Daga Tarihin Apple: Gangamin 1984

Apple a zahiri ya kasance yana iya yin alfahari da keɓaɓɓen kamfen ɗin talla na nasara. Baya ga Tunani daban-daban, shahararrun sun haɗa da yaƙin neman zaɓe mai suna "1984", wanda kamfanin ya haɓaka Macintosh na farko a lokacin Super Bowl a tsakiyar shekarun XNUMX.

An tura yakin neman zaben ne a daidai lokacin da Apple ya yi nisa da sarrafa kasuwar kwamfuta - IBM ya fi rinjaye a wannan yanki. Shahararriyar shirin Orwellian an ƙirƙira shi ne a cikin taron bita na kamfanin talla na California Chiat / Day, darektan zane-zane shine Brent Thomas kuma darektan kere kere shine Lee Clow. Ridley Scott ne ya jagoranci shirin da kansa, wanda a lokacin yana da alaƙa da fim ɗin dystopian sci-fi Blade Runner. Babban hali - wata mace sanye da jajayen wando da kuma farar tanki mai saman tanki wanda ke gangarowa ta hanyar wani dakin duhu mai duhu kuma ta fasa allo tare da halin magana tare da jefa guduma - 'yar wasan Burtaniya, 'yar wasan kwaikwayo da samfurin Anya Major ne ke buga wasan. Halin "Big Brother" David Graham ya buga shi akan allon, kuma Edward Grover ya kula da labarin kasuwancin. Baya ga Anya Major da aka ambata, ƙwararrun fata na London da ba a san sunansu ba kuma sun taka rawa a cikin tallan, waɗanda ke nuna masu sauraro suna sauraron "minti biyu na ƙiyayya".

"Apple Computer za ta gabatar da Macintosh a ranar 24 ga Janairu. Kuma za ku gano dalilin da ya sa 1984 ba zai zama 1984 ba," sauti a cikin talla tare da bayyananniyar magana ga littafin al'ada na George Orwell. Kamar yadda aka saba, an sami sabani a cikin kamfanin game da wannan tallan. Yayin da Steve Jobs ya yi sha’awar kamfen har ma ya bayar da biyan kudin isar sa, hukumar gudanarwar kamfanin na da ra’ayi na daban, kuma tallan kusan ba ta taba ganin hasken rana ba. Bayan haka, an watsa wurin a lokacin Super Bowl ba mai arha ba, kuma ya haifar da tashin hankali.

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Tabbas ba zai yiwu a ce kamfen din bai yi tasiri ba. Bayan watsa shirye-shiryensa, an sayar da Macintoshes miliyan 3,5 mai mutuntawa, wanda ya zarce tsammanin tsammanin Apple da kansa. Bugu da kari, tallace-tallacen Orwellian ya sami lambobin yabo da yawa wadanda suka kirkira su, gami da lambar yabo ta Clio, lambar yabo a bikin fina-finai na Cannes, kuma a cikin 2007, tallace-tallace na "1984" ya kasance mafi kyawun kasuwanci a tarihin shekaru arba'in na Super. Kwano