Ondrej Holzman Lokaci ya yi da wani mutum guda - mai kwarjini Steve Jobs, wanda zai iya siyar da komai ga mutane - ya yi gudu na tsawon sa'o'i biyu a jigogin Apple. Kasa da shekaru hudu bayan mutuwar Ayuba, kamfanin Californian ya kasance mai buɗewa kuma ya bambanta fiye da kowane lokaci, kuma gabatarwar ta tabbatar da hakan. A WWDC 2015, Tim Cook ya ba mu damar ganin ko da a ƙarƙashin saman manyan gudanarwar kamfanin.
Lokacin da kuka kunna mahimmin jigon 2007 na yanzu wanda Steve Jobs ya gabatar da iPhone na farko, abu ɗaya yana da sauƙin lura: mutum ɗaya ne ya gudanar da duka. A cikin kusan awa daya da rabi na gabatarwa, Steve Jobs bai yi magana na 'yan mintoci kaɗan kawai ba, lokacin da ya ba da sarari ga manyan abokan hulɗa, kamar shugaban Google a lokacin, Erik Schmidt.
Idan muka yi sauri-gaba 'yan shekaru da kuma duba mafi muhimmanci abubuwan Apple na 'yan lokutan, za mu ga a kowane daga cikinsu dukan constellation na manajoji, injiniyoyi da sauran wakilan kamfanin - kowanne daga cikinsu wakiltar abin da suka sani game da kamar. wasu kadan.
Akwai dalilai da yawa da ya sa hakan ya kasance. A gefe guda, Tim Cook ba shine mutumin da ke da hazaka ba wanda zai iya tsayawa a gaban dubban masu kallo na tsawon sa'o'i biyu kuma ya sayar da su har ma da samfurin mafi ban sha'awa a duniya ta hanya mai ban sha'awa. Bugu da ƙari, a farkon, shi da kansa yana da matsala sosai game da bayyanar da jama'a, amma bayan lokaci ya sami amincewa a cikin kullun kuma yanzu ya zama darektan dukan apple show, daidai kamar yadda yake a lokacin a cikin matsayi. daraktan ayyuka.
Tim Cook ya fara buɗewa, ya gabatar da sabon samfurin, sannan ya mika makirufo ga wanda ke da babban hannun jari a cikin duka aikin. Steve Jobs koyaushe yana jan hankalin kansa, samfuransa ne, Apple Apple ne. Yanzu shine Apple na Tim Cook, amma ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararrun ƙwararru ne ke ba da sakamakon.
Tabbas, duk wannan ya faru a ƙarƙashin Ayyuka kuma, shi da kansa ba zai iya kasancewa a wurin ba don komai, amma bambancin shine Apple yanzu ya jaddada shi a fili. Tim Cook yayi magana game da manyan ƙungiyoyi, sannu a hankali ya bayyana mahimman alkalumman da ke tsaye a ƙasa da sanannen sanannen gudanarwar kamfanin kuma, tare da jaddada mafi girman bambancin tsakanin ma'aikata, yana ba da sarari akan fakitin ga waɗanda zai iya kasancewa kawai. wani mahaukaci mafarki har kwanan nan.
Idan jigon jigon jiya ya faru shekaru biyu ko uku da suka gabata, da wataƙila mun ga Tim Cook, Craig Federighi da Eddy Cue kawai. Su ukun za su iya gabatar da sabon OS X El Capitan, iOS 9, mai yiwuwa kuma suna kallon OS 2 da Apple Music sosai cikin wasa. A cikin 2015, duk da haka, ya bambanta. A WWDC, mata kai tsaye daga Apple sun bayyana a karon farko, biyu a lokaci ɗaya, kuma jimlar fuskoki takwas sun haɗa da kamfanin daga Cupertino. A watan Satumbar da ya gabata, don kwatanta, wakilai huɗu ne kawai, a WWDC 2014 akwai biyar, kuma duka mahimman bayanai sun kasance masu tsayi.
A cikin watanni tara na ƙarshe da suka shuɗe tun lokacin da iPhone 6 keynote, abubuwa da yawa masu mahimmanci sun faru waɗanda suka nuna canjin yanayi. Tim Cook ya kara yin magana da kakkausar murya kan batun kare hakkin bil'adama, goyon bayan mata da tsiraru a fannin fasaha, da tawagarsa ta PR ta fara gabatar da wasu muhimman mutane na Apple ga duniya bisa tsari, wadanda har yanzu ba mu san fuskokinsu ba, ko da yake ba mu sani ba. Tasirinsu akan sabbin samfuran yana da mahimmanci.
