Amaya Toman Kowa ya san labarin yadda Steve Jobs ya ceci Apple daga kusan rugujewa a cikin rabin na biyu na shekaru casa'in. Tun da farko dai ayyuka sun shiga kamfanin ne a matsayin shugaban kamfanin na wucin gadi, kuma dawowar tasa ta hada da wasu abubuwa, sanarwar jama’a cewa kamfanin ya yi asarar dala miliyan 161 a duk shekara.
Labarin irin wannan asarar ya kasance mai fahimta ba (ba kawai) faranta wa masu saka hannun jari ba, amma a wancan lokacin, Apple ya fara sa ido ga lokuta mafi kyau. Ɗaya daga cikin albishir mai kyau shi ne cewa Ayyukan da suka dawo ba su da wani bangare a cikin wannan durkushewa. Wannan shi ne sakamakon yanke shawara marar kyau da magajin Ayuba ya yi a lokacin, Gil Amelio. A tsawon kwanaki 500 da ya yi yana shugabancin kamfanin Apple, kamfanin ya yi asarar dala biliyan 1,6, asarar da ta kusan kawar da duk wani kaso na ribar da Giant din Cupertino ya samu tun a kasafin kudi na shekarar 1991. Amelio ya bar mukaminsa a ranar 7 ga Yuli, kuma Jobs ya kasance a asali. ya kamata ya maye gurbinsa na ɗan lokaci har sai Apple ya sami maye gurbin da ya dace.
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Wani ɓangare na manyan kuɗaɗen Apple a lokacin ya haɗa da, a tsakanin wasu abubuwa, dala miliyan 75 da aka rubuta da suka shafi siyan lasisin Mac OS daga Ƙididdigar Wutar Lantarki — ƙarewar kwangilar da ta dace ta nuna ƙarshen gazawar zamanin Mac clones. Kwafi miliyan 1,2 na manhajar Mac OS 8 da aka sayar da su, sun kuma shaida cewa, a hankali Apple ya fara aiki sosai a wancan lokacin, duk da cewa sayar da manhajar kwamfuta kadai bai isa Apple ya koma matakin da ya dauka ba. zai zama riba, amma a fili ya wuce tsammanin lokacin. Nasarar Mac OS 8 kuma ya tabbatar da cewa Apple ya kasance mai ƙarfi da tallafi mai amfani duk da wahalhalu.
CFO na Apple a lokacin, Fred Anderson, ya tuna yadda kamfanin ya ci gaba da mai da hankali kan babban burinsa na komawa ga ci gaba mai dorewa. Domin shekara ta kasafin kuɗi na 1998, Apple ya kafa maƙasudai don ci gaba da rage farashi da haɓakar ƙima. A ƙarshe, 1998 ya zama juyi ga Apple. Kamfanin ya saki iMac G3, wanda cikin sauri ya zama abin nema kuma sanannen samfuri, wanda kuma ke da alhakin dawowar Apple ga riba a cikin kwata na gaba - daga wannan lokacin, Apple bai taɓa rage haɓakar sa ba.
A ranar 6 ga Janairu, 1998, Steve Jobs ya ba da mamaki ga masu halarta a San Francisco Macworld Expo ta hanyar sanar da cewa Apple ya sake samun riba. Komawa zuwa "lambobin baƙar fata" shine sakamakon raguwar tsadar farashin da Ayyuka suka qaddamar, rashin tausayin ƙarewar samarwa da siyar da samfuran da ba su yi nasara ba da sauran matakai masu mahimmanci. Fitowar ayyuka a MacWorld a lokacin ya hada da sanarwar nasara cewa Apple ya sanya ribar sama da dala miliyan 31 kan kudaden shiga na kusan dala biliyan 45 na kwata da ya kare a ranar 1,6 ga Disamba.
