Ondrej Holzman Shugaban Kamfanin Apple Tim Cook ya halarci taron Fasaha na Goldman Sachs a ranar Talata kuma ya amsa tambayoyi game da Apple yayin babban jigon budewa. Ya yi magana game da ƙirƙira, saye, siyarwa, ayyuka da ƙari mai yawa…
A fahimta, Cook kuma ya sami tambayoyi game da samfuran nan gaba na kamfanin California, amma a al'ada ya ƙi ba da amsa gare su. Duk da haka, bai kasance mai bakin ciki ba game da wasu batutuwa kamar ƙira ko tallace-tallacen samfur.
Taron Fasaha na Goldman Sachs ya maimaita yawancin abubuwan da Cook ya riga ya faɗi akan kira na ƙarshe ga masu hannun jari, duk da haka a wannan lokacin bai yi taƙaice ba ya yi magana game da yadda yake ji.
Game da matsayin rijistar kuɗi, sigogi na fasaha da manyan samfurori
An fara ne da yanayin rajistar kuɗi, wanda a zahiri ke cika a Apple. An tambayi Cook ko yanayin Cupertino ya ɗan yi baƙin ciki. "Apple baya fama da damuwa. Muna yin yanke shawara mai ƙarfin gwiwa da buri kuma muna masu ra'ayin mazan jiya na kuɗi, " Cook ya bayyana wa wadanda suka halarta. "Muna saka hannun jari a cikin tallace-tallace, rarrabawa, haɓaka samfura, haɓakawa, sabbin kayayyaki, sarkar samar da kayayyaki, siyan wasu kamfanoni. Ban san yadda al'ummar da ke fama da baƙin ciki za su iya samun irin wannan abu ba.'
Mutane da yawa kamar Apple suna ba da shawarar samfuran da ya kamata kamfanin ya yi. Misali, babban iPhone ko iPad mai sauri ya kamata ya zo. Koyaya, Tim Cook baya sha'awar sigogi.
[yi action=”quote”] Abinda kawai ba za mu taɓa yi ba shine samfuri mai banƙyama.[/do]
“Da farko dai, ba zan yi magana kan abin da za mu iya yi nan gaba ba. Amma idan muka yi la'akari da masana'antar kwamfuta, kamfanoni sun yi yaƙi ta fuskoki biyu a cikin 'yan shekarun nan - ƙayyadaddun bayanai da farashi. Amma abokan ciniki sun fi sha'awar kwarewa. Ba kome ba idan kun san saurin na'urar sarrafa Ax," Babban jami'in Apple ya gamsu. "Kwarewar mai amfani koyaushe ya fi faɗi fiye da abin da za'a iya bayyana ta lamba ɗaya."
Sai dai Cook ya jaddada cewa wannan ba yana nufin cewa Apple ba zai iya fito da wani abu da babu shi a yanzu. "Abin da ba mu taɓa yin shi ba shine samfuri mara nauyi," Ya fada a fili. “Addinin da muke yi shi ne kawai. Dole ne mu haifar da wani abu mai girma, m, mai buri. Muna daidaita kowane dalla-dalla, kuma tsawon shekaru mun nuna cewa za mu iya yin hakan da gaske. "
Game da sababbin abubuwa da saye
“Ba a taba yin karfi ba. Ta kasance mai zurfi a cikin Apple," Cook yayi magana game da ƙirƙira da al'adun da ke da alaƙa a cikin al'ummar Californian. "Akwai sha'awar ƙirƙirar samfuran mafi kyau a duniya."
A cewar Cook, yana da mahimmanci a haɗa masana'antu guda uku waɗanda Apple ya yi fice. "Apple yana da ƙwarewa a software, hardware da ayyuka. Samfurin da aka kafa a masana’antar kwamfuta, inda wani kamfani ke mayar da hankali kan wani abu, wani kuma kan wani, ba ya aiki. Masu amfani suna son ƙwarewa mai santsi yayin da fasaha ke tsayawa a bango. Sihiri na gaske yana faruwa ne ta hanyar haɗa waɗannan sassa guda uku, kuma muna da ikon yin sihiri." Inji magajin Steve Jobs.
