Rufe talla

A cikin shekarun da suka gabata na kasancewarsa, Apple ya ƙaddamar da kyawawan layi na tallace-tallace a cikin duniya. Wasu sun yi nasarar zama kungiyar asiri, wasu sun fada cikin mantawa ko kuma sun fuskanci ba'a. Tallace-tallacen, duk da haka, suna gudana cikin tarihin Apple kamar jan zare, kuma za mu iya amfani da su don lura da haɓakar samfuran Apple. Ku zo ku ga kaɗan daga cikin mafi mahimmanci tare da mu.

1984 - 1984

A cikin 1984, Apple ya gabatar da Macintosh. Ya inganta shi tare da tabo mai suna "1984" daga taron bitar darakta Ridley Scott, wanda aka nuna a bainar jama'a yayin Super Bowl. Tallan, wanda kwamitin gudanarwa na kamfanin apple ba su da sha’awar ko kadan, ya shiga tarihi, kuma Apple ya yi nasarar sayar da kwamfutoci dubu 100 a cikin kwanaki 72 na farko.

Lemmings - 1985

Apple yana fatan samun nasara iri ɗaya kamar tabo ta "1984" tare da kamfen na "Lemmings" wanda ƙungiyar ƙirƙira ɗaya ta ƙirƙira. Ɗan’uwan Ridley Scott, Tony ya ba da umarni, amma bidiyon ya zama flop. Harbin dogon layi na sanye da rigar rigar idanu, wadanda suka ga sautin wakar dusar ƙanƙara da Dwarfs Bakwai da jama'a suka jefar da kansu daga kan wani dutse, bai samu karɓuwa ba a wurin masu sauraro. Masu kallo sun kira bidiyon a matsayin "mai ban tsoro" kuma Apple dole ne ya kori kashi 20% na ma'aikatansa saboda rashin kyawun sakamakon tallace-tallace da yakin neman zabe ya haifar. A cikin wannan shekarar, Steve Jobs kuma ya bar Apple.

https://www.youtube.com/watch?v=F_9lT7gr8u4

Ikon Zama Mafi kyawun ku - 1986

A cikin 1980s, Apple ya fito da taken "Ikon zama Mafi kyawun ku", wanda ya yi nasarar amfani da shi tsawon shekaru goma. Duk da cewa kamfen din ya fuskanci suka daga masana harkokin tallace-tallace saboda bai jaddada musamman kwamfutocin Apple guda daya ba, gaba daya ya samu nasara sosai.

Hard Sell - 1987

A cikin shekaru tamanin, babban abokin hamayyar Apple shine IBM. Apple ya fahimci yana ƙoƙarin faɗaɗa rabonsa na kasuwar kwamfuta da kuma gamsar da jama'a cewa zai iya ba da abubuwa mafi kyau fiye da gasar. Wannan ƙoƙarin yana nunawa a cikin wurin "Hard Sell" daga 1987.

https://www.youtube.com/watch?v=icybPYCne4s

 

Buga Hanyar Mac - 1989

A cikin 1989, Apple ya gabatar da duniya zuwa "Macintosh" na farko. Don gabatarwa, ya yi amfani da wurin da ake kira "Hit The Road Mac" kuma ya yi ƙoƙari ya jaddada a cikin tallan cewa Macs za su iya amfani da su har ma da waɗanda ba su san kome ba game da kwamfuta. Koyaya, Macintosh na šaukuwa bai gamu da ingantaccen amsa ba. Laifin ya kasance ba kawai wahalar motsi na kwamfutar ba, wanda nauyinsa ya kai kilogiram 7,5, amma har ma da babban farashi - dala 6500 ne.

https://www.youtube.com/watch?v=t1bMBc270Hg

John da Greg - 1992

A cikin 1992, Apple ya fito da wani talla da ke nuna masu kallo maza biyu "na yau da kullun", John da Greg. Waɗanda ke cikin jirgin suna amfani da PowerBooks ɗinsu wanda ke haɗa haɗin kebul ba tare da wata matsala ba. Abin da muke ɗauka a yau shi ne wani ɗan ƙaramin juyin juya hali a farkon shekarun XNUMX.

https://www.youtube.com/watch?v=usxTm0uH9vI

Ba zai yuwu ba - 1996

Ɗaya daga cikin abubuwan gama gari na tallace-tallacen Apple da yawa sune mashahurai da fitattun mutane. A shekara ta 1996, fim ɗin "Mission Impossible" wanda ke yin fim ɗin Tom Cruise ya kasance babban nasara. Baya ga Cruise, ya kuma "yi wasa" Apple PowerBook a cikin fim din. Apple kuma ya yi amfani da faifan aiki a cikin nasarar tallarsa.

Ga Mahaukatan - 1997

A cikin 1997, Steve Jobs ya sake zama shugaban Apple kuma kamfanin ya sami nasarar tashi daga toka. A cikin wannan shekarar, an kuma haifi wani gagarumin kamfen na talabijin da buga littattafai, wanda aka yi wahayi daga baƙar fata da farare hotuna na muhimman mutane irin su Bob Dylan, Muhammad Ali, Gandhi ko Albert Einstein. Kamfen din ya kuma zama sananne ga jama'a da sunan "Think Daban".

https://www.youtube.com/watch?v=cFEarBzelBs

Sannu ga iMac - 1998

Ba da dadewa ba bayan dawowar Steve Jobs kan mukamin shugaban kamfanin Apple, sabbin iMacs masu juyi gaba daya sun shigo duniya. Bugu da ƙari ga ƙirar ƙira, sun kuma yi alfahari da ayyuka masu girma da sauƙi amma abin dogara. Zuwan iMacs ya kasance tare da wuraren talla, yana mai da hankali musamman sauƙin haɗa iMacs zuwa Intanet.

