Amaya Toman IPhones ba koyaushe suke zama alamar nasarar Apple 200% ba. Kamfanin Apple ya kuma fuskanci rikicin PR a fagen sayar da wayoyin hannu. Matsalar ita ce Apple ya yanke shawarar rage farashin iPhone na farko da cikakken $XNUMX watanni biyu bayan ƙaddamar da shi. Hakan ya haifar da bacin rai musamman a tsakanin kwastomomin da ke cikin wadanda suka fara sayen wayar. Ko da ga wannan matsala mai tsanani da rashin bege, Steve Jobs ya sami mafita.
Daga nan ne ayyuka suka yanke shawarar mayar da martani ga rikicin da ya haifar tare da nuna karimcin da ya baiwa masu zanga-zangar sabbin wayoyin iPhones dala dari. Ana iya amfani da wannan don siyan kowane samfur daga Shagon Apple. "KunaAbokan cinikinmu na farko sun amince da mu, kuma muna buƙatar kiyaye wannan amana tare da ayyukanmu yanzu. " Ayyuka sun rubuta a cikin wata sanarwa.
Rangwamen dalar Amurka 4 na daya daga cikin sauye-sauye biyu da Apple ya yi jim kadan bayan fara siyar da wayar iPhone. A farkon watan Satumba, ya ajiye nau'in "marasa-ƙara" na wayarsa mai ƙarfin 599GB kuma, tare da ita, ya rage farashin 399GB daga $ XNUMX zuwa $ XNUMX. Da wannan yunƙurin, Apple ya so ya mayar da martani ga wasu muryoyi masu mahimmanci waɗanda suka ɗauki batun tsadar farashin da kamfanin ya sayar - Steve Ballmer na Microsoft na cikin masu suka.
Koyaya, Apple bai ci nasara ba tare da rangwame kwatsam kuma mai mahimmanci. Abokan ciniki waɗanda suka sanya shi zama ɗaya daga cikin na farko don samun iPhone ɗin su sun ji yaudara da takaici. A matsayin wani ɓangare na juriya da ta taso bayan iPhones ya zama mai rahusa, an ƙirƙiri wani bidiyo na parody, alal misali. Wani rahoto na New York Times daga Satumba 2007, 200, ya sake ba da labari game da abokin ciniki wanda zai yi t-shirt wanda ya karanta, "Na kasance mai gwada beta na iPhone na Apple akan $XNUMX."
Duk da haka, ba kowa ba ne ya sami rauni ta hanyar rage farashin da ba zato ba tsammani. Abokan cinikin da suka sayi wayoyinsu na Apple a cikin makonni biyu kafin a gabatar da rangwamen suna da damar dawo da cikakken kudade. Ya kasance mafi muni ga waɗanda suka sayi iPhone kafin wannan lokacin kariya. Tunanin Ayyuka a cikin nau'in "zafi" na dala ɗari da mamaki ya tashi, kuma an dawo da martabar Apple bayan ɗan lokaci.
IPhone ya samu nasarar ci gaba da shahararsa duk da yawan abin kunya. Alal misali, za mu iya bazuwar suna "antennagate" hade da matalauta liyafar sigina a kan iPhone 4. Duk da cewa matsalar ba ta da wani girma, shi ne har yanzu magana game da yau. A game da iPhone 4S, wasu abokan ciniki sun koka game da launin rawaya na nuni. Lokacin da Apple ya fito da sabon ƙira don iPhone XNUMXs, wasu samfuran Plus suna lanƙwasa. Akwai wata matsala mai alaƙa da sittin: Cutar Taɓa. Wannan wani lahani ne inda mashaya ya bayyana a saman iPhones, kuma wani lokacin nuni ya daina amsawa gaba ɗaya.
Source: Cult of Mac