[do action=”citation”] Godiya ga haɗin gwiwar software, hardware da ayyuka, muna da damar yin sihiri.[/do]
A lokacin wasan kwaikwayon, Tim Cook bai manta da abokan aikinsa na kusa ba, watau manyan mutane na Apple. "Ina ganin taurari kadai," Cook ya bayyana. Ya bayyana Jony Ive a matsayin "mafi kyawun zane a duniya" kuma ya tabbatar da cewa shi ma yana mai da hankali kan software. "Bob Mansfield shine babban kwararre a kan siliki, babu wanda ke yin ayyukan micro fiye da Jeff Williams." ya yi jawabi ga abokan aikinsa Cook kuma ya ambaci Phil Schiller da Dan Ricci.
Daban-daban saye da Apple ke yi su ma suna da alaƙa da al'adar Apple. Koyaya, galibi waɗannan ƙananan kamfanoni ne kawai, manyan waɗanda ke ƙetare a Cupertino. “Idan muka waiwaya baya cikin shekaru uku da suka gabata, a matsakaita mun sayi kamfani kowane wata. Kamfanonin da muka saya suna da mutane masu wayo sosai a asalinsu, wanda muka koma kan ayyukanmu." Cook, ya kara da bayyana cewa Apple yana kuma kallon manyan kamfanoni da za su dauka karkashin reshensa, amma babu wanda zai samar da abin da yake so. “Ba ma jin bukatar mu karbi kudin mu je siyan wani abu don kawai mu dawo. Amma idan aka sami babban saye wanda zai dace da mu, za mu je gare shi.
Game da kalmar iyaka, samfurori masu rahusa da cin nama
"Ba mu san kalmar 'iyaka ba," Cook ya fada a fili. "Hakan ne saboda abin da muka iya yi tsawon shekaru da kuma ba wa masu amfani da wani abu da ba su ma san suna so ba." Cook sannan ya biyo baya tare da lambobi daga tallace-tallace na iPhone. Ya kara da cewa, daga cikin wayoyin iPhone miliyan 500 da Apple ya sayar daga shekarar 2007 zuwa karshen shekarar da ta gabata, sama da kashi 40 cikin XNUMX an sayar da su a bara kadai. “Abin mamaki ne na al’amura… Plus, masu haɓakawa kuma suna amfana saboda mun ƙirƙiri babban yanayin yanayin da ke ba da iko ga masana’antar ci gaba gaba ɗaya. Yanzu mun biya sama da dala biliyan 8 ga masu haɓakawa.” Cook, wanda har yanzu yana ganin babbar dama a duniyar wayar hannu, a cikin kalmominsa "filin buɗe ido", don haka ba ya tunanin kowace iyaka kwata-kwata, har yanzu akwai sauran damar ci gaba.
Don amsa tambaya game da samar da ƙarin kayayyaki masu araha don kasuwanni masu tasowa, Cook ya sake nanata: "Babban burinmu shine ƙirƙirar manyan kayayyaki." Koyaya, Apple yana ƙoƙarin ba abokan cinikinsa samfuran rahusa. Cook ya nuna ragi na iPhone 4 da 4S bayan gabatarwar iPhone 5.
“Idan ka kalli tarihin Apple ka dauki iPod irin wannan, idan ya fito sai ya kai $399. A yau zaku iya siyan shuffle iPod akan $49. Maimakon rahusa samfuran, muna ƙirƙira wasu da ƙwarewa daban-daban, ƙwarewar daban." Cook ya bayyana, yana mai yarda cewa mutane suna ci gaba da tambayar me yasa Apple baya yin Mac akan kasa da $500 ko $1000. “Gaskiya mun yi ta aiki a kai. Sai kawai mun kai ga ƙarshe cewa ba za mu iya yin babban samfuri a wannan farashin ba. Amma me muka yi maimakon haka? Mun ƙirƙira iPad. Wani lokaci sai dai ku kalli matsalar ta dan bambanta da warware ta ta wata hanya ta daban.
Batun cin naman mutane yana da alaƙa da iPad, kuma Cook ya sake maimaita karatunsa. "Lokacin da muka saki iPad, mutane sun ce za mu kashe Mac. Amma ba ma yin yawa game da lamarin domin muna tunanin cewa idan ba mu kashe shi ba, wani zai yi.
