Korar shugaban na Apple News ya tabbatar da rashin cika tsammanin

Bayan kasa da shekara guda a Apple, darektan sashen na Apple News, Liz Schimel, ya ƙare, saboda sabis na watanni 11 na aiki ba ya aiki da nisa daga hanyar gudanarwa a Apple.

Liz Schimel ta shiga kamfanin Apple a tsakiyar 2018. Daga wannan siyan ma'aikata, da alama Apple ya yi alkawarin cewa mutumin da ke da gogewa a cikin wallafe-wallafen duniya zai kasance daidai abin da kamfani ke buƙata don ƙaddamar da Apple News. A sakamakon haka, duk da haka, da alama ba a cimma wadannan manufofin ba sosai.

A matsayin wani ɓangare na ƙaramin taga na tarihi, yana da kyau a tuna cewa Apple News a matsayin aiki an ƙirƙira shi a cikin 2015. A wancan lokacin, yana aiki azaman tarin labarai daga sasanninta daban-daban na Intanet. Tun watan Maris da ya gabata, sabis ɗin ya canza zuwa samfurin da aka biya wanda Apple ke ba da dama ga mujallu, jaridu da sauran wallafe-wallafe. Abin takaici, Apple ya kasa samun kwangilar haɗin gwiwa tare da manyan mawallafa biyu a bayan New York Times da Washington Post, wanda da alama ya shafi nasarar sabis ɗin, musamman a kasuwannin cikin gida.

Sabis ɗin Labaran Apple yana fuskantar matsaloli da yawa, gami da iyakance ko tayin da bai cika ba ko hadaddun samun kuɗi. Sabis ɗin Apple yana samun duka ta hanyar kuɗin mai amfani na wata-wata da ta sararin tallan da aka sanya kai tsaye a cikin aikace-aikacen. Matsalar ita ce ƙarancin masu amfani da ke amfani da sabis ɗin, ƙarancin sarari da ake samu don talla. Kuma daidai ribar sabis ɗin ne Apple ke son yin aiki a kai. A lokacin sabon kiran taro tare da masu hannun jari, an yi watsi da bayanin cewa app ɗin yana da masu amfani da miliyan 100 kowane wata. Koyaya, wannan kalmar da gangan ba ta ambaci rabon biyan kuɗi da masu amfani da ba biya ba, wanda wataƙila ba zai shahara ba.

A halin yanzu, batun konawa tare da sabis ɗin shine ana samun sa ne kawai a cikin ƴan kasuwa kaɗan, wato Amurka, Kanada, Ostiraliya, da Burtaniya. Ta wannan hanyar, Apple ba zai iya biyan kuɗin wata-wata daga masu amfani da ke zaune a wajen ƙasashen masu magana da Ingilishi, waɗanda ke da yawa. Wataƙila ba shi da daraja ga Czech, sabili da haka Slovak, kasuwa. Ya kamata a yi hankali a manyan kasuwanni kamar Jamus, Faransa ko ƙasashen Mutanen Espanya. Wani batu mai yuwuwa na iya zama ribar sabis don gidajen bugawa kamar haka. Mutane da yawa a masana'antar sun yi magana a kaikaice a baya, kuma da alama yanayin bugawa ba shi da kyau kamar yadda suke so. Ga wasu daga cikinsu (kuma wannan ya kamata ya zama lamarin ga Washington Post da New York Times), shiga cikin Apple News hasara ce ta gaske, kamar yadda jaridar / mujalla za ta sami ƙarin kuɗi tare da samun kuɗinta. Apple a fili yana buƙatar yin aiki akan tsarin kasuwanci don shawo kan sauran masu wallafa su shiga Apple News. Fadada zuwa wasu yankuna shima babu shakka zai taimakawa sabis ɗin.

Tattaunawar labarin

[Martin Topinka]

Domin ƙarin darajar sifili ne.