Michal Marek ne adam wata Ya kasance don Apple kashi na uku na kasafin kudi sake samun babban nasara kuma kamfanin ya yi kyau a kusan dukkanin bangarorin. Kwata na uku yawanci shine mafi rauni kuma mafi ban sha'awa idan aka zo ga sakamako, wanda ya kasance wani bangare na gaskiya a wannan shekara yayin da kamfanin ya sami karin kuɗi a farkon rabin shekara. Duk da haka, Apple ya inganta sosai shekara-shekara kuma ta hanyarsa ya nuna tafiya mai sauƙi mai cike da nasara, wasu daga cikinsu suna da daraja.
IPhone yana aiki sosai
Ga Apple, iPhone ɗin ne akai-akai dangane da kudaden shiga, kuma wannan kwata bai bambanta ba. An sayar da na'urori miliyan 47,5 masu daraja, wani rikodin tun lokacin da yawancin iPhones ba a taɓa sayar da su a cikin kwata ɗaya ba. Shekara-shekara, tallace-tallace na iPhone ya karu da 37%, kuma mafi ban sha'awa shine karuwar kudaden shiga, wanda ya kai 59%.
Kasuwanci a Jamus, Koriya ta Kudu da Vietnam, alal misali, wanda ya ninka sau biyu a shekara, ya taimaka wajen karuwa sosai. Tim Cook ya yi farin ciki sosai da cewa a cikin kwata na 3 na wannan shekara, iPhone ya rubuta adadin mafi yawan masu amfani da ke canzawa daga Android zuwa yau.
Ayyukan Apple sun sami mafi yawa a tarihi
Apple ya sami cikakken rikodin dangane da kudaden shiga don ayyukansa. Idan aka kwatanta da kwata na ƙarshe, sun sami ƙarin 24% kuma sun kawo dala biliyan 5 zuwa Cupertino. Kasar Sin ta fice daga kididdigar, inda ribar App Store ta ninka fiye da ninki biyu a shekara.
Apple Watch yana yin kyau fiye da tsammanin
Lokacin buga sakamakon kuɗi, Apple yana ba da ƙididdiga kan tallace-tallace da ribar da aka samu ta rukuni, waɗanda sune kamar haka: iPhone, iPad, Mac, Sabis da "Sauran Kayayyakin". Babban abin da ke cikin rukuni na ƙarshe, wanda sunansa ya fi yawa, shine iPods. A cikin 'yan shekarun nan, idan aka kwatanta da manyan kayayyakin Apple, waɗannan ba a sayar da su sosai har ma'aikatan kamfanin sun cancanci ambato. Koyaya, nau'in yanzu ya haɗa da Apple Watch, tare da sakamakon cewa ƙididdigar tallace-tallace na sabon layin samfuran Apple wani asiri ne.
A takaice dai, Apple ba ya son sauƙaƙawa ga masu fafatawa ta hanyar bayyana ƙarin ƙididdiga na tallace-tallace game da Apple Watch, wanda ke da fahimta. Don haka Tim Cook ya takaita da bayanin cewa duk da cewa har yanzu kamfanin bai iya samar da isassun agogon da zai biya bukata ba, an riga an sayar da agogon Apple fiye da yadda ake tsammanin gudanarwar Apple.
Kallon tallace-tallace ya wuce tsammaninmu, duk da jigilar kayayyaki har yanzu ba a cika buƙatu ba a ƙarshen kwata ... A zahiri, ƙaddamar da Apple Watch ya fi nasara fiye da iPhone na farko ko iPad na farko. Sa’ad da na kalli waɗannan duka, mun yi farin ciki da yadda muka yi.
Tabbas, 'yan jarida a lokacin taron bayan da aka buga sakamakon sun kasance masu sha'awar Apple Watch don haka sun tura Cook don raba wasu 'yan karin bayanai. Misali, ya musanta jita-jita cewa tallace-tallacen Apple Watch yana raguwa da sauri bayan haɓakar farko. Tallace-tallace a watan Yuni sun kasance, akasin haka, sama da na Afrilu da Mayu. "Na gano cewa gaskiyar ta saba wa abin da aka rubuta, amma tallace-tallace na Yuni ya kasance mafi girma."
Daga baya, Cook ya kammala da yin kira ga 'yan jarida da kada su yi ƙoƙarin kimanta nasarar da Apple Watch ke samu bisa ga karuwar "Sauran samfurori" kawai. Ko da yake idan aka kwatanta da kwata na ƙarshe, wannan ɓangaren kuɗin shiga na kamfanin Cupertino ya karu da dala miliyan 952 kuma da kashi 49 cikin ɗari na ban mamaki a duk shekara, an ce Apple Watch yana yin mafi kyau. Wannan na iya kasancewa yana da alaƙa, misali, zuwa raguwar tallace-tallacen iPods da makamantansu. Koyaya, ƙarin cikakkun bayanai ba na jama'a bane.
Apple watchOS 2 yakamata ya ba da garantin nasara a hade tare da hutu
Sau da yawa yayin kiran taron, Tim Cook ya bayyana cewa Apple har yanzu yana koyo game da yuwuwar Apple Watch kuma suna fatan ƙirƙirar dangin samfuran da za su yi nasara a cikin dogon lokaci. Amma riga a Cupertino suna da mafi kyawun ra'ayi game da buƙatar Apple Watch fiye da yadda suka yi 'yan watannin da suka gabata, wanda yakamata ya sami tasiri mai kyau akan jigilar na'urar a lokacin hutu. "Mun yi imanin agogon zai kasance ɗaya daga cikin manyan kyaututtuka na lokacin hutu."
