Amaya Toman Ya kasance rabi na biyu na Janairu 1984 lokacin da, a cikin kwata na uku na Super Bowl, wani wuri na Apple mai suna 1984 ya bayyana a lokacin hutu na kasuwanci. gudanarwa da farko ba ya son shi ko kaɗan a bar shi cikin duniya.
Zai iya zama sha'awar ku
Tabbas shine mafi shaharar tallace-tallacen TV don kwamfuta a tarihi, Alien da darektan Blade Runner Ridley Scott ne ya jagoranci tallan. Duk da haka, kusan ba ta watsa shirye-shiryen ba. Kamar da yawa (amma ba duka) na tallace-tallacen Apple tsawon shekaru ba, tallan "1984" ba ta ɓata lokaci ba ta wuce ƙayyadaddun ƙayyadaddun kwamfutoci na baya-bayan nan daga taron bitar Apple. Maimakon haka, ta jaddada bangaren falsafar abubuwa. Apple matashi ne, mai tunani dabam-dabam da ya tashi gaba da kafaffen katafaren IBM, wanda kuma ke aiki a kasuwar kwamfuta a lokacin.
Zai iya zama sha'awar ku
Yawo a duniya tare da Apple Tallan ya nuna mummunan makoma wanda talakawa, masu kama da juna suka zauna suna sauraron wani mutum mai kama da Big Brother yana magana game da daukakar tunanin rukuni. Wani dan tawaye sanye da gajeren wando jajayen wando, wanda dan wasan Birtaniya, yar wasan kwaikwayo, model kuma mawakiya Anya Major suka nuna a cikin faifan, ya fashe cikin zauren ya jefa guduma a kan allo tare da halin magana.
Babu shakka wannan wurin ya sha bamban da yawancin tallace-tallacen kwamfuta da aka saba yi a wancan lokacin, don haka mutane da yawa a cikin kamfanin ke ganinsu a matsayin rigima. Amma wadanda suka kafa Apple Steve Jobs da Steve Wozniak sun so shi, yayin da Shugaba John Sculley a lokacin bai da tabbas game da hakan, kodayake yana son jajircewar wurin. Sculley tabbas ba shi kaɗai ba ne a cikin shakkunsa. Duk da haka, hukumar gudanarwa ta Apple ita ma ta gamsu cewa ya kamata a watsa talla. Rahotanni sun ce Mike Markkula ya yi magana game da dakatar da kwangilar da hukumar ta talla, yayin da wani mamba a hukumar, Philip S. Schlein, Shugaba na Macy's reshen California, bai ce komai ba, sai dai ya binne kansa a hannunsa.
Gidan hoton hoto
A ƙarshe, hukumar ta fito da wani shiri na ƙarshe na ƙarshe don siyar da ramummuka na talla ga Apple yayin lokacin iska na Super Bowl. A ranar Juma'a kafin babban wasan, Hertz ya ce zai sayi shinge guda talatin da biyu, yayin da Heinz ya ce zai sayi wani. Hakan ya bar Apple da minti daya na lokacin da aka biya na dala 800. Kuma tun da ba a sami mai siye ba a minti na ƙarshe, Cupertino ya yanke shawarar watsa tallan bayan duk.
Fiye da mutane miliyan 77 ne suka kalli Super Bowl a waccan shekarar, wani abu da da yawa a Apple ba su fahimta sosai ba. Misali, Steve Jobs a cikin wannan mahallin ya ce bai san ko mutum daya da ke kallon Super Bowl ba. Bill Atkinson, babban memba na ƙungiyar Macintosh, ba mai sha'awar wasanni ba ne. Ya rasa wasan gaba daya ya jira har zuwa ranar litinin domin jin yadda al'amura suka kasance. Sauran membobin sun buga wasan, amma kawai don kallon tallan kamfaninsu. Ko Steve Hayden, wanda ya kirkiro tallan, ya rasa isar sa. Ba tare da sha'awar kwallon kafa na Amurka ba, yana gida shi kadai yana wanke kayan abinci lokacin da wayarsa ta yi kara bayan an nuna alamar kasa. Jay Chiat, wanda ya kafa hukumar ne ya kirkiro tallar. "Yaya ake jin zama tauraro?" Chiat ya fada cikin wayar. "Mai girma," Hayden ya amsa. "Kada ka ce in yi shekara mai zuwa." Ya kara da cewa.
Gidan hoton hoto
A cikin 'yan shekarun nan, kamfanoni da yawa da shirye-shiryen TV sun yi watsi da su ko kuma ba da girmamawa ga alamar kasuwancin Apple. A shekara ta 2004, lokacin da tallan "1984" ta yi bikin cika shekaru 20, Apple ya fitar da wani sabon salo wanda jarumar ta sanya iPod akan bel. A cikin 2020, kamfanin haɓaka Epic Games, wanda ke haɓaka wasan Fortnite, ya fito sigar sarcastic, wanda ya sanya Cupertino a cikin rawar babban, mummunan kafa. Ko daya daga cikin 'Yan takarar shugaban kasa na Czech.
Kamar yadda wasu yunƙurin tallace-tallace na Apple suka kasance, Super Bowl Mac ad ya kasance babban nasarar da kamfanin ya samu ta fuskar talla. Ya ƙaddamar da Macintosh, wanda ya ci gaba da sayarwa ba da daɗewa ba, a kan hanyarsa ta samun nasara. A cikin Afrilu 1984, Apple ya sayar da Macintoshes fiye da 50.
