Daga tarihin Apple: iTunes ya zama na biyu mafi girma a sayar da kiɗa

A zamanin yau, yawancin mu muna sauraron kiɗa ta hanyar sabis na yawo daban-daban. Sauraron kiɗa daga kafofin watsa labarai na zahiri na al'ada yana zama ƙasa da ƙasa, kuma a kan tafiya, a mafi yawan lokuta, mun gamsu da saurare ta wayoyin hannu, allunan ko kwamfutoci. Amma da dadewa masana'antar waka ta mamaye masana'antar kida ta zahiri, kuma yana da matukar wahala a yi tunanin hakan zai iya kasancewa sabanin haka.

A cikin shirinmu na yau na jerin “tarihin” na yau da kullun, za mu waiwaya baya a lokacin da kantin sayar da kiɗa na iTunes ya zama dillalan kiɗa na biyu mai ban mamaki a Amurka ƙasa da shekaru biyar da ƙaddamar da shi. Sarkar Walmart ce ta mamaye layin gaba. A cikin ɗan gajeren lokacin, an sayar da waƙoƙi sama da biliyan 4 akan Shagon Waƙoƙin iTunes ga abokan ciniki sama da miliyan 50. Saurin tashi zuwa manyan mukamai ya kasance babbar nasara ga Apple a lokacin, kuma a lokaci guda ya ba da sanarwar sauyin juyin juya hali na yadda ake rarraba kiɗa.

"Muna so mu gode wa masoyan kiɗa fiye da miliyan 50 waɗanda suka taimaka wa Shagon iTunes ya kai ga wannan gagarumin ci gaba." Eddy Cue, sannan mataimakin shugaban kamfanin iTunes na Apple, ya fada a cikin wata sanarwar manema labarai mai alaka. "Muna ci gaba da ƙara manyan sabbin abubuwa, kamar iTunes Movie Rentals, don ba abokan cinikinmu ƙarin dalilan son iTunes," in ji shi. Shagon kiɗa na iTunes ya yi muhawara a ranar 28 ga Afrilu, 2003. A lokacin ƙaddamar da sabis ɗin, zazzage kiɗan dijital ya yi daidai da sata-ayyukan satar fasaha kamar Napster suna jagorantar cinikin zazzagewa ba bisa ƙa'ida ba kuma suna barazana ga makomar masana'antar kiɗa. Amma iTunes ya haɗu da yuwuwar saukar da kiɗan da sauri da sauri daga Intanet tare da biyan kuɗi na doka don abun ciki, kuma nasarar da ta dace ba ta ɗauki lokaci mai tsawo ba.

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Ko da yake iTunes har yanzu ya kasance ɗan wani waje, saurin nasarar da ya samu ya tabbatar da shugabannin masana'antar kiɗa. Tare da na'urar kiɗan iPod na juyin juya hali, kantin sayar da kan layi na Apple wanda ya kasance sanannen ya tabbatar da cewa akwai sabuwar hanyar sayar da kiɗan da ta dace da shekarun dijital. Bayanan, wanda ya sanya Apple na biyu a bayan Walmart, ya fito ne daga binciken MusicWatch na kamfanin bincike na kasuwa The NPD Group. Tun da yawancin tallace-tallacen iTunes an yi su ne da waƙoƙi ɗaya, ba kundi ba, kamfanin ya ƙididdige bayanan ta hanyar kirga CD ɗin a matsayin waƙa guda 12. A wasu kalmomi - samfurin iTunes ya ma shafi yadda masana'antar kiɗa ke ƙididdige tallace-tallace na kiɗa, yana mai da hankali ga waƙoƙi maimakon kundin.

Yunƙurin da Apple ya yi a kan gaba a tsakanin masu sayar da kiɗa, a gefe guda, ba wani cikakken abin mamaki ba ne ga wasu. Kusan daga rana ɗaya, ya bayyana sarai cewa iTunes zai zama babba. A ranar 15 ga Disamba, 2003, Apple ya yi bikin saukarsa na miliyan 25. A watan Yuli na shekara mai zuwa, Apple ya sayar da waƙar miliyan 100. A cikin kwata na uku na 2005, Apple ya zama ɗaya daga cikin manyan masu sayar da kiɗan guda goma a Amurka. Duk da haka yana bayan Walmart, Best Buy, Circuit City da kuma abokan aikin fasaha na Amazon, iTunes ƙarshe ya zama ɗayan mafi yawan masu siyar da kiɗa a duk duniya.