California - 2001

An fito da iPod na farko na Apple a watan Oktoba 2001. Don haɓaka sabon ɗan wasa, Apple ya yi amfani da bidiyon da ke nuna Propellerheads, ƙungiyar da ba ta taɓa fitar da kundi ba. Tun kafin Apple ya yi rawan silhouettes masu ban sha'awa, tallan iPod na farko yana nuna rawa talatin da wani abu.

Samun Mac - 2006

An fito da tallan farko na kamfen na “Sami Mac” a shekara ta 2006. A ƙarshen shekara, an sami bidiyo goma sha tara, kuma bayan shekaru huɗu bayan yaƙin neman zaɓe, adadin bidiyon ya kai 66. Duk da cewa suna da ƙarfi. tallace-tallacen da ke nuna Embodied by "man Adam", Mac da PCs masu gasa sun gamu da amsa mai kyau sosai, kuma sun sami bambance-bambance da fa'ida.

Sannu - 2007

A cikin jerin mahimman tallace-tallacen Apple, wurin "Sannu" da ke haɓaka iPhone na farko ba dole ba ne ya ɓace. Ya kasance karo na talatin da biyu na ƴan wasan Hollywood a cikin fitattun fina-finai da silsila. An buɗe tallan tare da wurin baƙar fata da fari daga Kisan Kisan Hitchcock na 1954 akan oda kuma ya ƙare da harbin iPhone mai ringi.

Sabuwar Soul - 2008

A cikin 2008, an haifi MacBook Air ultra-bakin ciki da haske. Kamfanin Apple ya tallata ta, da dai sauransu, da wani talla da aka ciro kwamfutar daga cikin ambulan na yau da kullun kuma a bude shi da yatsa daya. Masu kallo sun yi farin ciki ba kawai da sabuwar kwamfutar tafi-da-gidanka ta Apple ba, har ma da waƙar "New Soul" ta Yael Naim, wadda ta buga a cikin tallace-tallace. Waƙar ta kai saman lamba bakwai akan Billboard Hot 100.

Akwai app don wannan - 2009

A cikin 2009, Apple ya fito da wani talla tare da taken almara "Akwai app don hakan". Babban burin wannan yakin shine a nuna cewa iPhone ya zama na'ura mai mahimmanci, mai wayo tare da app don kowane dalili da lokaci.

Taurari da Siri - 2012

Tallace-tallacen Apple da ke nuna shahararrun mutane sun shahara sosai a lokuta da yawa. Lokacin da Apple ya ƙaddamar da iPhone 4s tare da mataimakiyar murya mai kama da Siri, ya jefa John Malkovich, Samuel L. Jackson ko ma Zooey Deschanel a wuraren da ke inganta wannan sabon fasalin. A cikin tallace-tallacen, Siri ya amsa da kyau ga umarnin murya na jaruman, amma gaskiyar ta bambanta da na kasuwanci.

Rashin fahimta - 2013

Tallace-tallacen Kirsimeti na Apple babi ne ga kansu. Gaba ɗaya tsirara, suna ƙoƙarin matse motsin rai sosai daga masu sauraro, wanda ko kaɗan suka yi nasara wajen yin hakan. Wurin da ake kira "Ba a fahimta ba" ya yi kyau sosai. A ciki, za mu iya bin wani matashi na yau da kullun wanda ba zai iya kawar da idanunsa daga iPhone ba yayin taron dangi na Kirsimeti. Amma ƙarshen wurin zai nuna cewa matasa ƙila ba za su kasance kamar yadda suke ba.

https://www.youtube.com/watch?v=A_qOUyXCrEM

Shekaru 40 a cikin dakika 40 - 2016

A cikin 2016, Apple ya yi bikin cika shekaru 40. A wannan lokacin, ya fito da wuri na arba'in da biyu ba tare da ƴan wasan kwaikwayo ba, hotuna na gargajiya ko hotuna (ban da ƙaƙƙarfan dabarar bakan gizo) - masu kallo kawai za su iya kallon rubutu akan bangon monochrome, yana ba da bayyani na samfuran Apple mafi mahimmanci.

Sway - 2017

Wurin 2017 mai suna "Sway" yana faruwa a kusa da bukukuwan Kirsimeti. Babban aikin ya ƙunshi matasa masu rawa guda biyu, belun kunne na AirPods da iPhone X. Bugu da ƙari, masu kallon Czech tabbas za su lura da wuraren Czech da kuma rubutun "Aunt Emma's Bakery" da "Rollercoaster" a cikin tallan. An yi fim ɗin tallan a Prague. Kuma wata hujja mai ban sha'awa - manyan jarumai, 'yan wasan New York Lauren Yatango-Grant da Christopher Grant, sun yi aure a rayuwa ta ainihi.

https://www.youtube.com/watch?v=1lGHZ5NMHRY

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