Michal Marek ne adam wata Kamfanin WhatsApp wanda tun 2014 yana karkashin Facebook, ya sanar da canji mai mahimmanci a tsarin kasuwancin sa. Sabon, wannan aikace-aikacen sadarwa zai zama kyauta ga kowa da kowa. Don haka, masu amfani ba za su biya WhatsApp ba ko da bayan shekarar farko da aka fara amfani da su. Har ya zuwa yanzu, an ɗauki shekarar farko a matsayin gwaji, kuma bayan ƙarewarta, masu amfani sun riga sun biya duk shekara don sabis ɗin, duk da cewa adadi ne kawai na ƙasa da dala.
Biyan kuɗin shekara na cents 99 na iya zama kamar ba matsala ba, amma gaskiyar ita ce, a yawancin ƙasashe masu fama da talauci da ke da matukar muhimmanci ga ci gaban sabis ɗin, yawancin mutane ba su da katin biyan kuɗi don haɗi zuwa asusun su. Ga waɗannan masu amfani, saboda haka kuɗin ya kasance babban cikas da dalili na amfani da sabis na gasa, waɗanda kusan koyaushe kyauta ne.
Don haka, ba shakka, tambayar ita ce ta yaya za a sami kuɗin aikace-aikacen. Sabar Re / code wakilan WhatsApp suka yi magana, cewa a nan gaba sabis ɗin yana son mayar da hankali kan haɗin kai tsakanin kamfanoni da abokan cinikin su. Amma wannan ba talla ne tsantsa ba. Ta hanyar WhatsApp, alal misali, kamfanonin jiragen sama su sami damar sanar da abokan cinikinsu game da canje-canjen da suka shafi tashin jirage, bankuna don sanar da abokan ciniki abubuwan cikin gaggawa da suka shafi asusun su, da dai sauransu.
WhatsApp yana da masu amfani sama da miliyan 900 masu aiki kuma zai zama abin sha'awa don ganin yadda sabbin canje-canje za su shiga kan wannan bayanan. Kawar da buƙatar mallakar katin biyan kuɗi na iya sa sabis ɗin ya isa ga mutane a kasuwanni masu tasowa. A cikin Yammacin duniya, duk da haka, sabon tsarin kasuwancin "talla" na iya hana masu amfani kwarin gwiwa.
Mutane suna ƙara jin haushin yadda kamfanoni ke kasuwanci da su, kuma suna ƙara neman aikace-aikace masu zaman kansu waɗanda suka yi alkawarin kare su daga gwamnatoci da kamfanoni. Ana iya lura da wannan yanayin, misali, lokacin da Mark Zuckerberg na Facebook ya sayi WhatsApp. Bayan wannan sanarwar, shaharar manhajar sadarwa ta karu sakon waya, wanda dan kasuwa na Rasha Pavel Durov ya goyi bayan, wanda ya kafa cibiyar sadarwar zamantakewa ta VKontakte, wanda ke zaune a gudun hijira, kuma abokin adawar Vladimir Putin.
Tun daga wannan lokacin, Telegram ya ci gaba da girma. Aikace-aikacen yayi alƙawarin amintattun masu amfani da shi daga ƙarshen zuwa-ƙarshe kuma an gina su akan ƙa'idar lambar tushe. Babban fa'idar aikace-aikacen yakamata ya zama 'yancin kai 100% daga gwamnatoci da kamfanonin talla. Bugu da kari, aikace-aikacen yana kawo wasu abubuwan tsaro da dama, gami da zaɓin share saƙon bayan karantawa.
