Rufe talla

"Za a gina ƙarni na gaba na software mai ban sha'awa akan Macintosh, ba PC IBM ba". Za ku iya dangana wa annan kalmomi masu kwarin gwiwa ga Steve Jobs? Haƙiƙa abokin hamayyar Microsoft Bill Gates ne ya furta su, kuma sanarwar, wacce ke da cece-kuce a lokacin, ta sami hanyar zuwa shafin farko na mujallar BusinessWeek.

A shekarar 1984 ne Gates ya fadi wadannan kalmomi. Wata kasida da ta fito a mujallar BusinessWeek a wancan lokacin ta bayyana, daidai da al’amuran da suka faru a lokacin, yadda Apple ke shirye shiryen kawar da IBM, wanda a lokacin ya mallaki kasuwar kwamfuta karara. A wannan lokacin, lokaci mai ban sha'awa ya fara ga Apple. A watan Agusta 1981, IBM ya fito da IBM Personal Computer. IBM ya yi nasarar gina suna a matsayin kato a cikin kasuwar sarrafa kwamfuta.

Bayan 'yan shekaru bayan fitowar IBM Personal Computer, duk da haka, Apple ya fara yin suna tare da Macintosh na farko. Kwamfuta ta sadu da amsa mai kyau daga masana, kuma tallace-tallace na farko ya kasance mai kyau sosai. Babban ɓangaren aikin kuma an yi shi ta hanyar tallace-tallacen asiri na yanzu "1984", wanda Ridley Scott ya jagoranta da watsa shirye-shirye a lokacin Super Bowl. "Big Brother" a cikin Orwellian tabo ya kamata ya wakilci abokin hamayyar kamfanin IBM.

Abin takaici, farawa mai ban sha'awa bai ba da tabbacin nasara ga Apple da Macintosh ba. A hankali tallace-tallace na Macintosh ya fara raguwa, har ma kwamfutar Apple III ba ta yi nasara sosai ba, kuma yanke shawarar fara mai da hankali kan abokan cinikin kasuwanci a hankali ya girma a cikin kamfanin. A karkashin jagorancin Shugaban Kamfanin Apple na lokacin John Sculley, an kirkiro wani kamfen na talla mai suna "Test Drive a Macintosh" don karfafa kwastomomi na yau da kullun don baiwa sabuwar kwamfutar Apple mai juyi kokarin gwadawa.

Yayin da IBM ya kasance abokin takarar Apple a 1984, Microsoft ya kasance mai haɓaka software na Mac - watau abokin tarayya. Bayan Steve Jobs ya bar Apple, Shugaban Kamfanin Apple na lokacin John Sculley ya kulla yarjejeniya da Gates wanda ya ba Microsoft damar amfani da abubuwan da ke cikin tsarin Mac a cikin babbar manhajar Windows "a duniya baki daya, kyauta, kuma har abada." Ba da daɗewa ba al'amura suka ɗauki wani salo na daban. Microsoft da Apple sun zama abokan hamayya, yayin da dangantakar da ke tsakanin Apple da IBM sannu a hankali ta ɓace, kuma a cikin 1991 - shekaru goma bayan fitowar IBM Personal Computer - kamfanonin biyu har ma sun shiga haɗin gwiwa.

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Source: Cult of Mac

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