Rufe talla

A jiya ne Apple ya zama kamfani na farko da darajar kasuwarsa ta kai tiriliyan daya. Wannan nasara ce tabbatacciya, amma nasarar da aka samu ta haifar da doguwar hanya mai ƙaya. Ku zo ku tuna da wannan tafiya tare da mu - daga farkon katako a cikin gareji, ta hanyar barazanar fatarar kuɗi da wayar salula ta farko don yin rikodin sakamakon kudi.

Kwamfutar Shaidan

An kafa Apple a ranar 1976 ga Afrilu, 800 a Los Altos, California. Steve Jobs, Steve Wozniak da Ronald Wayne sun kasance a lokacin haihuwarsa. Na uku mai suna Steve Jobs ne ya kawo shi don ba da shawara da jagora ga abokan aikinsa biyu, amma ba da daɗewa ba Wayne ya bar kamfanin tare da cak na dala XNUMX na hannun jari a kamfanin.

Samfurin Apple na farko shi ne kwamfutar Apple I. Ainihin motherboard ne mai sarrafawa da ƙwaƙwalwar ajiya, wanda ake nufi don masu sha'awar gaske. Masu mallakar dole ne su haɗa harka da kansu, da kuma ƙara nasu na'ura mai duba da madannai. A lokacin, an sayar da Apple I akan farashin shaidan na dala 666,66, wanda ba shi da alaka da akidar addini na mahukuntan kamfanin. “mahaifin” kwamfutar Apple I shine Steve Wozniak, wanda ba kawai ya ƙirƙira ta ba, har ma ya haɗa ta da hannu. Kuna iya ganin zane-zane na Wozniak a cikin gallery na labarin.

A lokacin, Ayyuka sun fi kula da harkokin kasuwanci. Ya kasance mafi yawan damuwa da ƙoƙarin shawo kan masu zuba jari cewa kasuwar kwamfuta na sirri za ta yi girma zuwa girman da ba a taba gani ba a nan gaba don haka yana da kyau a saka hannun jari a ciki. Daya daga cikin wadanda Jobs ya yi nasarar shawo kan lamarin shi ne Mike Markkula, wanda ya kawo makudan kudade na dala miliyan dari hudu ga kamfanin kuma ya zama ma’aikaci na uku kuma mai hannun jari.

Ayyuka marasa horo

A cikin 1977, Apple a hukumance ya zama kamfani na jama'a. Bisa shawarar Markkul, wani mutum mai suna Michael Scott ya shiga kamfanin kuma ya zama shugaban kamfanin Apple na farko. An yi la'akari da ayyukan sun yi ƙanana kuma ba su da horo ga matsayi a lokacin. Shekarar 1977 ita ma ta kasance muhimmiyar mahimmanci ga Apple saboda ƙaddamar da kwamfuta ta Apple II, wadda ita ma ta fito daga taron bitar Wozniak kuma ta kasance babbar nasara. Apple II ya haɗa da VisiCalc, aikace-aikacen falle na majagaba.

A cikin 1978, Apple ya sami ofishi na ainihi na farko. Mutane kalilan ne suka yi tunanin a lokacin cewa wata rana kamfanin zai kasance a cikin wani katafaren katafaren gini wanda ginin madauwari na gaba zai mamaye. Kuna iya samun hoton layin Apple na wancan lokacin wanda ya ƙunshi Elmer Baum, Mike Markkula, Gary Martin, Andre Dubois, Steve Jobs, Sue Cabannis, Mike Scott, Don Breuner da Mark Johnson a cikin gallery ɗin labarin.

Duba gallery daga BusinessInsider:

A cikin 1979, injiniyoyin Apple sun ziyarci harabar dakin gwaje-gwaje na Xerox PARC, wanda a lokacin ya kera na'urorin laser, beraye da sauran kayayyaki. A Xerox ne Steve Jobs ya yarda cewa makomar lissafin ta ta'allaka ne ga yin amfani da mu'amalar masu amfani da hoto. An yi wannan balaguron na kwanaki uku ne domin samun damar siyan hannun jarin Apple 100 kan farashin dala 10 kan kowanne kaso. Shekara guda bayan haka, an saki kwamfutar Apple III, da nufin yanayin kasuwanci da nufin samun damar yin gogayya da samfuran IBM da Microsoft, sannan aka saki Lisa tare da GUI da aka riga aka ambata, amma tallace-tallacen ya yi nisa da abin da ya faru. Apple ya sa ran. Kwamfutar ta yi tsada da yawa kuma ba ta da isasshen tallafin software.

1984

Ayyuka sun fara aiki na biyu da ake kira Apple Macintosh. A lokacin da aka saki Macintosh na farko a 1983, John Sculley, wanda Jobs ya kawo daga Pepsi, ya karbi jagorancin Apple. A cikin 1984, tallan "1984" mai kyan gani a yanzu, wanda Ridley Scott ya jagoranta, yana nunawa akan Super Bowl yana haɓaka sabon Macintosh. Tallace-tallacen Macintosh sun yi kyau sosai, amma bai isa ya karya “mamaye” na IBM ba. Tashin hankali a cikin kamfanin a hankali ya haifar da tashiwar Ayyuka a cikin 1985. Ba da daɗewa ba bayan haka, Steve Wozniak shi ma ya bar Apple, yana mai iƙirarin cewa kamfanin yana tafiya ta hanyar da ba ta dace ba.

A cikin 1991, Apple ya sake fitar da PowerBook dinsa tare da tsarin aiki na "mai launi" 7. A cikin shekaru casa'in na karni na karshe, Apple sannu a hankali ya fadada zuwa wasu yankuna na kasuwa - Newton MessagePad ya ga hasken rana, alal misali. Amma Apple ba shi kaɗai ba ne a kasuwa: Microsoft yana haɓaka cikin nasara kuma Apple yana raguwa a hankali. Bayan buga sakamakon rashin kuɗi na kashi na farko na 1993, Sculley ya yi murabus kuma Michael Spindler, wanda ya yi aiki a Apple tun 1980 ya maye gurbinsa. ya zama da wahala ga Apple yayi gogayya da IBM da Microsoft.

Komawa saman

A cikin 1996, Gil Amelio ya maye gurbin Michael Spindler a shugaban Apple, amma kamfanin apple ba ya da kyau ko da a karkashin jagorancinsa. Amelio ya sami ra'ayin siyan Kamfanin Ayyuka na NeXT Computer, kuma tare da wannan Ayyuka suna komawa ga Apple. Ya yi nasarar shawo kan shugabannin kamfanin a lokacin bazara don nada shi a matsayin shugaban riko. A ƙarshe abubuwa sun fara ɗauka don mafi kyau. A shekarar 1997, shahararren yakin neman zabe na "Think Daban-daban" ya zagaya duniya, wanda ya kunshi wasu sanannun mutane. Jony Ive ya fara aiki akan ƙirar iMac, wanda ya zama babban abin burgewa a cikin 1998.

A cikin 2001, Apple ya maye gurbin System 7 tare da OS X tsarin aiki, a 2006 kamfanin apple ya canza zuwa Intel. Steve Jobs ya gudanar ba kawai don fitar da Apple daga cikin mafi muni ba, har ma ya jagoranci shi zuwa ɗaya daga cikin manyan nasarorin nasara: sakin iPhone na farko. Koyaya, zuwan iPod, iPad ko ma MacBook shima babban nasara ne. Ko da yake Steve Jobs bai rayu ba don ganin ci gaban da aka samu a jiya ta hanyar kai darajar dala tiriliyan daya, har yanzu yana da kaso mai tsoka a ciki.

Source: BusinessInsider

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