Rufe talla

Apple's AirPods sun kasance tare da mu kusan shekaru biyar. A wannan lokacin, samfurin ya sami damar samun jinƙai na nau'ikan masu shuka apple, waɗanda suka iya ɗaukar hankali, sama da duka, kyakkyawar haɗi tare da yanayin yanayin apple. Bugu da kari, AirPods akai-akai ana magana game da su azaman mai siyarwa. Amma yanzu da alama sha'awar samfurin ta fara raguwa, wanda shine abin da tashar tashar ke magana akai. Nikkei Asiya yana mai nuni da albarkatun sarkar apple.

Wannan shine abin da AirPods 3 mai zuwa yakamata yayi kama da:

Dangane da bayanansu, tallace-tallacen AirPods ya fadi da kashi 25 zuwa 30 cikin dari. Majiyoyin da aka ambata sun shaida wa tashar tashar cewa a halin yanzu Apple yana tsammanin an sayar da raka'a miliyan 75 zuwa 85 a shekarar 2021, wanda ke da ƙarancin ƙima idan aka kwatanta da ainihin hasashen. Asali, ana sa ran kusan guda miliyan 110. Wannan canjin don haka yana nuna raguwar buƙatu da sha'awa a ɓangaren masu noman apple. A kowane hali, ana iya tsammanin irin wannan motsi cikin sauƙi. Tun lokacin da aka gabatar da samfurin a cikin 2016, tallace-tallace na ci gaba da karuwa kuma ba don kome ba ne cewa babu wani abu da zai kasance har abada. Ana zargin wannan raguwar saboda fitattun belun kunne mara waya daga masana'antun masu fafatawa.

Kodayake wannan ba daidai ba ne yanayi mai daɗi ga giant Cupertino, ba sa buƙatar damuwa (a yanzu). Apple har yanzu yana riƙe da babban matsayinsa a cikin abin da ake kira True Wireless kasuwar lasifikan kai, duk da cewa kasuwar sa tana raguwa a cikin 'yan watannin nan. Wannan ya biyo bayan ikirarin portal Counterpoint, wanda ya yi iƙirarin a cikin Janairu 2021 cewa a cikin watanni 9 da suka gabata, "shaɗin kasuwar apple" ya ragu daga kashi 41 zuwa kashi 29 cikin ɗari. Duk da haka, wannan ya ninka na Xiaomi, wanda ke da matsayi na biyu a wannan kasuwa. Wuri na uku mallakar Samsung ne tare da kashi 5%.

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