Michal Ždanský Tun daga Oktoba 1, 2012, Apple a hukumance ya rufe hanyar sadarwar zamantakewa ta Ping, wanda Steve Jobs ya gabatar a watan Satumba na 2010 a matsayin wani ɓangare na iTunes 10. Gwajin zamantakewa ya kasa samun tagomashin masu amfani, masu fasaha, ko abokan tarayya masu mahimmanci don ɗaukar Ping. ga talakawa.
Ping ya kasance gwaji mai ƙarfin hali daga farko. Apple, tare da kusan ƙwarewar sifili, ya fara ƙirƙirar ƙayyadaddun hanyar sadarwar zamantakewa, wanda ya ɗauka cewa masu amfani suna da sha'awar duk abin da ya shafi kiɗa. Lokacin da Steve Jobs ya gabatar da Ping a babban mahimmin bayani, ya zama kamar ra'ayi mai ban sha'awa. Cibiyar sadarwar zamantakewa da aka haɗa kai tsaye a cikin iTunes, inda za ku iya bin kowane mai yin wasan kwaikwayo, karanta matsayin su, saka idanu akan sakin sabbin kundi ko ganin inda za a gudanar da kide-kide. A lokaci guda, zaku iya haɗawa da abokanku kuma ku bi abubuwan da kuke so.
Rashin gazawar Ping ya samo asali ne daga bangarori da dama. Wataƙila abin da ya fi muhimmanci shi ne sauyin al’umma gaba ɗaya da kuma yadda take kallon kiɗa. Ba wai kawai masana’antar kiɗa da rarraba waƙar ta canza ba, har ma yadda mutane ke hulɗa da kiɗa. Yayin da waƙa ta kasance salon rayuwa, a zamanin yau ta zama abin tarihi. Mutane ƙalilan ne ke zuwa wurin kide-kide, ana siyan DVD kaɗan na wasan kwaikwayo. Mutane kawai ba sa rayuwa da kiɗa kamar yadda suka saba, wanda kuma ana ganin shi a cikin raguwar tallace-tallace na iPods. Shin wani dandalin sadarwar kiɗa na iya yin nasara kwata-kwata a wannan zamanin?
Wata matsalar ita ce falsafar hanyar sadarwa ta fuskar mu'amala da abokai. Kamar ta ɗauka cewa abokanka za su sami dandano iri ɗaya da ku, don haka za ku yi sha'awar abin da wasu mutane ke ji. Sai dai a zahiri ba gaba ɗaya ba za ku zaɓi abokan ku bisa ga dandano na kiɗanku ba. Kuma idan mai amfani ya haɗa a cikin da'irar Ping ɗin kawai waɗanda ya yarda da su akan kiɗa aƙalla, tsarin lokacinsa ba zai kasance mai wadatar abun ciki ba. Kuma dangane da abun ciki, Ping yana da fasalin ban haushi na nuna zaɓi don siyan waƙar nan da nan don kowane ambaton kiɗa, don haka yawancin masu amfani suna ganin duk hanyar sadarwar ba komai bane face allon tallan iTunes.
[su_pullquote align=”dama”]Bayan lokaci, duk hanyar sadarwar zamantakewa ta mutu akan raguwa, saboda a ƙarshe babu wanda ya damu da shi.[/su_pullquote]
Kuso na ƙarshe a cikin akwatin gawar kuma shine kawai tallafi na wasu rukunin yanar gizon. Yayin da Twitter ya fara ba da haɗin kai tare da Apple da wuri kuma yana ba da haɗin kai mai inganci akan shafukan sa, daidai yake da Facebook. Ko da gogaggen ƙwararren mai ba da shawara Steve Jobs, wanda ya iya shawo kan kamfanonin rikodin rikodi game da rarraba dijital, ba zai iya samun Mark Zuckerberg don haɗin kai ba. Kuma ba tare da goyon bayan babbar hanyar sadarwar zamantakewa ta duniya ba, damar Ping na samun farin jini a tsakanin masu amfani ya kasance ma karami.
Don cika shi duka, Ping ba a yi niyya ga duk masu amfani da iTunes ba, samunsa ya iyakance ne kawai ga ƙasashe 22 na ƙarshe, waɗanda ba su haɗa da Jamhuriyar Czech ko Slovakia (idan ba ku da asusun waje). Bayan lokaci, duk hanyar sadarwar zamantakewa ta mutu akan raguwa, saboda a ƙarshe babu wanda ya damu da shi. Shugaban kamfanin Apple Tim Cook kuma ya amince da gazawar Ping a taron na Mayu D10 mujallar ta shirya Duk Abubuwa D. A cewarsa, kwastomomi ba su da sha’awar Ping kamar yadda suke fata ga Apple, amma ya kara da cewa Apple dole ne ya kasance cikin jama’a, ko da kuwa ba shi da kafar sadarwarsa. Hakanan yana da alaƙa da haɗin gwiwar Twitter da Facebook cikin OS X da iOS, yayin da wasu fasalolin Ping suka zama babban ɓangaren iTunes.
Ta haka ne aka binne Ping bayan shekaru biyu masu wahala, kwatankwacin sauran ayyukan da suka gaza, wato Pippin ko iCards. Da fatan ya huta lafiya, amma ba za mu yi kewarsa ba, bayan haka, mutane kaɗan ma sun lura da ƙarshen sadarwar zamantakewa.
[su_youtube url="https://www.youtube.com/watch?v=Hbb5afGrbPk" nisa="640″]
