Amaya Toman Yawancin mutane a zamanin yau suna da Netflix suna da alaƙa da fina-finai masu yawo, jeri da nunin nunin daban-daban. Amma Netflix ya daɗe a kasuwa, kuma kafin ya fara samar da irin wannan sabis ɗin, ya rarraba fina-finai ta wata hanya dabam. A cikin wannan labarin, bari mu tuna farkon katon mai suna Netflix.
Zai iya zama sha'awar ku
Wadanda suka kafa
An kafa Netflix bisa hukuma a watan Agusta 1997 ta 'yan kasuwa biyu - Marc Randolph da Reed Hastings. Reed Hastings ya kammala karatunsa daga Kwalejin Bowdoin a shekarar 1983 tare da digiri na farko, ya kammala karatunsa a fannin fasaha na wucin gadi a Jami'ar Stanford a shekarar 1988, kuma ya kafa Pure Software a shekarar 1991, wacce ta tsunduma cikin samar da kayan aiki ga masu haɓaka software. Amma Rational Software ne ya sayi kamfanin a cikin 1997, kuma Hastings ya shiga cikin ruwa daban-daban. Asali dan kasuwa ne a Silicon Valley, Marc Randolph, wanda ya karanci ilimin geology, ya kafa manyan cibiyoyi shida masu nasara a tsawon lokacin aikinsa, gami da sanannen mujallar Macworld. Ya kuma kasance mai ba da shawara da shawara.
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Me yasa Netflix?
Kamfanin ya fara aiki ne a cikin Scotts Valley na California, kuma ya fara yin hayar DVD. Amma ba wani kantin haya ne na gargajiya ba tare da shelves, labule mai ban mamaki da tebur tare da rajistar kuɗi - masu amfani sun ba da umarnin fina-finai ta hanyar gidan yanar gizon kuma sun karɓi su ta wasiƙa a cikin ambulaf mai tambari na musamman. Bayan sun kalli fim din, sai suka sake aikawa da shi. Da farko dai kudin hayar ya kai dala hudu, kudin aikawa ya kara dala biyu, amma daga baya Netflix ya koma tsarin biyan kudi, inda masu amfani da shi za su iya ajiye DVD din har tsawon lokacin da suke so, amma sharadin yin hayan wani fim din shi ne dawo da na baya. daya. Tsarin aika faifan DVD ta hanyar wasiku sannu a hankali ya sami farin jini sosai kuma ya fara gasa sosai da shagunan haya na bulo da turmi. Hakanan ana nuna hanyar ba da lamuni a cikin sunan kamfani - "Net" yakamata ya zama taƙaitaccen "internet", "flix" shine bambancin kalmar "flick", yana nuna fim.
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Ci gaba da zamani
A cikin 1997, kaset na VHS na yau da kullun har yanzu sun shahara sosai, amma waɗanda suka kafa Netflix sun ƙi ra'ayin yin hayar su a farkon farko kuma sun yanke shawarar kai tsaye don DVD - ɗayan dalilan shine sauƙin aikawa ta hanyar aikawa. Da farko sun gwada hakan a aikace, kuma lokacin da fayafai da suka aika gida da kansu suka zo cikin tsari, an yanke shawara. An ƙaddamar da Netflix a cikin Afrilu 1998, yana mai da Netflix ɗaya daga cikin kamfanoni na farko don hayan DVD akan layi. Da farko, akwai kasa da lakabi guda dubu akan tayin, kuma mutane kaɗan ne kawai suka yi aiki don Netflix.
Zai iya zama sha'awar ku
Don haka lokaci ya wuce
Bayan shekara guda, an sami canji daga biyan kuɗi na lokaci ɗaya na kowane haya zuwa biyan kuɗi na wata-wata, a cikin 2000, Netflix ya ƙaddamar da tsarin keɓaɓɓen tsarin ba da shawarar hotuna don kallo dangane da ƙimar masu kallo. Shekaru uku bayan haka, Netflix ya yi alfahari da masu amfani da miliyan ɗaya, kuma a cikin 2004, wannan lambar ma ta ninka sau biyu. A lokacin, duk da haka, shi ma ya fara fuskantar wasu matsaloli - alal misali, dole ne ya fuskanci shari'a don yaudarar tallace-tallace, wanda ya ƙunshi alkawarin bashi marar iyaka da kuma bayarwa na gobe. A ƙarshe, takaddamar ta ƙare tare da yarjejeniyar juna, adadin masu amfani da Netflix ya ci gaba da girma cikin kwanciyar hankali, kuma ayyukan kamfanin ya fadada.
Wata babbar nasara ta zo a cikin 2007 tare da ƙaddamar da sabis na yawo mai suna Watch Now, wanda ya ba masu biyan kuɗi damar kallon shirye-shiryen da fina-finai a kan kwamfutar su. Mafarin yawo ba su da sauƙi - akwai kawai dubu ɗaya ko kuma lakabi a kan tayin kuma Netflix kawai yayi aiki a cikin yanayin Internet Explorer, amma masu kafa da masu amfani da sauri sun fara gano cewa makomar Netflix, a wasu kalmomi, dukan kasuwancin. na siyarwa ko hayar fina-finai da silsila, ya ta'allaka ne a cikin yawo. A cikin 2008, Netflix ya fara shiga cikin haɗin gwiwa tare da kamfanonin fasaha da yawa, don haka yana ba da damar watsa shirye-shiryen abun ciki akan na'urorin wasan bidiyo da akwatunan saiti. Daga baya, ayyukan Netflix sun fadada zuwa talabijin da sauran na'urorin da aka haɗa da Intanet, kuma adadin asusun ya girma zuwa miliyan 12 mai daraja.
A cikin 2011, gudanarwa na Netflix ya yanke shawarar raba hayar DVD da yawo na fim zuwa ayyuka daban-daban guda biyu, amma abokan ciniki ba su karɓi wannan da kyau ba. An tilasta wa masu kallon da ke da sha'awar yin haya da yawo don ƙirƙirar asusu guda biyu, kuma Netflix ya rasa ɗaruruwan dubban masu biyan kuɗi a cikin 'yan watanni. Baya ga abokan ciniki, masu hannun jari kuma sun yi tawaye ga wannan tsarin, kuma Netlix ya fara mai da hankali sosai kan yawo, wanda sannu a hankali ya bazu zuwa sauran duniya. A ƙarƙashin fuka-fuki na Netflix, shirye-shiryen farko daga nasa samarwa a hankali ya fara bayyana. A cikin 2016, Netflix ya haɓaka zuwa ƙarin ƙasashe 130 da samu localized cikin harsuna ashirin da daya. Ya gabatar da aikin zazzagewa kuma an ƙara faɗaɗa tayin nasa don haɗa ƙarin lakabi. Abubuwan haɗin kai sun bayyana akan Netflix, inda masu kallo zasu iya yanke shawarar abin da zai faru a al'amuran gaba, kuma adadin lambobin yabo daban-daban na nunin Netflix shima yana ƙaruwa. A cikin bazara na wannan shekara, Netflix ya yi alfahari da masu biyan kuɗi miliyan 183 a duk duniya.
Albarkatu: Injiniya mai Ban sha'awa, CNBC, BBC