Babban sakamako a China
A bayyane yake daga kusan dukkan bayyanar da wakilan Apple cewa China na zama babbar kasuwa ga kamfanin. A cikin wannan ƙasa da ke da mazauna sama da biliyan 1,3, Apple yana ganin babban yuwuwar, kuma yana daidaita ayyukansa da dabarun kasuwancinsa daidai. Kasuwar kasar Sin ta riga ta zarce kasuwar Turai kuma ci gabanta yana da ban mamaki. Labari mafi kyau ga Cupertino, duk da haka, shine wannan ci gaban yana ci gaba da haɓakawa.
A halin da ake ciki, yayin da ci gaban ya kai kusan kashi 75 cikin 87 a cikin rubu'i biyu da suka gabata, ribar da kamfanin Apple ya samu a kasar Sin ya ninka fiye da shekara guda a rubu'i na uku. An sayar da iPhones a China da kashi XNUMX cikin dari. Ko da yake kasuwar hada-hadar hannayen jari ta kasar Sin ta tada tambayoyi da dama a 'yan kwanakin nan, Tim Cook na da kyakkyawan fata, kuma ya yi imanin cewa, Sin za ta zama babbar kasuwa ta Apple.
Har yanzu kasar Sin kasa ce mai tasowa, sabili da haka tana da gagarumin ci gaba a nan gaba. A cewar Cook, kasar Sin tana wakiltar makoma mai haske ga wayoyin komai da ruwanka, idan muka duba, alal misali, ana samun hanyar sadarwar LTE a kashi 12 cikin dari na yankunan kasar. Cook yana ganin babban bege ga matsakaicin matsakaicin yawan jama'a, wanda ke canza ƙasar. Bisa ga dukkan alamu, tabbas ba bege ne na banza ba. binciken Wato, sun yi iƙirarin cewa, adadin gidajen Sinawa dake cikin matsakaicin matsakaici zai ƙaru daga kashi 2012 zuwa 2022 cikin ɗari tsakanin shekarar 14 zuwa 54.
Mac yana ci gaba da girma a cikin kasuwar PC mai raguwa
Apple ya sayar da ƙarin Macs miliyan 4,8 a kwata na ƙarshe, wanda ƙila ba zai zama lamba mai ban mamaki ba, amma idan aka yi la’akari da yanayin, nasara ce da ya kamata a lura da ita. Mac yana haɓaka da kashi 9 cikin ɗari a kasuwa wanda a cewar kamfanin manazarta IDC, ya faɗi da kashi 12 cikin ɗari. Wataƙila kwamfutocin Apple ba za su taɓa zama mai toshewa kamar iPhone ba, amma sun nuna kyakkyawan sakamako kuma suna da fa'ida ga Apple a cikin masana'antar fafitika.
Tallace-tallacen iPad na ci gaba da zamewa, amma Cook har yanzu yana da bangaskiya
Apple ya sayar da iPads miliyan 11 a cikin kwata na karshe kuma ya sami dala biliyan 4,5 daga gare su. Wannan a cikin kanta ba ze zama mummunan sakamako ba, amma tallace-tallace na iPad yana fadowa (saukar da kashi 18% a kowace shekara) kuma ba ya kama da yanayin zai inganta kowane lokaci nan da nan.
Amma har yanzu Tim Cook ya yi imani da yuwuwar iPad ɗin. Ya kamata a taimaka wa tallace-tallacen tallace-tallace ta labarai a cikin iOS 9, wanda ke haɓaka yawan aiki akan iPad zuwa matsayi mafi girma, kuma ban da haɗin gwiwa tare da IBM, Godiya ga abin da Apple yake so ya kafa kansa a cikin tsarin kamfanoni. A matsayin wani ɓangare na haɗin gwiwa tsakanin waɗannan manyan kamfanonin fasaha guda biyu, an riga an ƙirƙiri wasu ƙwararrun aikace-aikacen ƙwararru, waɗanda aka tsara don amfani da su a cikin masana'antar sufurin jiragen sama, tallace-tallacen da yawa da tallace-tallace, inshora, banki da sauran fannoni daban-daban.
Bugu da ƙari, Tim Cook yana kare kansa ta gaskiyar cewa mutane har yanzu suna amfani da iPad kuma na'urar tana da kyau a cikin ƙididdigar amfani. Musamman ma, an ce ya fi wanda ya fi kusa da iPad kyau sau shida. Tsawon rayuwar kwamfutar kwamfutar hannu na Apple shine alhakin raunin tallace-tallace. A takaice, mutane ba sa canza iPads kusan sau da yawa kamar, misali, iPhones.
Zuba jari a ci gaban ya wuce dala biliyan 2
A wannan shekara ta zama karo na farko da Apple ke kashewa a cikin kwata-kwata kan kimiyya da bincike ya zarce dala biliyan 2, karuwar dala miliyan 116 daga kwata na biyu. Ci gaban shekara-shekara yana da sauri sosai. Shekara guda da ta wuce, kashe kuɗin bincike ya kai dala biliyan 1,6, ƙasa ta biyar. Apple ya fara cin nasara kan burin dala biliyan daya da aka saka a cikin bincike a cikin 2012.
