David Hanak A wannan shekara ita ce juyi ga Apple a cikin cewa kamfanin ya yi ƙoƙarin yin nasara ta gaske a cikin sashin a karon farko. abun ciki na bidiyo na kansa. Bayan watanni na hasashe game da abin da Apple ya kasance a zahiri, ya zama sabbin nunin guda biyu. Su ne Duniya na Apps da Carpool Karaoke. Na farko da aka ambata ya riga ya ƙare kuma ya sami ƙima mara kyau daga masu kallo da masu suka, na biyu fara kawai, amma alamun farko kuma wataƙila ba abin da kamfani ke tsammani ba. Duk da haka, ba su da niyyar yin kasa a gwiwa a kokarinsu kuma sun riga sun shirya sosai don shekara mai zuwa. Duk wani yunƙuri za a goyi bayan wani sabon kunshin kuɗi da aka ƙirƙira, wanda ke ɗauke da biliyoyin daloli.
Da gaske Apple ya ware kusan dala biliyan daya a matsayin tallafi na shekara mai zuwa, wanda zai ci gaba da gudanar da sabbin ayyuka, na mallakarsa da kuma saye. A cikin kasuwancin fim, wannan adadi ne mai daraja, yana wakiltar kusan rabin abin da HBO ya kashe kan ayyukanta a bara. Kuma da yake magana game da kwatancen, Amazon kuma ya ware kasafin kuɗi iri ɗaya don ayyukansa a cikin 2013. Dala biliyan ɗaya kuma kusan kashi shida na kasafin kuɗin yanzu don ayyukan Netflix.
Jaridar Wall Street Journal ta ba da rahoton cewa tare da wannan kasafin kuɗi, Apple na iya shirya jerin manyan kasafin kuɗi guda 10 na irin wannan nau'in, kamar Game of Thrones. Rikicin kuɗi na irin wannan samarwa yana da sauyi sosai. Ɗaya daga cikin jerin shirye-shiryen wasan kwaikwayo na iya kashe kamfani fiye da dala miliyan biyu, wasan kwaikwayo ya ninka fiye da haka. A cikin yanayin wasan da aka riga aka ambata game da karagai, zamu iya magana game da fiye da dala miliyan 2 a kowane bangare.
Apple tabbas yana da mahimmanci game da shigar da wannan sashin. Matsalar zata kasance cewa gasar tana da jagora mai mahimmanci duka a cikin jerin da aka kafa da kuma a cikin babban tushen zama memba. A bayyane yake cewa Apple dole ne ya fito da wani nau'in bugawa. Wani abu da zai yi tsalle-fara wannan ƙoƙarin, kamar yadda Planet of the Apps bai cika wannan rawar ba, kuma Carpool Karaoke ba ya da alama yana samun wani gagarumin ci gaba. Apple zai buƙaci nau'in nasa na House of Cards ko Orange shine Sabon Baƙar fata. Waɗannan ayyukan ne suka fara shaharar Netflix. A lokacin, kamfanin yana aiki da kasafin kuɗi na kusan dala biliyan biyu. Apple don haka ya kamata ya iya yin koyi da wannan nasarar aƙalla.
Haƙƙin ma'aikatan da ke bayan wannan yunƙurin tabbas ba sunaye ne da ba a san su ba. Apple ya sami nasarar samun mutane masu ban sha'awa da yawa daga masana'antar. Ko dai tsohon sojan Hollywood Jaime Erlicht, ko Zack Van Amburg (dukansu na Sony), Matt Cherniss (tsohon shugaban WGN America) ko mawaƙa John Legend (duk huɗu suna ganin hotuna a sama). Kuma ba game da su kawai ba ne. Don haka bai kamata bangaren ma’aikata ya zama matsala ba. Kazalika abubuwan more rayuwa don fadadawa da aiki da sabon sabis. Abu mafi ƙalubale zai kasance don samar da ra'ayin da ya dace, wanda zai ba da maki tare da masu sauraro kuma ta haka ne za a fara aikin gaba ɗaya. Duk da haka, za mu jira wasu ƙarin lokaci don wannan.
Source: The Wall Street Journal, Reddit
Kuma ba zai zama wani abu mai gina jiki ba? :)