Amaya Toman Akwai 'yan kaɗan daga cikin magoya bayan Apple waɗanda ba su sani ba game da Kamfen Talla na Mac. Ya kasance jerin tallace-tallace na ban dariya da ban dariya, suna jaddada fa'idodin Mac akan Windows PC na yau da kullun. Yaƙin neman zaɓe ya shahara sosai, amma Apple ya ƙare a hankali a cikin Mayu 2010.
An fara kamfen na "Get a Mac" a shekara ta 2006, a daidai lokacin da kamfanin ya canza zuwa na'urorin sarrafa Intel don kwamfutocinsa. Steve Jobs ya so ya ƙaddamar a cikin duniya jerin tallace-tallace da za su nuna yadda ya kamata bambance-bambance tsakanin sababbin Macs da kwamfutoci na yau da kullum - bidiyon da za a doke gasar da kyau. Ya fito da ɗan wasan kwaikwayo Justin Long a matsayin matashi mai sanyin Mac, yayin da ɗan wasan barkwanci John Hodgman ya nuna tsohuwar PC ɗin da ba ta da kyau. Tallace-tallacen daga jerin “Sami Mac”, kamar kamfen na “Think Daban-daban” ko “Silhoutte”, sun zama abin tunawa da wuraren tuffa.
Gidan hoton hoto
Ƙirƙirar ƙirƙira daga hukumar TBWA Media Arts Lab ce ta ɗauki nauyin tallan, kuma aikin ya ba da rahoton ba su aiki mai yawa - amma sakamakon ya cancanci hakan. Babban Daraktan Ƙirƙirar Ƙirƙirar Eric Grunbaum ya bayyana yadda aka ƙirƙiri tallan akan gidan yanar gizon Kamfen:
"Bayan watanni shida na yin aikin, na yi hawan igiyar ruwa a wani wuri a Malibu tare da daraktan kirkire-kirkire Scott Trattner kuma mun yi magana game da takaicin ƙoƙarin fito da ra'ayin da ya dace. Na ce masa, 'Ka sani, kamar ya kamata mu manne a kan cikakken tushe. Muna bukatar mu zauna a Mac da PC gefe da gefe mu ce: Wannan Mac ne. Yana da kyau A, B, da C kuma wannan PC ne, kuma yana da kyau D, E, da F.' Na tuna ina cewa, 'Idan muka ko ta yaya muka haɗa dukkan fafatawa a gasa fa? Wani mutum zai iya cewa shi Mac ne kuma ɗayan na iya cewa shi PC ne. Mac zai iya yin skate a kusa da PC kuma yayi magana game da saurin sa.'
Bayan wannan shawara, a ƙarshe abubuwa sun fara tashi kuma an haifi ɗayan manyan kamfen ɗin talla na Apple.
Tabbas, babu abin da ya tafi ba tare da suka ba. Seth Stevenson ya kira yakin "mummunan" a cikin labarinsa na mujallar Slate. Charlie Brooker ya rubuta wa The Guardian cewa hanyar da ake fahimtar 'yan wasan biyu a cikin sigar Birtaniyya (Mitchell a cikin sitcom Peep Show ya nuna rashin lafiyar neurotic, yayin da Webb mai nuna son kai) na iya shafar yadda jama'a za su kalli Macs da PC.
Ƙarshen yaƙin neman zaɓe
Gangamin "Samu Mac" ya gudana a Amurka a cikin 'yan shekaru masu zuwa. Phil Morrison ne ya ba da umarni kuma yana da jimillar maki sittin da shida kuma a hankali ya bazu zuwa wasu ƙasashe - sigar Burtaniya ta fito, alal misali, David Mitchell da Robert Webb. A tarihi na karshe tabo daga dukan yaƙin neman zaɓe ya bayyana a kan talabijin fuska a watan Oktoba 2009 sa'an nan ya ci gaba a kan apple kamfanin ta website. Amma a ranar 21 ga Mayu, 2010, sashen ya maye gurbin shafin da talla "Me yasa zaku so Mac". A halin yanzu, tallace-tallacen TV na kamfanin Cupertino ya fara mai da hankali sosai kan iPhone, wanda ke wakiltar ɗayan manyan abubuwan da Apple ke ba da fifiko.
Amma reverberations na "Samu Mac" sun kasance masu ƙarfi kuma suna daɗe. Tallace-tallacen sun karɓi parodies iri-iri - ɗaya daga cikin waɗanda ba a san su ba suna haɓakawa Linux, Valve yayi tsokaci akan yakin a gabatarwa Steam dandamali don Mac.
Zai iya zama sha'awar ku
