Daga tarihin Apple: Tashi na PR guru Katie Cotton

Ga manyan kamfanoni kamar Apple, magana da jama'a da sadarwa ɗaya ne daga cikin manyan batutuwa. A Cupertino, Katie Cotton ya kasance mai kula da wannan yanki har zuwa 2014, wanda aka kwatanta da "PR guru na kamfanin". Ta yi aiki a wannan matsayi na tsawon shekaru goma sha takwas, amma a farkon Mayu 2014 ta yi bankwana da Apple. Katie Cotton ya yi aiki tare da Steve Jobs, kuma ko da yake ta bar kamfanin ne kawai bayan 'yan shekaru bayan mutuwarsa, tafiyarta ta kasance daya daga cikin alamomin ƙarshen zamanin Ayyuka.

Kodayake sunan Katie Cotton na iya zama ba yana nufin wani abu ga mutane da yawa ba, haɗin gwiwarta da Ayyuka yana da mahimmanci kamar haɗin gwiwa tare da Jon Ive, Tim Cook ko wasu sanannun sanannun mutane na Apple. Matsayin Katie Cotton ya taka muhimmiyar rawa a yadda Apple ya gabatar da kansa ga kafofin watsa labarai da jama'a, da kuma yadda duniya ta fahimci kamfanin Cupertino.

Kafin ta shiga Apple, Katie Cotton ta yi aiki a wata hukumar PR mai suna KillerApp Communications, har ma ta kasance tana da alaƙa da Ayyuka ta wata hanya - kamfanin da ta yi aiki a lokacin yana kula da wani bangare na harkokin NeXT's PR. Lokacin da Steve Jobs ya koma Apple a cikin rabin na biyu na nineties, Katie Cotton ta yi amfani da lambobinta a lokacin kuma ta fara neman matsayi a Cupertino. Apple koyaushe yana kusantar PR ɗin sa ɗan bambanta fiye da sauran kamfanoni, kuma aikin Katie Cotton a nan ya kasance marar al'ada ta hanyoyi da yawa. Hakanan yana da mahimmanci ga matsayinta cewa ta yarda da Ayyuka a yawancin halaye.

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Daga cikin wasu abubuwa, Katie Cotton sanannen ya ce "Ba ta zo nan don yin abota da manema labaru ba, amma don haskakawa da sayar da kayayyakin Apple" sannan ta kuma yi fice a cikin hankalin 'yan jarida da dama da halayenta na kariya ga ayyukan yi a daidai lokacin da duniya ke fama da matsalar rashin lafiyarsa. Lokacin da ta yanke shawarar yin ritaya bayan shekaru goma sha takwas a Apple, kakakin kamfanin Steve Dowling ya ce: "Katie ta ba da cikakken komai ga kamfanin tsawon shekaru goma sha takwas. Yanzu tana son ta ƙara zama tare da 'ya'yanta. Za mu yi kewarsa da gaske.” Ficewarta daga kamfanin mutane da yawa suna la'akari da zama farkon sabon - "mai kirki da ladabi" - zamanin Apple's PR.