Amaya Toman A zahiri tun lokacin da aka ƙaddamar da iPhone ta farko, wayoyin hannu na Apple sun ga ci gaba da haɓaka. Wayoyin hannu na Apple sun shahara sosai a wurin jama'a, amma babu wata bishiya da ke girma zuwa sama, kuma a bayyane yake tun da farko cewa saurin ci gaban lankwasa wata rana dole ne ya ragu. Ya fara faruwa a ƙarshen Janairu 2016 bayan shekaru tara na girma mai ban mamaki.
Zai iya zama sha'awar ku
Alkaluman da Apple ya fitar sun nuna cewa tallace-tallacen iPhone ya karu da kashi 2015% a cikin watanni uku na karshe na 0,4. Mahimman tallace-tallace a lokacin lokacin hutu ba su da daɗi idan aka kwatanta da tsalle-tsalle na 46% da aka gani a daidai wannan lokacin a shekara da ta gabata. Apple ya sayar da iPhones miliyan 74,8 a cikin wannan lokacin, sama da miliyan 74,46 a cikin kwata na huɗu na 2014. A lokacin, manazarta sun yi ta tambayar shekaru da yawa lokacin da Apple zai haɓaka tallace-tallacen iPhone, kuma a karon farko, yana kama da ainihin lokacin da ya faru. .
Laifin ba lallai ba ne na Apple, kodayake iPhone 6s shine, ga mutane da yawa, mafi ƙarancin sabuntawar "sha'awa" cikin shekaru. Madadin haka, slump na iPhone a zahiri yana da alaƙa da yawa tare da rage ci gaban wayar hannu ta duniya. A cewar masana daga Gartner, gabaɗayan tallace-tallacen wayoyin hannu ya faɗi zuwa mafi ƙanƙanta tun 2013. Wannan ya bayyana musamman a Amurka da sauran kasuwannin da suka ci gaba, inda mutane kaɗan suka sayi wayar ta farko. Saboda haka Apple ya mayar da hankali kan gamsar da abokan cinikin da yake da su da kuma duk masu amfani da zai iya "sata" daga masu fafatawa.
Gidan hoton hoto
Hakazalika raguwar tallace-tallacen wayoyin hannu ya shafi China, wanda Apple ya bayyana a matsayin babbar kasuwa a nan gaba. Shugaban kamfanin Apple Tim Cook ya lura cewa duk da cewa Cupertino ya samu gagarumar nasara a kasar Asiya, kamfanin ya fara ganin tabarbarewar tattalin arziki musamman a Hong Kong a ‘yan watannin nan. Kasancewar Apple bai ƙirƙiri wani sabon nau'in samfurin blockbuster don ɗaukar shi ba kawai ya ta'azzara matsalar. Bugu da kari, tallace-tallacen sauran layin samfurin Apple shima yana faduwa. Misali, kamfanin ya sayar da Macs 4% da kuma iPads miliyan 16,1 kawai a cikin kwata (idan aka kwatanta da miliyan 21,4 a daidai wannan lokacin a cikin 2014). A halin yanzu, Apple Watch da Apple TV, sun samar da kaso ne kawai na jimlar kudaden shigar Apple.
Duk da haka Apple ya ba da rahoton tallace-tallacen rikodin rikodin a cikin kwata. Koyaya, ɗan jinkirin kuma ya kasance ci gaba da haɓaka yayin da haɓakar meteoric na kamfanin a farkon shekarun 2000 ya fara rasa tururi. A cikin shekaru masu zuwa, kamfanin Cupertino ya fara mai da hankali sosai kan ayyukansa.
A halin yanzu, ayyuka irin su Apple Music, iCloud, Apple Arcade, Apple Card ko ma Apple TV+ suna ƙara ƙarfi da mahimmancin ginshiƙi na samun kudin shiga na Apple kuma suna taimaka wa kamfanin cim ma tallace-tallacen wayoyin hannu.
Amma ba daidai ba ne a kira 2015 "kololuwar iPhone" daga ra'ayi na yau. Binciken kasuwa ya nuna cewa Apple ya aika da iPhones miliyan 2020 a cikin kwata na huɗu na 88 da miliyan 85 a cikin kwata guda ɗaya bayan shekara. Wannan ya yi yawa fiye da na kwata na huɗu na 2015. Kuma jimillar jigilar kayayyaki a cikin cikakken shekarar 2021 ya nuna karuwar 18% na shekara-shekara.
