Na ji takaici da SJ: Mutum a cikin Injin. Ra'ayi mara daidai kuma mugun nufi ga abokina. Ba wai yana kama da Steve da na sani ba.'
Steve Jobs: Mutum a cikin Injin za a nuna shi a gidajen sinima daga Satumba 4th (ko da yake mai yiwuwa ba a cikin Jamhuriyar Czech ba), zai kuma bayyana akan iTunes da VOD.
Tim yanzu ya fi mutumci fiye da aiki. Wannan yana canza dukkan al'umma da duniya don mafi kyau. Ayyukan ɗan kasuwa ne kawai kuma ba komai ba. Ya kasa jurewa hakan kuma, Tim ya juya kamfanin daga mafi munin yanayi kuma dole ne ya fitar da shi daga kanginsa.
Abubuwan ban sha'awa masu ban sha'awa na masu barin hagu da kuma na gida Clown Anton suna buƙatar a huta. Steve Jobs tare da Woz sun kirkiro Apple, sun sanya shi wani abu fiye da kawai masana'anta na lantarki. Steve Jobs ya yi hayar Tim Cook kuma ya ba shi matsayi wanda Cook yayi kyau, matsayin shugaban kayan aiki.
Bayan mutuwar Ayyuka, Apple ya zama juggernaut musamman godiya ga neo-leftist Cook, wanda maimakon mayar da hankali kan samar da mafi kyawun kayan lantarki, ya mai da hankali kan tura tsarin LGBT. Wannan wani abu ne da ba shi da wani abin yi a cikin masana'antar kasuwanci, wanda babu shakka na'urorin lantarki ne.
Cook thesis daga ƙwace kamfani mai ƙarfi a ko ƙasa da sama. Duk da haka, a karkashin jagorancinsa, ya riga ya yiwu a inganta ingancin samfurin. Dale ya gudanar da aiwatar da mantra na wawa na hagu game da bambancin ra'ayi da ƙididdiga ga mutane masu launi da masu launi, ba bisa ga abin da za su iya yi ba, amma bisa ga wanda suke.
Ban yi imani da cewa Cook kawai baƙar fata ne mai bayyananniyar rana, tare da haɗin gwiwarsa da kuɗinsa za a sami irin wannan niyya a baya kamar yadda manyan mutanen da ake kira Yamma (wataƙila su ne suka zaɓe shi, bayan haka, Apple ya yi kira ga Wakilan jama'a da dama a duniya baki daya), watau lalata iyali, kawar da dabi'u wadanda dukkanin wayewar yammacin Turai suka karu, da karuwar tashe-tashen hankula da karfafa ta'addanci da kuma tsaurara matakan tsaro a baya (sa ido, takaitawa). 'yancin fadin albarkacin baki, zalunci...). An auna nauyi ta wannan hanyar, yana kama da bacewar 'yanci a hankali, koyaushe don yaba taron jama'a kuma koyaushe cikin sha'awar manyan manufofi da yin "mai kyau".
A karkashin jagorancin Cook, Apple ya zama kamfani wanda mutane suka riga sun ɗauki "alamar soyayya", kamfani ne da ke tsoma hancin sa cikin siyasa da batutuwan zamani. Akasin haka, sun karkata daga sanannen sophistication da inganci.