Rufe talla

An daɗe tun lokacin da aka lulluɓe maɓalli na Apple a cikin sirri mai yawa. A yau da karfe 19:XNUMX na mu, kamfanin Californian zai bayyana abubuwan da ya dace, wanda Shugaba Tim Cook ya yi nasarar boye hannun rigarsa. Koyaya, bayanan da aka tattara daga sabbin tarukan Apple na iya aƙalla ba mu alamar abin da ban mamaki nuni a Cibiyar Flint zai yi kama.

Dan Frommer Ma'adini a hankali ya shiga cikin ƴan mahimmin mahimman bayanai na ƙarshe kuma ya tattara bayanan da aka tattara zuwa bayanan bayanan da za mu iya karanta wanda zai gabatar da sabbin samfuran da kuma lokacin da za mu iya tsammanin su. Gabatar da sabbin na'urori ya riga ya zama mahimmanci ga Apple da dabarunsa gaba ɗaya. A karkashin Steve Jobs, sau da yawa ya kasance wasan kwaikwayo na mutum daya, amma ko da a karkashin jagorancin Tim Cook, masu sauraro a cikin gidan wasan kwaikwayo ba su da gundura. Bayanan da Dan Frommer ya tattara ya fito ne daga gabatarwa sama da dozin.

Tun daga ranar 2007 ga Janairu, 27, lokacin da Steve Jobs ya gabatar da iPhone ta farko, an yi abubuwan da suka faru talatin, 88 daga cikinsu Apple archives a cikin kwasfan fayiloli na musamman a cikin Store na iTunes. A matsakaita, waɗannan abubuwan da suka faru suna da tsayin mintuna XNUMX kuma ainihin tsari koyaushe iri ɗaya ne: gabatarwa kaɗan, manyan mutanen kamfanin akan mataki, gabatarwar sabbin samfura da gabatarwar bidiyo na su ko samarwa.

Wanda ya fi kowa aiki

Lokacin da Apple ya jagoranci Steve Jobs, tsarin jigon jigon ya fito fili. Wanda ya kafa kamfanin a zahiri ya yi farin ciki a cikin mahimman bayanai, kuma ikonsa na siyar da kowane samfur ba tare da ɓata lokaci ba ya sami damar cin nasara akan ko da abokin ciniki mafi shakka fiye da sau ɗaya.

A lokacin jawabinsa mai yiwuwa mafi abin tunawa, wanda aka riga aka ambata daga 2007, ya shafe sama da sa'a daya da rabi a kan mataki. A lokacin, bai bar wani a zahiri a gaban allo ba. Yayin da lokaci ya ci gaba, Ayyuka sun fara ba da karin lokaci ga abokan aikinsa, shugaban tallace-tallace Phil Schiller ya jawo hankalin masu kallo masu sha'awar, da kuma Scott Forstall, wanda ya fi so na Ayyuka, wanda, duk da haka, ya yi murabus bayan zuwan Tim Cook daga Apple. , sau da yawa ya bayyana.

Har ila yau, lafiyarsa ta taka rawa sosai a aikin Steve Jobs. Phil Schiller ne ya shiga cikin gidan a lokacin da maigidan ba ya nan, kuma lokacin ayyuka a fagen wasa ya ragu, idan ya iya fitowa a gaban masu sauraro kwata-kwata a cikin shekarun karshe na rayuwarsa.

Magajinsa, Tim Cook, wanda Jobs ya zaba, ya fito ne daga wata ganga daban. Mai shuru mai shuru wanda baya rike ledar da kyau sosai. Abin da ya sa shugaban Apple na yanzu ya zaɓi wata hanya ta dabam - a cikin mahimman bayanai, ya canza zuwa matsayin wani nau'in mai masaukin baki wanda ke tare da dukan shirin, amma ya bar muhimman sanarwa ga abokan aikinsa. Phil Schiller yawanci yana gabatar da labaran kayan masarufi, kuma kwanan nan Craig Federighi yana haskakawa sosai. A WWDC na wannan shekara, yayin da yake nuna OS X Yosemite da iOS 8, ya nuna kwarin gwiwa da ban dariya.

Kodayake jigon yau bai kamata ya kasance da farko game da software ba, muna iya tsammanin kasancewar Craig Federighi a wannan lokacin kuma. Apple zai kasance da kansa idan ya bar irin wannan kyakkyawan mai gabatarwa ya zauna a layin gaba.