Saboda haka, ba Craig Federighi kawai ya gabatar da labarai a cikin OS X da iOS tsarin aiki. A lokaci guda, Apple ba zai yi kuskure ba don ya bar babban mataimakinsa na injiniyan software ya yi duk magana. Bayan haka, tabbas shine mafi kyawun magana da Tim Cook yake da shi a yanzu. ƙwararren ɗan kasuwa ne kawai Phil Schiller zai iya daidaita shi.
A lokacin jawabin nasa, Federighi ya ba da bene ga mata biyu, wanda da farko kallo na iya zama kamar haramtacciyar hanya, amma a zahiri ya kasance wani ci gaba na tarihi ga Apple. Har zuwa jiya, mace daya ce kawai ta bayyana a jawabinsa, 'yan watannin da suka gabata Christy Turlington Burns, lokacin da ta nuna yadda take wasanni tare da Watch. Amma yanzu matan da ke cikin manyan jami'an Apple sun yi magana a WWDC, kuma Tim Cook ya nuna cewa mata ma suna taka muhimmiyar rawa a kamfaninsa.
Za mu iya tabbata cewa labarai a cikin Apple Pay, wanda VP na Ayyukan Intanet Jennifer Bailey ya gabatar, Federighi ko Cue zai iya gabatar da shi cikin sauƙi. Haka abin yake game da sabon aikace-aikacen Labarai, wanda Susan Prescott, mataimakiyar shugaban tallace-tallacen samfur ta soke. Ga Tim Cook, gaskiyar cewa ɓangaren mace kuma zai bayyana a taron haɓakawa yana da matuƙar mahimmanci. Ta ba da misali ga kowa kuma za ta iya ci gaba da aikinta "don ƙarin mata masu fasaha".
Kuma cewa ba duka game da Cook, Cue, Federighi ko Schiller muke samu ba akan gidan yanar gizon Apple kuma wanda ya mamaye mafi yawan gabatarwar kwanan nan, kamfanin Californian ya tabbatar lokacin gabatar da Apple Music. Jimmy Iovine, tsohon sojan masana'antar kiɗa ne ya fara gabatar da sabon sabis ɗin kiɗan wanda ya zo kamfanin Apple a matsayin wani ɓangare na sayan Beats kuma har yanzu ba a bayyana cikakkiyar rawar da ya taka a Cupertino ba. Yanzu ya bayyana - kamar Beats Music, Apple Music yakamata ya bi shi. Kodayake har yanzu akwai tsaka-tsaki tsakaninsa da Cook a cikin hanyar Eddy Cue.
Daga fitowar mashahurin rapper Drake, wanda ya yi magana game da aikin zamantakewa na Apple Music da sabon damar yin haɗi tare da magoya bayansa, kodayake ba kowa ya kasance mai hikima ba, amma Apple ba zai iya kula da komai ba. Maimakon injiniyan da ba a san shi ba ya gaya wa masu sha'awar kiɗa wani abu game da dangantakar mawaƙa da mawaƙa, tasirin kalmomi ɗaya daga bakin irin wannan mashahurin mai zane ya fi girma. Kuma Apple ya san wannan sosai.
Baya ga duk abubuwan da aka ambata, Kevin Lynch kuma an ba shi sarari a WWDC na wannan shekara, wanda ta haka ne ya zama mai magana da yawun tsarin aiki a cikin Watch. Phil Schiller, wanda in ba haka ba yawanci yana gabatar da labaran kayan masarufi, kuma sama da duka Trent Reznor yayi magana da jama'a ta bidiyo. Wani mutum mai kima na Drake, wanda ke aiki azaman mai ƙirƙira a Apple kuma yana da babban rabo a cikin sabon sabis ɗin kiɗa. Ko da tasirinsa a kan duk duniyar kiɗa na iya taimakawa Apple a cikin gwagwarmaya mai tsanani tare da Spotify da sauran masu fafatawa.
