Amaya Toman 8s sun kasance daji ga Apple ta hanyoyi da yawa. A ranar 1983 ga Afrilu, XNUMX, John Sculley, tsohon shugaban kamfanin PepsiCo, wanda Steve Jobs ya kawo shi da kansa, ya karbi ragamar tafiyar da kamfanin. Mu tuna yadda hawansa zuwa shugaban giant California ya faru.
Tayin da ba za a iya ƙi ba
Duk da rashin cikakkiyar masaniya a fagen siyar da kayayyakin fasaha, John Sculley ya karɓi kiran Steve Jobs ga Apple. Tambayar da Jobs ya yi game da ko Sculley zai gwammace sayar da "ruwa mai dadi" har tsawon rayuwarsa, ko kuma ya gwammace ya sami damar canza duniya, ta shiga tarihi. Ayyuka na iya zama mai gamsarwa lokacin da yake so, kuma ya yi nasara tare da Sculley.
A lokacin da John Sculley ya wadatar da matsayi na ma'aikatan kamfanin Cupertino, Mark Markkula ya kasance shugaban kamfanin tun 1981. Hukumomin kamfanin sun amince da albashin dala miliyan daya a shekara ga Sculley, wanda ke karbar rabin dala miliyan a shekara a Pepsi. Wannan adadin ya haɗa da albashin gargajiya da kuma kari. Amma ba haka ba ne - Sculley ya samu kyautar shiga Apple na dala miliyan daya, tsarin inshora a cikin nau'i na alkawarin "parachute na zinariya" miliyan daya, dubban daruruwan daloli a hannun jari da kuma ba da izinin siyan sabon gida. in California.
Lokacin da abubuwa ba su tafi yadda aka tsara ba
John Sculley yana da shekaru arba'in da hudu lokacin da ya karbi ragamar tuffa daga hannun Mark Markkula. A hukumance ya fara aiki a Apple a watan Mayu, kuma an nada shi Shugaba bayan wata guda. Asali, shirin shine Sculley ya tafiyar da kamfanin tare da Steve Jobs, wanda shine shugaban a lokacin. Ayyuka shine ya kasance mai kula da yankin software, aikin Sculley shine yayi amfani da kwarewar kasuwancin da ya gabata a Pepsi don ci gaba da samun ci gaban kamfanin apple. Hukumar gudanarwar Apple ta yi fatan cewa Sculley zai taimaka wajen sanya kamfanin Cupertino ya zama wanda ya cancanta ga IBM.
A lokacin da yake a Pepsi, John Sculley ya shiga gwagwarmayar gwagwarmaya tare da CocaCola. Ya yi nasarar samar da kamfen da dama masu nasara da dabarun talla - misali Kalubalen Pepsi da yakin Pepsi Generation.
Halayen Ayyuka da Sculley sun zama abin tuntuɓe. Su biyun sun sami matsala wajen aiki tare. Bayan rikice-rikice na cikin gida da yawa, a ƙarshe John Sculley ya nemi kwamitin gudanarwar Apple da ya cire Steve Jobs daga ikon aikinsa a kamfanin. Ayyuka sun bar kamfanin Cupertino a 1985, kuma ba za a iya cewa ba zai iya taimakon kansa ba. Ya kafa NeXT kuma bayan wani lokaci ya sami mafi yawan hannun jari a Pixar. Ba za mu canza tarihi ba, amma yana da ban sha'awa mu tambayi kanmu inda Apple zai kasance - sannan da yanzu - idan Steve Jobs ya sake zama Shugaba a 1983.
Gidan hoton hoto
Yaya korar ta kasance?
Shekaru da dama, ana ganin ficewar Ayyuka daga Apple a matsayin sakamakon korar da aka yi, amma John Sculley da kansa daga baya ya fara karyata wannan ka'idar. Ya yi tambayoyi da yawa inda ya yi iƙirarin cewa ba a taɓa korar Steve daga kamfanin apple ba. “Ni da ayyuka mun shafe watanni da dama muna sanin juna— kusan watanni biyar kenan. Na zo California, ya zo New York… daya daga cikin mahimman abubuwan da muka koya shine ba mu sayar da samfur, muna sayar da gogewa. ambato tsohon darektan uwar garken Apple AppleInsider. A cewar Sculley, dukkansu sun san rawar da suke takawa, amma dangantakarsu ta fara raguwa ne a shekarar 1985 bayan gazawar ofishin Macintosh. Kasuwancin sa sun yi ƙasa sosai, kuma Sculley da Ayyuka sun fara samun rashin jituwa sosai. "Steve ya so ya rage farashin Macintosh," tuna Sculley. "A lokaci guda kuma, yana so ya ci gaba da kamfen ɗin tallan tallace-tallace yayin da yake rage girmamawa ga Apple."
Sculley bai yarda da matsayin Ayyuka ba: “An samu rashin jituwa mai karfi a tsakaninmu. Na gaya masa cewa idan zai yi ƙoƙarin canza abubuwa da kansa, ba ni da wani zaɓi illa in je wurin hukumar in daidaita shi a can. Bai yarda zan yi ba. Kuma na yi.” Daga nan Mike Markkul ya sami aiki mai wahala na yin hira da manyan mutane Apple don yanke shawara ko Sculley ko Ayyuka sun yi daidai. Bayan kwanaki goma, an yanke shawarar a cikin yardar Sculley, kuma an nemi Steve Jobs ya sauka a matsayin shugaban sashen Macintosh. "Don haka a zahiri ba a kore Steve daga Apple ba, kawai ya samu sauki daga matsayinsa na shugaban sashen Macintosh (...), daga baya ya bar kamfanin, ya dauki wasu manyan jami'an gudanarwa tare da shi, kuma ya kafa NeXT Computing.".
Amma Jobs kuma ya yi magana game da abubuwan da suka faru a lokacin a cikin shahararren jawabinsa a filin Jami'ar Stanford a watan Yuni 2005: “Mun fito da mafi kyawun halittarmu—Macintosh—kuma na yi bikin cika shekaru talatin. Sannan aka kore ni. Ta yaya za su kore ku daga kamfanin da kuka kafa? Yayin da Apple ya girma, mun dauki hayar wani wanda na yi tunanin yana da babban hazaka don tafiyar da kamfanin tare da ni, kuma abubuwa sun yi kyau sosai a shekara ta farko. Amma hangen nesanmu na gaba ya bambanta. Daga karshe hukumar ta goyi bayansa. Don haka na tsinci kaina daga sana’ar a cikin shekaru talatin, ta hanyar jama’a sosai.” ya tuno Jobs, wanda daga baya ya kara da cewa "kore daga Apple shine mafi kyawun abin da zai iya faruwa da shi".
