Rufe talla

Har yanzu akwai sauran lokaci da yawa har zuwa Kirsimeti, amma a cikin ɓangaren tarihin mu na yau game da Apple, za mu tunatar da su kaɗan. A yau za mu yi magana ne game da ranar da Apple ya lashe Emmy don tallan tallansa mai suna Misunderstood, wanda ke faruwa daidai lokacin bukukuwan Kirsimeti. Ya faru ne a ranar 18 ga Agusta, 2014.

Kasuwancin "Ba a Fahimta" tallace-tallace, haɓaka iPhone 5s da harbinsa da damar bidiyo, ya sami lambar yabo ta Emmy Award don Fitaccen Kasuwancin Shekara a rabin na biyu na Agusta 2014. Taken da ya bayyana a tallan ya saba da iyaye da yara da yawa. A wurin ya nuna wani matashi mai taciturn wanda ba ya yin lokaci tare da iyalinsa a Kirsimeti saboda ya shagaltu da iPhone. Idan ba ku ga tallan da ba ku fahimta ba, ku tsallake jimla mai zuwa, wanda ke ƙunshe da ɓarna, kuma ku fara kallon tallan - yana da kyau kwarai da gaske. A ƙarshen tallan, ya bayyana cewa matashin tsakiya (anti) gwarzo ba a zahiri yana aiki kamar ɓarnatar jarabar iPhone ba. Yin amfani da iPhone da iMovie, ya yi fim ɗin gabaɗayan lokaci kuma a ƙarshe ya gyara bidiyon biki na iyali.

Wurin talla ya lashe zukatan masu kallo masu hankali, amma bai guje wa zargi ba. Misali, wasu sun yi tambayar dalilin da yasa jarumin ya harbe dukkan bidiyon a yanayin hoto, tare da fitowar montage a yanayin shimfidar wuri. Amma yawancin martanin ya kasance tabbatacce, duka daga masu kallo na yau da kullun da masu suka da masana. Dangane da bukukuwan Kirsimeti, Apple cikin dabara da hankali ya yanke shawarar ba da fifiko ga saƙo mai raɗaɗi da taɓarɓarewar tallace-tallace da sanyin gabatarwa na fasaha da ayyukan iPhone 5s. A lokaci guda kuma, an gabatar da halayen da aka ambata a cikin tallan yadda ya kamata, kuma kasancewar an yi amfani da iPhone 5s wajen daukar fim din Tangerine, wanda shi ma ya fito a bikin Fim na Sundance, shi ma ya shaida musu.

Apple, kamfanin samarwa Park Pictures da kamfanin talla TBWA Media Arts Lab ya lashe Emmy don "Ba a Fahimta ba." Kyautar ya zo ne yayin da Apple ya shiga cikin rikici tare da TBWA Media Arts Lab - wanda ya samar da tallace-tallacen Apple tun lokacin yakin "Think Daban" - a kan zargin TBWA na raguwar inganci. Tare da tabo, Apple ya doke masu fafatawa kamar General Electric, Budweiser da Nike.

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