Amaya Toman Idan ka rubuta "Kamfanin Apple" ko "Apple Inc." a cikin Google, sakamakon hoton zai cika da apples cizon. Amma gwada buga "Apple Corps" kuma sakamakon apple zai zama ɗan bambanta. A cikin labarin na yau, za mu tuna da yakin apples guda biyu, wanda daya daga cikinsu ya dade a duniya.
Kashi na jayayya
Apple Corps Ltd - wanda aka fi sani da suna Apple - kamfani ne na multimedia wanda aka kafa a 1968 a London. Masu mallaka da waɗanda suka kafa ba kowa ba ne face membobin ƙungiyar almara na Burtaniya The Beatles. Apple Corps yanki ne na Apple Records. Tuni a lokacin da aka kafa shi, Paul McCartney ya sami matsala tare da suna. Hujja ta asali don zabar sunan Apple shine ɗayan abubuwan farko da yara (ba wai kawai) suke koya a Biritaniya shine "A na Apple bane", wahayin tambarin kuma zanen apple ne na ɗan wasan kwaikwayo René Magritte. McCartney ya so ya ambaci sunan kamfanin Apple Core, amma wannan sunan ba zai iya yin rajista ba, don haka ya zaɓi bambance-bambancen Apple Corps. A karkashin wannan sunan, kamfanin ya yi aiki ba tare da matsala ba tsawon shekaru.
Steve Jobs a lokacin da ya kira sunan kamfanin nasa, a matsayin mai son Beatles, yana da masaniya sosai game da kasancewar Apple Corps, kamar yadda Steve Wozniak yake. Akwai ra'ayoyi da yawa game da dalilan da ya sa Jobs da Wozniak suka zaɓi wannan suna na musamman, wanda ya fara da wurin dabarun kamfani, yana farawa da "A" a saman littafin waya, ta hanyar ka'idodin Littafi Mai-Tsarki zuwa sha'awar Ayyuka ga wannan 'ya'yan itace.
Kamfanin Apple ya fara kiran kai harin ne domin kare sunansa ba da dadewa ba bayan fitar da kwamfutar Apple II. An warware takaddamar ne a shekarar 1981 ta hanyar biyan dala dubu 80 ta Apple Computer ga mai kara.
Gidan hoton hoto
Zai iya zama sha'awar ku
Philip Houska Kuna iya zama banana
Duk da haka, wasu matsalolin ba su daɗe ba. A cikin 1986, Apple ya gabatar da ikon yin rikodin sauti a tsarin MIDI tare da layin samfurin Mac da Apple II. A cikin Fabrairun 1989, Apple Corps ya sake yin magana, yana mai cewa an keta yarjejeniyar 1981. A lokacin, lauyoyin da Apple Corps suka dauka, sun ba da shawarar cewa Apple ya canza suna zuwa "Banana" ko "Peach" don kauce wa ci gaba da kara. Apple abin mamaki bai amsa wannan ba.
A wannan lokacin, tarar da apple ɗaya ya biya wa ɗayan ya fi girma - dala miliyan 26,5 ne. Apple ya yi ƙoƙari ya canza kuɗin zuwa kamfanin inshora, amma wannan matakin ya haifar da wata ƙara, wanda kamfanin fasaha ya rasa a watan Afrilu 1999 a wata kotun California.
Don haka Apple ya yanke shawarar sanya hannu kan wata yarjejeniya wacce a karkashinta za ta iya siyar da na'urorin da za su iya "sake haifuwa, aiki, wasa da kuma samar da abun ciki na kafofin watsa labarai" bisa sharadin cewa ba kafofin watsa labarai na zahiri ba ne.
Bari kawai
Makullin kwanan wata ga bangarorin biyu shine Fabrairu 2007, lokacin da aka cimma yarjejeniya.
"Muna son The Beatles, kuma kasancewa cikin takaddamar alamar kasuwanci da su yana da zafi a gare mu," Steve Jobs da kansa ya yarda daga baya. "Abin farin ciki ne don a warware duk abin da ya dace, kuma ta hanyar da za ta kawar da duk wata takaddama a nan gaba."
Da alama idyll ya mamaye shi. Kyawun kidan na Burtaniya yana samuwa akan duka iTunes da Apple Music, kuma babu wata takaddama da za ta sake barkewa.
