Daga tarihin Apple: Kamfen ɗin Tunani daban-daban yana zuwa

Lokacin da aka ambaci kalmar "kamfen talla", yawancin mutane suna tunanin almara na 1984 shirin ko "Think Daban" dangane da Apple. Kamfen na ƙarshe ne wanda za a tattauna a yau a cikin jerin shirye-shiryenmu kan tarihin Apple.

Kasuwancin Tunani Daban-daban ya fara fitowa a talabijin a ƙarshen Satumba 1997. Hotunan almara na yanzu ya ƙunshi hotunan fitattun mutane irin su John Lennon, Albert Einstein, Bob Dylan, Martin Luther King ko Maria Callas. An zaɓi waɗanda aka ɗauka masu hangen nesa na karni na ashirin don shirin. Babban taken gangamin baki daya shi ne taken Tunani daban-daban, kuma baya ga wurin talabijin da aka ambata, ya kuma hada da fosta iri-iri. Taken baƙon na nahawu yayi tunani daban-daban yakamata ya zama alamar abin da ya sa kamfanin Cupertino ya bambanta da masu fafatawa. Amma manufarsa ita ce kuma ya jaddada sauyin da aka samu a kamfanin bayan Steve Jobs ya koma cikinsa a karshen shekarun XNUMX.

Mai wasan kwaikwayo Richard Dreyfuss (Close Encounters of the Third Type, Jaws) ya kula da muryar murya don wurin talla - sanannen magana game da 'yan tawayen da ba su dace da ko'ina ba kuma suna iya fahimtar abubuwa daban-daban. Wurin talla, tare da jerin fastocin da aka ambata, sun kasance babban nasara tare da sauran jama'a da masana. Ita ce talla ta farko a cikin fiye da shekaru goma da TBWA Chiat / Day ke kula da ita, hukumar da Apple ya fara haɗin gwiwa da ita bayan cinikin Lemmings daga 1985 bai samu karbuwa daga jama'a ba.

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Daga cikin wasu abubuwa, kamfen ɗin Tunani daban-daban ya kasance na musamman domin bai yi aiki don haɓaka kowane takamaiman samfuri ba. A cewar Steve Jobs, ya kamata ya zama bikin ruhin Apple kuma "masu kirkira masu sha'awar za su iya canza duniya don mafi kyau." An fitar da tallace-tallacen kwanan nan a lokacin fara wasan Amurka na Labarin wasan wasan kwaikwayo na Pixar. Yaƙin neman zaɓe ya ƙare a cikin 2002 lokacin da Apple ya saki iMac G4. Duk da haka, Shugaban Kamfanin Apple na yanzu Tim Cook ya ce a bara Tunani daban-daban har yanzu yana da tushe a cikin al'adun kamfanoni.