Tim Cook ya zargi raunin siyar da iPhone akan shirin maye gurbin baturi mai rangwame

Apple a yau - dan kadan sabanin dabi'unsa - ta buga sake duba hasashenta na sakamakon kudi na rubu'in farko na wannan shekara. Ya rage kudaden shigar da ake tsammanin daga ainihin dala biliyan 89-93 zuwa dala biliyan 84. Tim Cook ya samar da tashar daga baya kadan CNBC karin bayani.

Cook ya keɓe wani muhimmin sashi na hirar don fassara abubuwan da ke cikin wasiƙar ga masu saka hannun jari. Babban jami'in kamfanin Apple ya bayyana cewa rashin sayar da wayar iPhone da kuma yanayin kasuwanci mara kyau a kasar Sin ne ke da alhakin hakan. Cook ya bayyana tabarbarewar tattalin arziki a kasuwannin cikin gida a matsayin abin da za a iya fahimta idan aka yi la’akari da yadda ake kara samun takun saka tsakanin Sin da Amurka. A cewar Cook, tallace-tallace na iPhone sun kara dagula mummunar tasiri, alal misali, manufofin musayar waje, amma kuma - watakila wani abin mamaki ga wasu - shirin don sauya baturi mai rangwame a cikin iPhones. Ya faru a duk duniya, na ɗan lokaci kaɗan kuma a ƙarƙashin mafi kyawun yanayin kuɗi.

A lokacin sanarwar sakamakon kudi na Q1 2018 a watan Maris na bara, Tim Cook ya ce Apple bai yi la'akari da yiwuwar tasirinsa akan tallace-tallacen iPhone ba lokacin aiwatar da shirin. A cewar Cook, Apple ya ɗauki shirin a matsayin mafi kyawun abin da za a iya yi wa abokan ciniki, kuma ba a yi la'akari da mummunan tasirin da za a iya yi akan yawan sauyawa zuwa sababbin samfura ba yayin yanke shawara. Yana da ban sha'awa, duk da haka, cewa akan wannan batu Cook bayyana a farkon watan Fabrairu na shekarar da ta gabata, lokacin da ya bayyana cewa Apple bai damu ba idan shirin maye gurbin baturi ya haifar da ƙananan tallace-tallace na sababbin iPhones.

Kamar yadda sauran abubuwan da suka haifar da mummunan tasiri ga halin da ake ciki yanzu, Cook ya gano macroeconomic. Har ila yau, ya kara da cewa Apple ba ya da niyyar yi masa uzuri, kamar yadda ba ya da niyyar jira sai an inganta wadannan sharudda, a maimakon haka, za ta mai da hankali sosai kan abubuwan da za su iya yin tasiri.

Tattaunawar ta kuma tattauna matakin da Apple ya dauka na daina buga cikakken bayanai kan adadin wayoyin iPhone, iPads da Macs da aka sayar. Tim Cook ya bayyana cewa a mahangar Apple kusan babu wani dalili na bayar da rahoton wadannan bayanai, saboda bambancin farashin da ke tsakanin kowane samfurin. Ya kara da cewa wannan matakin ba ya nufin cewa Apple ba zai taba yin tsokaci kan adadin da aka sayar ba. A karshen hirar, Cook ya yi nuni da cewa, kamfanin Apple zai fara bayar da rahoto a bainar jama'a game da kudaden da aka samu daga ayyukansa, yana mai cewa ribar da ake samu a wannan fanni tana karuwa cikin sauri a baya-bayan nan, kuma a kwata na baya-bayan nan ya haura dala biliyan 10,8. .

Tattaunawar labarin

[Martin Topinka]

Wannan bai yi kama da tunani mai kyau ba da kuma catharsis a bangaren Kuk. Yayi muni, watakila shekara mai zuwa. Zaɓin kowa ko a ba da € 1700 don wayar Apple don kiyaye Kuk da masu hannun jari farin ciki, ko don wani abu dabam.

[Thor Stein]

Fare a kan samfur guda da dabarun hottie na zamani ba su biya ba. Kuma ba'a Huawei kawai dariya.

[Meh]

Yayi dariya ganin yadda ya kwafi komai cikin arha, lallai ya kware wajen ba da kudin kashewar wayewar kansa. Kwaminisanci gaba!

[Tomas Libensky]

Na fi son yin shiru game da baturin iPhone :(

[Karel]

Cook kawai bai fahimci aikinsa ba. Ya ragu kuma ya wuce girman fayil ɗin Mac kuma yanzu yana ci gaba da iPhones. Sabbin iPhones kawai sun musanta dabarun shekara mai ban sha'awa:
– karamin SE
- classic jerin 6 zuwa 8
- Premium iPhone X
Ya kasance mai sauƙi kuma mai fahimta ga kowa da kowa. Af, Ayyuka sun riga sun yi wani abu makamancin haka tare da iMac na farko - lokacin da ya sayar da iMac DV a matsayin ƙirar ƙima. Maimakon ci gaba da wannan dabarar ta nasara, Cook ya zage shi:
– SE ya soke
- bar jerin al'ada akan kankara (tsofaffin samfuran kawai ana siyar dasu)
- kuma mafi girman iPhone X ba zato ba tsammani ya zama iPhone Xs (ok, yana da kyau) kuma, ba za a iya bayyana shi ba, iPhone Xr, wanda ba shi da alaƙa da ƙima kwata-kwata.
Sakamako? Layi mai ƙima. Rudani. Wanene zai so iPhone Xr? Ta hanyar ayyukansa, a tsare-tsare ya musanta cewa shi ne babban abokin haɗin gwiwar Ayyuka. Ko dai su kore shi don Apple ya sami damar sake zama Apple.

[Martin Topinka]

Idan na farka da karfe 5:30 kowace safiya kamar Kook, nima ba zan yanke shawara mai kyau ba...

[m2]

To, kar Cook ya yi fushi, amma ba zan biya 25k don waya ba. A gare ni, gaba ɗaya ya kashe jerin SE. Wacce babbar waya ce akan farashi mai ma'ana tare da fakitin aljihu. SE ita ce iPhone ta 3 kuma idan manufar farashi ba ta canza ba, zai zama na ƙarshe.