Kasuwar kwamfuta tana da girma sosai wanda Cook baya tunanin cewa cin naman ya kamata a iyakance ga Mac ko ma iPad (wanda zai iya cirewa daga iPhone). Don haka, a cewar shugaban kamfanin, Apple ba shi da wani abin damuwa. Damuwa zai tabbata ne kawai idan cin mutumci ya kasance babban abin da ke yin katsalandan ga yanke shawara. "Idan kamfani ya fara kafa yanke shawararsa akan shakku na cin mutuncin kansa, to hanya ce ta jahannama domin a koyaushe akwai wani."
An kuma yi magana game da cibiyar sadarwa mai yawa, wanda Cook ya ba da mahimmanci ga, misali, lokacin ƙaddamar da iPad. "Ba na tsammanin za mu yi kusan nasara da iPad idan ba don shagunan mu ba," ya fadawa masu sauraro. "Lokacin da iPad ɗin ya fito, mutane sun ɗauki kwamfutar hannu a matsayin wani abu mai nauyi wanda babu wanda yake so. Amma za su iya zuwa shagunan mu don su gani da kansu kuma su gano abin da iPad ɗin zai iya yi. Ba na tsammanin ƙaddamar da iPad ɗin zai yi nasara sosai idan ba don waɗannan shagunan ba, waɗanda ke da baƙi miliyan 10 a mako, kuma suna ba da waɗannan zaɓuɓɓuka."
Menene Tim Cook ya fi alfahari da shi a cikin shekararsa ta farko a shugabancin kamfanin
“Na fi alfahari da ma’aikatanmu. Ina da damar yin aiki kowace rana tare da mutanen da ke son ƙirƙirar samfuran mafi kyau a duniya. " Cook yana alfahari. "Ba wai kawai suna nan don yin aikinsu ba, amma don yin mafi kyawun aikin rayuwarsu. Su ne mutanen da suka fi kowa kirkire-kirkire a karkashin rana, kuma darajar rayuwata ce in kasance a Apple a yanzu da kuma samun damar yin aiki tare da su."
Duk da haka, ba kawai ma'aikata ba, har ma da samfurori da Tim Cook ke alfahari da su. A cewarsa, iPhone da iPad sune mafi kyawun waya kuma mafi kyawun kwamfutar hannu a kasuwa, bi da bi. "Ina da kwarin gwiwa game da gaba da abin da Apple zai iya kawowa duniya."
Cook ya kuma yaba da damuwar Apple game da muhalli. "Ina alfahari da cewa muna da mafi girman gonakin hasken rana mai zaman kansa a duniya kuma za mu iya sarrafa cibiyoyin bayanan mu da makamashi mai sabuntawa 100%. Ba na son zama dan iska, amma haka nake ji."
An rubuta da kyau, na gode da labarin :)
ko ta yaya bayanin game da gaskiyar cewa apple zai buɗe sabbin shagunan Apple 30 a wannan shekara galibi a waje da Amurka, wanda a gare ni ya zama mafi mahimmancin bayanai fiye da gaskiyar cewa wasu daraktan suna alfahari da amincewar ma'aikaci (wanda ba zai iya ba). t kasance a irin wannan canji :D) ko ta yaya ya ɓace
PS: Watakila na zazzage shi, kawai na zazzage labarin, saboda an san bayanan da yawa sa'o'i da yawa kafin in ga wannan labarin.
PS2: An rubuta da kyau, godiya ga labarin :)
Mai yiyuwa ne wasu bayanai sun ɓace. Na zana daga wurare da yawa kuma akwai wani abu a ko'ina, don haka na yi ƙoƙari in haɗa mafi yawansa tare.
A gare ni, kuma ina ganin ba kawai a gare ni ba, Apple zai yi gaske high quality-kayayyakin kawai a lõkacin da suka 1. yarda da game kera a kan versions ga Mac 2. daidaita da Mac kanta ga wannan. In ba haka ba, Ina son Mac, amma kawai na rasa wannan a kai - don yin wasa tare da kyawawan hotuna da ƙarin wasan wasa mai buƙata.