Daga tarihin Apple: Ragi mara kyau ko kuskuren PR ta Apple

Gabatarwar iPhone ta farko da ƙaddamar da tallace-tallace na gaba ya kasance mai ban mamaki da ban mamaki ta hanyoyi da yawa. Hatta wannan taron yana da bangarorinsa masu duhu. A yau, bari mu tuna tare da ruɗani da ke tare da ragi na nau'in 8GB na iPhone na farko. An ce tare da classic: Tabbas ra'ayin yana da kyau, sakamakon bai yi kyau ba.

Bayan 'yan watanni da kaddamar da iPhone ta farko, Apple ya yanke shawarar yin bankwana da samfurin asali mai karfin 4GB, kuma a lokaci guda ya sanya nau'in 8GB mai rahusa da $200. Tabbas gudanarwar Apple ta yi tsammanin wannan matakin zai gamu da tafi daga sabbin masu amfani da kuma haifar da karuwar tallace-tallace. Sai dai mahukuntan kamfanin ba su fahimci yadda wannan lamarin zai kasance ga wadanda suka sayi wayar iPhone ta farko a ranar da aka fara sayar da ita ba. Ta yaya Apple ya magance wannan ƙalubale na PR mai wahala a ƙarshe?

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Juyin juya hali, m da kuma a bukatar - shi ne na farko iPhone. Apple ya yi nisa tun lokacin ƙaddamar da shi.

Shawarar da Apple ya yanke na jefar da iPhone tare da mafi ƙarancin ƙarfin ƙwaƙwalwar ajiya yayin rage farashin sigar 8GB daga $ 599 zuwa $ 399 ya yi kama da kyau a kallon farko. Nan da nan, wayar hannu da mutane da yawa suka soki a matsayin mai tsada mai tsada ta zama mafi araha. Amma duk yanayin da aka gane daban-daban daga waɗanda suka sayi iPhone a ranar da aka fara tallace-tallace. Waɗannan galibi magoya bayan Apple ne waɗanda suka goyi bayan kamfanin na dogon lokaci har ma a lokacin da kusan babu wanda ya yarda da shi kuma. Nan take wadannan mutane suka fara bayyana ra'ayoyinsu kan halin da ake ciki a Intanet.

Abin farin ciki, Apple ya dauki mataki don faranta wa abokan ciniki fushi. A lokacin, Steve Jobs ya yarda cewa ya karbi daruruwan imel daga abokan cinikinsa da suka fusata kuma ya ce Apple zai ba da bashi dala 100 ga duk wanda ya sayi iPhone a farashin asali. Tare da kunkuntar ido, wannan bayani za a iya bayyana a matsayin nasara-nasara halin da ake ciki: abokan ciniki samu, a wata ma'ana, a kalla wani ɓangare na su kudi mayar, ko da a zahiri wannan adadin ya koma cikin Apple ta asusun.