Amaya Toman Mako guda kafin fara halarta na Super Bowl, fitaccen kasuwancin Apple wanda aka fi sani da "1984" ya fara wasan kwaikwayo a yau. Tallace-tallacen juyin juya hali, da ke haɓaka kwamfuta na sirri na juyin juya hali, da gaske ya sami babban matsayi a cikin gidajen wasan kwaikwayo.
Juyin juya hali a cinemas
A bayyane yake ga shugabannin Apple Computer cewa Macintosh ɗin su ya cancanci haɓaka na musamman na gaske. Kafin tallace-tallace na "1984" har ma da aka watsa a matsayin wani ɓangare na Super Bowl, sun biya shi don yin aiki na tsawon watanni a kamfanin rarraba fim ScreenVision. Kasuwancin na minti daya ya gamu da amsa mai ban mamaki daga masu sauraro.
An fara nuna wurin a ranar 31 ga Disamba, 1983 da ƙarfe ɗaya na safe a cikin Twin Falls, Idaho - kawai ya isa har yanzu ana zaɓe shi don tallan shekara. Tare da wasan kwaikwayo, gaggawa da "fim", ya sha bamban da tallace-tallace na baya don samfuran apple.
Tallan ya yi magana a sarari ga littafin George Orwell na "1984". Hotunan buɗewar an saita su cikin launuka masu duhu kuma sun nuna taron jama'a suna tafiya ta wani dogon rami zuwa wani gidan wasan kwaikwayo mai duhu. Ya bambanta da rigar, tufafi masu duhu na haruffa shine kayan wasan motsa jiki na ja da fari na wata budurwa mai guduma, suna gudu tare da 'yan sanda a kan diddige ta, ƙasa da hanyar gidan wasan kwaikwayo na fim din zuwa babban allo tare da "Big Brother" . Wata guduma da aka jefa ta farfasa zane kuma rubutu ya bayyana akan allon, yana yin alƙawarin sabuwar kwamfutar Macintosh na Apple mai juyi. Allon zai yi duhu kuma alamar Apple bakan gizo zai bayyana.
Darakta Ridley Scott, wanda Blade Runner ya ga hasken rana shekara daya da rabi kafin wurin kamfanin apple, furodusa Richard O'Neill ne ya dauki hayarsa. Jaridar New York Times ta ruwaito a lokacin cewa tallan ya kai $370, marubucin allo Ted Friedman ya bayyana a cikin 2005 cewa kasafin kudin wurin ya kasance $ 900 mai ban mamaki a lokacin. Ana biyan ‘yan wasan da suka fito a tallan ne kudin kowace rana dala 25.
Hukumar California Chiat/Day ce ta kirkiro tallan, mawallafin marubuci Steven Hayden, daraktan fasaha Brent Tomas da darektan kirkire-kirkire Lee Clow sun shiga cikin kirkirar sa. Tallan ya dogara ne akan kamfen ɗin 'Big Brother' wanda ba a taɓa gani ba: "Akwai manyan kwamfutoci da ke kutsawa cikin manyan kamfanoni da gwamnati waɗanda suka san komai tun daga motel ɗin da kuka kwana zuwa nawa kuke da su a banki. A Apple, muna ƙoƙarin daidaita wannan ta hanyar baiwa mutane ikon sarrafa kwamfuta wanda har yanzu an keɓance shi don kamfanoni kawai. "
Dimokaradiyya fasaha
Ridley Scott ne ya jagoranci wurin 1984, wanda ke da fina-finai irin su Alien da Blade Runner don yabo. 'Yar wasan Burtaniya Anya Major ce ta nuna dan tseren, "Big Brother" David Graham ne ya buga shi, Edward Grover ne ya buga muryarsa. Ridley Scott ya jefa gashin fata na gida a cikin matsayin mutanen da ba a san su ba a cikin riguna masu duhu.
Mawallafin marubuci Steve Hayden, wanda ya yi aiki a kan tallan, ya ba da tabbaci shekaru da yawa bayan tallan ya nuna yadda shirye-shiryensa suka rikice: "Manufar ita ce ƙoƙarin kawar da tsoron fasahar da mutane ke da shi a lokacin da mallakar kwamfuta ya kasance mai ma'ana kamar mallakar makami mai linzami. tare da lebur jirgin hanya. Mun so mu mayar da fasahar dimokuradiyya, don gaya wa mutane cewa a zahiri ikon yana hannunsu."
Abin da zai yi kama da babban fare kan rashin tabbas a farkon ya yi daidai. Tallan ya haifar da tashin hankali a zamaninsa kuma har yanzu ana kiransa a yau a matsayin wurin hutawa da juyin juya hali - ba tare da la'akari da irin tasirin da ya yi a kan tallace-tallace na Macintosh ba. Apple ya fara samun buzz mai yawa - kuma hakan yana da mahimmanci. A cikin ɗan gajeren lokaci mai ban sha'awa, adadi mai yawa na mutane sun fahimci wanzuwa da kuma iyawar kwamfutoci na sirri. Tallan har ma ya sami ci gaba bayan shekara guda, wanda ake kira "Lemmings".
Haɓaka don Super Bowl
Steve Jobs da John Sculley sun yi matukar farin ciki da sakamakon da aka samu, inda suka yanke shawarar biyan na tsawon minti daya da rabi a lokacin wasan Super Bowl, shirin talabijin da aka fi kallo a Amurka duk shekara. Amma ba kowa ne ya raba sha'awar sa ba. Lokacin da aka nuna tabo ga kwamitin gudanarwa na Apple a cikin Disamba 1983, Ayyuka da Sculley sun yi mamakin rashin yadda suka yi. Sculley ma ya ruɗe har ya so ya ba hukumar shawara cewa ya sayar da nau'ikan wurin guda biyu. Amma Steve Jobs ya buga tallan ga Steve Wozniak, wanda ya yi farin ciki sosai.
Tallan daga ƙarshe ya fito yayin SuperBowl yayin wasan tsakanin Redskins da Riders. A wannan lokacin, masu kallo miliyan 96 sun ga wurin, amma isarsa bai ƙare a nan ba. Aƙalla kowane babban tashar talabijin da tashoshin gida kusan hamsin sun ambaci tallan akai-akai. Tabo "1984" ya zama labari, wanda yake da wuya a maimaita akan sikelin guda.
