Rufe talla

A cikin shirinmu na yau da kullun kan manyan al'amuran fasaha, za mu sake yin magana game da Apple. A wannan karon, za mu ɗan tuna ranar da aka watsa tallace-tallacen farko na Macintosh mai suna "1984" a lokacin Super Bowl.

1984 (1984)

A ranar 22 ga Janairu, 1984, an watsa tallar ta 1984 na yanzu a Super Bowl. Super Bowl shine ainihin lokacin da tallan da aka watsa a hukumance (ya yi farkon farkonsa ba bisa ka'ida ba wata daya da suka gabata a gidan talabijin a Twin Falls, Idaho, kuma ana ganin lokaci-lokaci a cikin gidajen wasan kwaikwayo bayan Super Bowl). "Apple Computer za ta gabatar da Macintosh a ranar 24 ga Janairu. Kuma za ku ga dalilin da ya sa 1984 ba zai zama 1984 ba, " Muryar da ke cikin tallan tana magana ne akan littafin al'ada "1984" na George Orwell. Amma bai isa ba, kuma wurin ba zai kai ga Super Bowl kwata-kwata ba - yayin da Steve Jobs ke da sha'awar tallan, sannan Shugaban Kamfanin Apple John Sculley da membobin hukumar ba su raba wannan ra'ayi ba.

Chiat Day ne ya ƙirƙira tallar, tare da kwafin Steve Hayden, darektan fasaha na Brent Thomas da darektan kere kere na Lee Clow. An ba da kyautar 1984 na tallace-tallace misali a Clio Awards, a bikin Cannes, a cikin 2007s ya shiga Clio Awards Hall of Fame kuma a cikin XNUMX an ayyana shi mafi kyawun kasuwancin da aka taɓa nunawa a Super Bowl.

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