Za mu iya lalle za mu sa ido ga wani ƙara bambancin tsararru na mutanen da ke da alaƙa da Apple a cikin sauran gabatarwa kuma. Apple ba kawai game da Tim Cook ba ne, wanda ya yi nasarar ƙoƙarin karya imanin da ya gabata cewa Apple shine Steve Jobs kuma Steve Jobs shine Apple, watau cewa duka kamfanin yana wakiltar mutum ɗaya. Dole ne jama'a su fahimci cewa abin da ke da mahimmanci shine DNA wanda ba zai iya lalacewa ba a cikin kowa da kowa a Apple wanda zai tabbatar da samun nasara. Ko da wanene ke tafiyar da kamfani. Misali, mace. Alal misali, Angela Ahrendts, wanda bayyanarsa ta farko tun lokacin da ya shiga Apple tabbas lokaci ne kawai.
Abin baƙin ciki, akwai mutane a kan mataki 4 da ba yawanci bayyana a can kuma ba za su so ba, sun zama m a gare ni.
Daidai.
Me muke magana akai, Craig shine mafi kyau :)
Yana da ban dariya, amma na fi son ganin Schiller akan mataki :)
WWDC ta nuna yadda za a kawo karshen fyade da tsangwama saboda wasu dalilai banda iyawa. Misali Matan biyu suna iya zama a inda suke har yanzu, duk inda yake.
Abin baƙin ciki shine, waɗannan su ne maki biyu mafi rauni na gabatarwa, musamman ma na farko. Mara sha'awa, m, m murya, gaba daya m. Bayan abin da Craig ya yi don wasan kwaikwayon, faɗuwar ƙasa ce mai ban mamaki.
Tim - ma'auni, ba na buƙatar shi da gaske, amma wannan shine ra'ayi na
Craig - babban
Jennifer - ba babban abu ba, baby
Susan - mafi kyau amma babu na musamman
Jimmy - mai, dole ne ya kasance akan kwayoyi
Eddy - yayi kyau
Drake - babban dodo
Abin kunya ne cewa Phil baya nan, shi ma yana da kyau koyaushe, amma zai kasance a wurin da zarar an sami kayan aikin.
Na yarda. da sauran kafofin watsa labaru kuma sun yarda da abin da yawancin mutane suka gani - Iovine da Drake suna magana game da wani abu, amma ma'anar ko ta yaya ta tsere (lokacin da nake kallon shi, dole ne in canza dandano na a wani wuri dabam). wannan WWDC ba daidai ba ne mafi kyau.
Na yarda, yana da kyau a sami mutane biyu waɗanda suka san shi fiye da mutane 6 waɗanda ke lalata dukkan ra'ayi. zuwa karshen abin yayi muni, karatu da jujjuya shafukan ya dade kana ganin kamar allura mai zafi.
tawagar? da gaske? babu wanda zai iya gabatar da fayil ɗin sai dai tsofaffin masu motsi kamar Craig da Tim. WWDC ba komai bane. 1.] ƙoƙari don farfado da Kiosk, wanda shine babban gazawa, kuma kowane fayil yana neman hanyar ɓoye alamar. 2.] ƙoƙari na farfado da littafin wucewa, wanda ba irin wannan dutsen mai daraja ba (kuma a wajen Amurka kwata-kwata), ta ƙara applePay (aiki kawai a Amurka), 3. kwafin Spotify da asalin Apple gazawar sockosit/ kiɗa. 4.] El Capitan yana da fayil ɗin labarai don ƙaramin sabuntawa. 5.] Ba su ma gabatar da AppleTV ba. Har ila yau, sabbin nau'o'i suna tururuwa, waɗanda ke cire tsoffin ayyukan da aka soke daga hannayensu.
babba, mafi kyau a gare ni shine jimmy da mata biyu. craig fesacik amma tliacha don kome ba, kuma mai circus henchman.
tim yana da girma kawai, domin ba al'ada ba ce ta halin mutum wanda tsoro ya fito. Babu wani abu da ya saba wa ayyukan yi, amma wannan sabon apple ya fi ci gaba kuma yana da tsarin kungiya. Har yanzu ina ci gaba da gano ayyukan da suka yi a wurin, duba multitask don ios. a ƙarshe, sun fara motsawa, kuma a cikin shekaru 15, iOS zai cim ma Android dangane da ayyuka. kuma a'a, android baya jinkirin wayoyi daga 200 zuwa sama, kuma muna magana game da ƙaramin adadin idan aka kwatanta da iPhone.
babba, mafi kyau a gare ni shine jimmy da mata biyu. craig fesacik amma tliacha don kome ba, kuma mai circus henchman.
