Amaya Toman Apple sau da yawa yana tallata kwamfutocinsa ta hanya mai ban sha'awa, wacce ba za a iya mantawa da ita a cikin wayewar jama'a ba kuma galibi cikin tarihin masana'antar talla. Daga cikin fitattun kamfen din har da wanda ake kira Get a Mac, wanda za a tuna da takaitaccen tarihinsa da karshensa a makalarmu ta yau.
Zai iya zama sha'awar ku
Apple ya yanke shawarar kawo karshen kamfen ɗin tallan da aka ambata a hankali a hankali. Yaƙin neman zaɓe ya gudana daga 2006 kuma ya ƙunshi jerin bidiyo da ke nuna ƴan wasan kwaikwayo Justin Long a matsayin matashi, sabo da Mac mai kyawawa da John Hodgman a matsayin PC mara aiki mara kyau da sluggish. Tare da Kamfen ɗin Tunani daban-daban da kasuwancin iPod tare da shahararrun silhouettes, Get Mac ya sauka a tarihin Apple a matsayin ɗayan mafi bambanta. Apple ya kaddamar da shi a daidai lokacin da ya canza zuwa na'urorin sarrafa Intel don kwamfutocinsa. A wancan lokacin, Steve Jobs ya so ya fara kamfen ɗin talla wanda zai dogara ne akan gabatar da bambance-bambancen da ke tsakanin Mac da PC, ko kuma akan fayyace fa'idar kwamfutocin Apple akan na'urori masu fafatawa. Hukumar TBWA Media Arts Lab ta shiga cikin kamfen na Get a Mac, wanda da farko ya sa ya zama babbar matsala don fahimtar duka aikin ta hanyar da ta dace.
Eric Grunbaum, wanda a lokacin ya yi aiki a matsayin babban darektan kirkire-kirkire a hukumar da aka ambata, ya tuna yadda komai ya fara faruwa ta hanyar da ta dace kawai bayan kusan watanni shida na hatsaniya. "Na yi hawan igiyar ruwa tare da darektan kirkire-kirkire Scott Trattner a wani wuri a Malibu, kuma muna tattaunawa kan takaicinmu na rashin samun wata shawara." ya bayyana akan uwar garken yakin neman zabe. "Muna buƙatar sanya Mac da PC a cikin sarari mara kyau kuma mu ce, 'Wannan Mac ne. Yana da kyau a A, B da C. Kuma wannan shi ne PC, yana da kyau a D, E da F ''.
Gidan hoton hoto
Daga lokacin da aka faɗi wannan ra'ayin, mataki ne kawai ga ra'ayin cewa duka PC da Mac za a iya haɗa su a zahiri kuma a maye gurbinsu da ƴan wasan kwaikwayo masu rai, kuma wasu ra'ayoyin sun fara bayyana a zahiri da kansu. Yaƙin neman talla na Get a Mac ya gudana a Amurka tsawon shekaru da yawa kuma ya bayyana a yawancin tashoshin talabijin a can. Apple ya faɗaɗa shi zuwa wasu yankuna kuma, yana ɗaukar wasu 'yan wasan kwaikwayo a cikin tallace-tallacen da aka yi niyya a wajen Amurka - alal misali, David Mitchell da Robert Webb sun bayyana a cikin sigar Burtaniya. Phil Morrison ne ya jagoranci duk tallace-tallacen Amurka sittin da shida. Talla ta ƙarshe daga Kamfen Samun Mac da aka watsa a cikin Oktoba 2009, tare da ci gaba da talla akan gidan yanar gizon Apple na ɗan lokaci. A ranar 21 ga Mayu, 2010, an maye gurbin sigar yanar gizo na Kamfen Samun Mac a ƙarshe da shafin Kuna son Mac.
