Amaya Toman A yau, shagunan alamar Apple a sassa daban-daban na duniya wuri ne na musamman, wanda ake amfani dashi ba kawai don siyan samfuran Apple ba, har ma don ilimi. Hanyar da Apple Stores suka yi tafiya a lokacin yana da tsayi sosai, amma aiki ne mai ban sha'awa tun daga farkon. A cikin labarin yau, za mu tuna da bude na farko Apple Store.
A cikin Mayu 2001, Steve Jobs ya fara juyin juya hali a fagen sayar da kwamfuta. Ya sanar da jama'a babban shirinsa na bude shaguna guda ashirin da biyar na farko na Apple a wurare daban-daban a fadin Amurka. Labarun Apple biyu na farko da aka buɗe suna cikin Tysons Corner a McLean, Virginia da Glendale Galleria a Glendale, California. Kamar yadda aka saba da Apple, kamfanin apple bai yi shirin dakatar da "kawai" gina kantin sayar da kayayyaki ba. Apple ya sake fasalin yadda ake siyar da fasahar kwamfuta har zuwa lokacin.
Gidan hoton hoto
An dade ana ganin Apple a matsayin farkon gareji mai zaman kansa. Duk da haka, wakilansa ko da yaushe suna ƙoƙarin gabatar da wani "tunanin daban-daban" a cikin dukkanin ayyukan kamfanin. A cikin shekarun 1980s da 1990s, Microsoft's Windows Operating System ya kare matsayin gidan waya tare da kwamfutoci na yau da kullun, amma kamfanin Cupertino bai tsaya ci gaba da neman hanyoyin inganta kwarewar abokin ciniki na siyan samfuransa ba.
Tun 1996, lokacin da Steve Jobs ya koma Apple da nasara, ya kafa wasu manyan manufofi. Daga cikinsu akwai, alal misali, ƙaddamar da kantin sayar da Apple ta kan layi da ƙaddamar da wuraren tallace-tallace na "store-in-store" a cikin cibiyar sadarwa ta CompUSA. Waɗannan wuraren, waɗanda aka horar da ma'aikatansu a hankali kan sabis na abokin ciniki, a zahiri sun kasance wani nau'in samfuri na shagunan Apple masu alama a nan gaba. A matsayin farkon farawa, ra'ayin ya ɗan yi girma-Apple yana da ɗan iko kan yadda za a gabatar da samfuransa-amma bai dace ba. Ƙananan nau'ikan Stores na Apple galibi suna kasancewa a bayan manyan shagunan "iyaye", don haka zirga-zirgar su ta yi ƙasa da yadda Apple ke zato.
Zai iya zama sha'awar ku
Steve Jobs ya yi nasarar canza mafarkinsa na kantin sayar da kayayyaki na Apple zuwa ga gaskiya mai ma'ana a cikin 2001. Tun da farko, shagunan Apple sun kasance suna da natsuwa, dalla-dalla, kyakkyawan ƙirar maras lokaci, wanda iMac G3 ko iBook ya fito kamar gaskiya. kayan ado a cikin gidan kayan gargajiya . Kusa da shagunan kwamfuta na yau da kullun tare da ɗakunan ajiya na yau da kullun da daidaitattun kwamfutoci, Labarin Apple ya zama kamar wahayi na gaske. Ta haka an yi nasarar shimfida hanyar jawo hankalin abokan ciniki.
Godiya ga shagunan nasa, Apple a ƙarshe ya sami cikakken iko akan tallace-tallace, gabatarwa da duk abin da ke da alaƙa da shi. Maimakon kantin sayar da kwamfuta, inda galibin geeks da geeks ke ziyarta, Labarin Apple ya yi kama da boutiques na alatu tare da ingantattun kayayyaki na siyarwa.
An wakilta Steve Jobs ta Apple Store na farko a 2001:
https://www.youtube.com/watch?v=xLTNfIaL5YI
Ayyuka sun yi aiki tare tare da Ron Johnson, tsohon mataimakin shugaban tallace-tallace a Target, don tsarawa da fahimtar sabbin shagunan. Sakamakon haɗin gwiwar shine ƙirar sararin samaniya don mafi kyawun ƙwarewar abokin ciniki. Misali, ra'ayin Apple Store ya hada da Genius Bar, wurin nunin samfur da kwamfutoci masu haɗin Intanet inda abokan ciniki zasu iya ciyar da lokaci mai yawa kamar yadda suke so.
"Apple Stores suna ba da sabuwar hanya mai ban mamaki don siyan kwamfuta," in ji Steve Jobs a cikin wata sanarwa da ya fitar a lokacin. "Maimakon sauraron magana game da megahertz da megabyte, abokan ciniki suna so su koyi kuma su fuskanci abubuwan da za su iya yi tare da kwamfuta, kamar yin fina-finai, kona CD ɗin kiɗa na sirri, ko aika hotuna na dijital a kan gidan yanar gizon sirri." Shagunan sayar da kayayyaki masu alamar Apple suna nuna alamar sauyi na juyin juya hali a yadda kasuwancin kwamfuta ya kamata ya kasance.