tim yana da girma kawai, domin ba al'ada ba ce ta halin mutum wanda tsoro ya fito. Babu wani abu da ya saba wa ayyukan yi, amma wannan sabon apple ya fi ci gaba kuma yana da tsarin kungiya. Har yanzu ina ci gaba da gano ayyukan da suka yi a wurin, duba multitask don ios. a ƙarshe, sun fara motsawa, kuma a cikin shekaru 15, iOS zai cim ma Android dangane da ayyuka. kuma a'a, android baya jinkirin wayoyi daga 200 zuwa sama, kuma muna magana game da ƙaramin adadin idan aka kwatanta da iPhone.
Wannan ita ce duniya bisa ga sabon hagu, ko da yake akwai mutane daban-daban a ko'ina, amma ba don sun san wani abu da gaske ba, kawai saboda abin da suke tsakanin kafafu da launin fata. Yana da kusan yadda kamfani a Amurka ya zo. Kuma yanzu za su yi mana shuru.
Waɗancan matan biyu sun kasance mafi muni a cikin duka gabatarwar. Ba su sarari ya rage ingancin gabatarwa sosai. Ba abin farin ciki ba ne don rayuwa a cikin Bolshevic na zamani, jimlar Marxist na abin da ake kira "daidaici".
IMHO, Apple shine inda yake saboda yana da sabbin abubuwa, marasa daidaituwa, mara amfani kuma sama da duka BAI DAI. Gudanarwa na yanzu yana ƙoƙarin yin daidai akasin haka.
Apple wanda ba shi da amfani? To, watakila a lokacin da yake tafiya bisa kabari. Ba daidai ba? Ku zo. Waɗannan su ne "ciyawar ta fi kore sau ɗaya" salon kyakkyawan fata.
Ba daidai ba ne kuma na yarda da Mirek a sama. Ya fi jajircewa a matsayinsa na kamfani, yanzu ya zama juggernaut na hagu mai hawa kan raƙuman kirƙira mai ci gaba, wanda gabaɗaya kore ne a Amurka.
Bambanci shine cewa Ayyuka 1) suna da kwallaye don busa / kututture mutanen da suke ƙirƙira abin banza 2) na iya yin bulala daga shit. Kuma daidai kamar yadda Mirek ya rubuta a ƙasa, ya kasance marar daidaituwa. Apple yanzu ya fi buɗewa, na al'ada (dangane da matsayin kasuwa) kuma ya ci gaba da "gano" abubuwan da aka gano kuma ya kira shi juyin juya hali. Ayyuka suna da kwarjini, ba na jin Cook yana da shi, ko kuma ni ba ƙungiyarsa ba ce.
Launi ya kasance akuya mai ban haushi da gaske. Ya zo gare ni cewa yau tana aiki a Apple kuma gobe za ta zama mai karbar kuɗi a Tesco, gaba ɗaya ba ta da sha'awar, daidai irin mutanen da Apple ba ya buƙata. Ta zaro idanunta sau da yawa a wurin, ni da kaina da na kori kofa da ita bayan irin wannan wasan.
Gaba ɗaya yarda, Ina jin haka game da ita.
Ban sani ba, Na kasance ina kallon maɓalli na X WWDC a makon da ya gabata kuma ina tsammanin Apple yana da mata mafi kyau kuma mafi dacewa ga babban mahimmin bayanin ...
Abin da Ayyuka suka ƙi a cikin HW da SW, watau rarrabawa da rarrabawa, bayan mutuwarsa a yanzu muna rayuwa a cikin nau'i na ƙididdiga masu walƙiya a kan mataki yayin gabatarwa. Na fahimci ra'ayin cewa yana da kyau a nuna cewa muna da kai mai kaifin baki ga kowane fasali, amma a sakamakon haka, kamar yadda sauƙi ya tarwatse a cikin kaina kamar yadda kuka rubuta a ƙasa game da kaza da ya shafa, mutum mai baƙar fata. Gabatarwa ya kamata ya kasance game da bayanan da aka watsa ta baki wanda aka ƙara ta da nunin faifai, ba faretin haruffa ba. Ina tsammanin Tim yana nufin da kyau, amma lokaci na gaba za mu iya jira ma'aikatan kantin don nuna mana sabuwar ApplePay. Ina nufin cewa tare da wuce gona da iri don kauce wa ranting