Amaya Toman Tare da ƙaddamar da kantin sayar da kiɗa na iTunes, Apple ya kawo sauyi ga masana'antar kiɗa kuma gaba ɗaya ya canza yadda ake rarraba kiɗa ga masu sauraro. A zamanin "pre-iTunes", lokacin da kake son sauke nau'in dijital na waƙar da kuka fi so ko kundi daga Intanet, yawanci haramun ne siyan abun ciki ta hanyar doka - kawai ku tuna da shari'ar Napster a ƙarshen. 1990s. Haɓaka haɗin Intanet, tare da yawaitar faifan CD masu rikodi, ya ba mutane sabuwar hanya mai ban mamaki don ƙirƙira da rarraba kiɗa. Kuma Apple ya kasance yana da alhakin hakan.
Rip, Mix, Burn
Duk da haka, abokan ciniki na kamfanin apple ba su da lokaci mai sauƙi tare da konewa da farko. Ko da yake Apple ya sayar da sabon iMac G3 mai zafi a lokacin a matsayin "kwamfuta don Intanet," samfurin da aka sayar kafin 2001 ya rasa CD-RW drive. Steve Jobs da kansa daga baya ya gane wannan matakin a matsayin kuskure.
Lokacin da aka fitar da sabbin nau’ikan iMac a shekarar 2001, an gabatar da wani sabon kamfen na talla mai suna “Rip, Mix, Burn” ga jama’a, wanda ke nuni da yiwuwar kona CD naku akan sabbin kwamfutoci. Amma tabbas ba yana nufin cewa kamfanin apple ya yi niyya don tallafa wa "fashigin teku ba". Tallace-tallacen kuma sun ja hankalin zuwan iTunes 1.0, wanda ke ba da damar nan gaba don siyan kiɗan na doka akan Intanet da sarrafa shi akan Mac.
https://www.youtube.com/watch?v=4ECN4ZE9-Mo
A cikin shekara ta 2001, an haifi iPod na farko, wanda, duk da cewa ba shi ne na farko šaukuwa player a duniya, da sauri ya sami karbuwa a duk duniya, kuma tallace-tallacenta ya kasance, ba tare da ƙari ba, rikodin rikodin. Nasarar iPod da iTunes sun tilasta Steve Jobs yin tunani game da wasu hanyoyin da za a sauƙaƙe sayar da kiɗa akan layi. Apple ya riga ya yi bikin nasara tare da gidan yanar gizon sa da aka sadaukar don masu tallata fina-finai, kuma kantin sayar da kan layi na Apple ya sami farin jini.
Hadari ko riba?
Tabbatar da masu amfani cewa yana da kyau don siyan kiɗa akan layi tare da tallace-tallace masu kyau ba babbar matsala ba ce ga Apple. Ya kasance mafi muni don tabbatar da manyan alamun kiɗan cewa motsa abun ciki zuwa Intanet ba zai zama asara a gare su ba kuma yana da ma'ana mai yawa. A lokacin, wasu daga cikin kamfanonin buga littattafai sun kasa sayar da kiɗan a cikin tsarin MP3, kuma gudanarwarsu ba ta yarda cewa dandalin iTunes zai iya canza wani abu don mafi kyau ba. Amma ga Apple, wannan gaskiyar ta kasance ƙalubale mai ban sha'awa fiye da matsalar da ba za a iya shawo kanta ba.
Gidan hoton hoto
An fara bikin buɗe kantin sayar da kiɗa na iTunes a ranar 28 ga Afrilu, 2003. Shagon kiɗan kan layi ya ba wa masu amfani da waƙa fiye da 200 a lokacin ƙaddamar da shi, yawancin waɗanda za a iya siyan su akan cents 99. A cikin watanni shida masu zuwa, adadin waƙoƙin da ke cikin kantin sayar da kiɗa na iTunes ya ninka sau biyu, a ranar 2003 ga Disamba, 25, kantin sayar da kiɗan kan layi na Apple ya yi bikin saukar da miliyan 100. A watan Yuli na shekara ta gaba, adadin waƙoƙin da aka sauke ya kai miliyan XNUMX, a halin yanzu akwai dubban biliyoyin da aka sauke.
https://www.youtube.com/watch?v=9VOEl7vz7n8
A halin yanzu, kantin sayar da kiɗa na iTunes ya mamaye Apple Music, kuma kamfanin Apple yana saurin kama abubuwan da ke gudana. Amma ƙaddamar da kantin sayar da kiɗa na iTunes ba ya rasa mahimmancinsa - babban misali ne na ƙarfin hali na Apple da ikonsa ba kawai don daidaitawa da sababbin abubuwan ba, amma har ma don ƙayyade waɗannan yanayin zuwa wani matsayi. Ga Apple, ƙaura zuwa masana'antar kiɗa yana nufin sababbin tushe da damar samun kuɗi. Fadada waƙar Apple a halin yanzu yana tabbatar da cewa kamfanin baya son zama a wuri ɗaya kuma baya tsoron ƙirƙirar abubuwan da ke cikin kafofin watsa labarai.
