Amaya Toman Shekarar ta 1997 ce, kuma shugaban kamfanin Apple na wancan lokacin, Steve Jobs, ya gabatar da sabon taken kamfanin na apple, wanda ke karanta "Think Different", a taron baje kolin na Macworld. Daga cikin wasu abubuwa, Apple yana so ya gaya wa duniya cewa zamanin duhu na shekarun da ba su yi nasara ba ya ƙare kuma kamfanin Cupertino a shirye ya ke ya kai ga kyakkyawar makoma. Menene farkon sabon matakin Apple yayi kama? Kuma wace rawa talla da talla suka taka a nan?
Lokacin dawowa
Shekarar 1997 da gabatarwar hukuma na sabon taken kamfanin ya sanar da farkon ɗayan mafi kyawun kamfen ɗin tallan Apple tun lokacin nasarar "1984" tabo. "Think Daban-daban" ta hanyoyi da yawa alama ce ta ban mamaki na dawowar Apple zuwa hasken kasuwar fasaha. Amma kuma ya zama alamar sauye-sauye da yawa. Tabo "Think Daban-daban" ita ce tallace-tallace na farko na Apple, a cikin ƙirƙirar abin da TBWA Chiat/Day ya shiga bayan fiye da shekaru goma. A shekarar 1985 ne dai kamfanin Apple ya raba hanya da shi bayan gazawar kasuwancin "Lemmings", inda ya maye gurbinsa da wata hukumar kishiya ta BBDO. Amma komai ya canza tare da komawar Ayyuka ga shugaban kamfanin.
https://www.youtube.com/watch?v=cFEarBzelBs
Taken "Tunani Daban-daban" ita kanta aikin Craig Tanimoto, marubucin hukumar TBWA Chiat/Ray. Asali, duk da haka, Tanimoto wasa tare da ra'ayin waƙar game da kwamfyuta a cikin salon Dr. Seuss. Waƙar ba ta kama ba, amma Tanimoto yana son kalmomi guda biyu a ciki: "Ka yi tunani daban". Kodayake haɗin kalmar da aka bayar ba cikakke ba ne a nahawu, Tanimoto ya fito fili. Tanimoto ya ce "Ya sanya zuciyata ta yi tsalle saboda babu wanda ya bayyana wannan ra'ayin ga Apple da gaske." "Na kalli hoton Thomas Edison kuma na yi tunanin 'Tunani daban-daban.' Sannan na yi wani dan karamin zane na Edison, na rubuta wadancan kalmomi kusa da shi kuma na zana karamar tambarin Apple,” in ji shi. Rubutun "A nan ga masu hauka", wanda ke sauti a cikin tunani daban-daban, wasu marubutan kwafin - Rob Siltanen da Ken Segall ne suka rubuta, wanda ya zama sananne a cikin wasu a matsayin "mutumin da ya kira iMac".
An amince da masu sauraro
Kodayake yakin bai shirya ba a lokacin Macworld Expo, Ayyuka sun yanke shawarar gwada kalmomin sa akan masu sauraro a can. Ta haka ne ya kafa harsashin wata tallar almara wadda har yau ake magana akai. "Ina so in ce kadan game da Apple, game da alamar da kuma abin da wannan alamar ke nufi ga yawancin mu. Ka sani, ina tsammanin koyaushe dole ne ku zama ɗan bambanci don siyan kwamfutar Apple. Lokacin da muka fito da Apple II, muna buƙatar fara tunanin kwamfuta daban. Kwamfuta wani abu ne da kuke iya gani a fina-finai inda sukan dauki manyan dakuna. Ba wani abu bane da zaku iya samu akan teburin ku. Dole ne ku yi tunani daban saboda babu ko wata software da za a fara da ita. Lokacin da kwamfuta ta farko ta zo makaranta inda babu kwamfuta a da, dole ne ka yi tunani daban. Dole ne ku yi tunani daban lokacin da kuka sayi Mac ɗin ku na farko. Kwamfuta ce ta daban, tana aiki ta wata hanya dabam, tana buƙatar wani ɓangaren kwakwalwar ku gaba ɗaya don yin aiki. Kuma ya buɗe wa mutane da yawa waɗanda suke tunani daban ga duniyar kwamfutoci… Kuma ina tsammanin har yanzu kuna da tunani daban don siyan kwamfutar Apple. ”
Kamfen na "Think Daban" na Apple ya ƙare a cikin 2002 tare da isowar iMac G4. Amma an ji tasirin babban taken sa - ruhun yakin ya rayu, kama da tabo na 1984, an san cewa Shugaba na Apple na yanzu, Tim Cook, har yanzu yana riƙe da rikodi da yawa na kasuwancin "Tunani daban-daban". ofishinsa.
Source: Cult of Mac
