Daga tarihin Apple: Yadda giant Californian ya fara haɓaka ƙimar gaske

Babu shakka babu shakka girman da nasarar Apple a cikin 'yan shekarun nan. Kamfanin Cupertino ya fara komawa shahara ne a karshen shekarun 2011, lokacin da wanda ya kafa shi Steve Jobs ya karbi ragamar mulki. A wannan bangare namu na komawa tarihi, za mu tuna shekarar XNUMX, lokacin da Apple ya zama kamfani mafi daraja a duniya.

Hakan ya faru ne a farkon rabin watan Agustan 2011. A lokacin, Apple ya yi nasarar tsallake katafaren kamfanin mai na ExxonMobil kuma ta haka ya lashe kambun kamfani mafi daraja a bainar jama'a a duniya. Wannan babban ci gaba ya kawo cikas mai ban mamaki da ya faru a Apple. Bayan 'yan shekarun da suka gabata, yana kama da kamfanin ba shakka zai bace a cikin rami na tarihi.

Kamar dai yadda yake da wuya a faɗi yadda ya bambanta zama mai son Apple a cikin 90s idan aka kwatanta da yau, haɓakar meteoric na Apple a cikin 2000s wani abu ne wanda ke da kyau sosai don gogewa-har ma a matsayin mai kallo. Komawar Steve Jobs zuwa kamfani ya zama ɗayan mafi kyawun motsi, sannan jerin yanke shawara kusan marasa aibu. Da farko ya zo iMac G90 a ƙarshen 3s, ƴan shekaru baya iMac G4, iPod, Apple Store, iPhone, iTunes, iPad, da ƙari mai yawa.

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Yayin da wannan ci gaba mai ban mamaki ya ci gaba, Apple a hankali amma tabbas ya fara hawan jadawalin kasuwar hannayen jari. A cikin Janairu 2006, ya mamaye Dell - kamfani wanda wanda ya kafa Apple ya taɓa cewa Apple zai rufe kuma ya mayar da kuɗi ga masu hannun jari. A watan Mayun 2010, Apple ya mamaye Microsoft a kasuwar jari, wanda ya zarce babbar fasahar da ta mamaye kusan shekaru goma da suka gabata.

Tun daga watan Agustan 2011, Apple ya kasance yana gabatowa ExxonMobil dangane da ƙimar kasuwa na ɗan lokaci. Bayan haka, Apple ya ba da rahoton ribar rikodi na kwata na baya. Ribar da kamfanin ya samu ya karu sosai. Apple ya yi alfahari da sayar da iPhones sama da dozin miliyan biyu, an sayar da iPads sama da miliyan tara, da haɓakar ribar da ta kai kashi 124%. Ribar da ExxonMobil ta samu, ya yi mummunan tasiri a sakamakon faduwar farashin mai. Al’amura biyu dai sun hade sun kai ga kara tura Apple a takaice, inda darajar kasuwar kamfanin ta kai dala biliyan 337 idan aka kwatanta da dala biliyan 334 na ExxonMobil. Shekaru bakwai bayan haka, Apple na iya da'awar wani muhimmin ci gaba - ya zama kamfani na farko na Amurka a bainar jama'a da darajar dala tiriliyan 1.