Amma ga Tim Cook, yawanci yana ciyarwa ƙasa da mintuna 20 kawai akan mataki. A cikin gabatarwar, koyaushe yana tunawa da nasarorin Apple, yana yin barkwanci da wasan kwaikwayo a gasar, sannan a lokacin jigon jigon ya tabbatar da ci gaba da “watsawa” sau da yawa tare da ɗan gajeren jawabi, kuma a ƙarshe ya faɗi cewa “abin da kuke so. gani kawai, Apple ne kawai zai iya yi."

Mafi ban dariya

Ko da yake babban taron ɗan jarida ne ko mai haɓakawa inda Apple ke gabatar da labaransa, zai zama sa'a mai ban sha'awa ko biyu ba tare da wasa na lokaci-lokaci ba. Craig Federighi wanda aka riga aka ambata ya bayyana kansa ba kawai a matsayin mai magana mai kyau da kwarjini ba, amma a lokaci guda a matsayin babban ɗan wasa.

A lokacin gabatarwar ta ƙarshe, wacce ta gudana a taron masu haɓakawa a watan Yuni kuma ya ɗauki tsawon mintuna 117, sama da masu halarta 5000 sun fashe da dariya fiye da sau hamsin, kuma Apple ya sami yabo saboda dabarunsa kusan sau ɗari. Mahimmanci, dariya ba koyaushe ba ne kawai daga yin tono a gasar, amma shugabannin Apple sun san yadda za su yi wa kansu da abokan aikinsu dariya.

An nuna wannan sau da yawa a lokacin WWDC 2014 ta Craig Federighi, wanda 75 mintuna a kan mataki Tim Cook daga baya ya kira shi Superman. A lokaci guda, mai sarrafa software ya sami dariya sau biyu (a cikin wannan yanayin tabbatacce) fiye da Tim Cook da Phil Schiller a cikin abubuwan shida na ƙarshe.

Lokacin wahayi

Tabbas, Apple ba koyaushe yana kai tsaye ga batun ba, bari mu fahimci mafi mahimman labarai. Kamar yadda aka riga aka ambata, Tim Cook a al'ada yana fara mahimmin bayanin tare da maimaitawa na yau da kullun da tunatarwa game da sabbin nasarorin da kamfanin ya samu, kuma jiran sabon iPhone ko iPad shine dubun mintuna. Masu sauraro sun jira mafi tsayi don iPhone 3GS, wanda Phil Schiller ya gabatar kawai bayan dogon mintuna 102. Akasin haka, da sauri Apple ya matsa zuwa batun shekaru biyu da suka gabata, lokacin da Schiller ya hau kan mataki a cikin ƙasa da kwata na sa'a.

Tabbas, daga wannan bayanan ba za mu iya cewa lokacin da za mu ga iPhone 6 a daren yau ba ko kuma lokacin da Apple ya kamata ya gabatar da na'urar da ake tsammani da yawa, amma za mu iya aƙalla gano yanayin da Apple ya kasance yana samun labarai da ake tsammani. kuma sau da yawa. A matsakaita, ya gabatar da sabon iPhone mintuna 45 bayan fara jigon jigon, amma a cikin shekaru uku da suka gabata ya kasance koyaushe a baya.

Bugu da kari, sabon iPhone ba shine kawai abin jira a yanzu ba. Da alama Apple zai ƙaddamar da sabbin wayoyi guda biyu, kuma ma ya kamata a mai da hankali sosai ga samfurin sawa kamar iWatch. Kuma idan hasashe game da tsarin biyan kuɗin wayar hannu ya cika, tabbas Apple zai ba da lokaci mai yawa don sanin abokan ciniki da sabon sabis ɗinsa daki-daki. Don haka za mu iya aminta da tsammanin wani dogon mahimmin bayani na sa'o'i biyu, amma wannan lokacin tare da ƙaramin "bangaren filler na Tim Cook" da matsakaicin mai da hankali kan sabbin samfuran da Phil Schiller da Craig Federighi suka gabatar.

Amma kuma, dole ne mu tunatar da ku cewa idan kowa ya san yadda za a yi mamaki gaba ɗaya kuma ya fita daga cikin akwatin, Apple ne. Saboda haka, bayanan da aka tattara daga 'yan shekarun nan bazai ma'anar komai ba. Wasu ma suna magana cewa Bob Mansfield, shugaban kayan aikin Apple na lokaci ɗaya wanda ya koma kai tsaye ƙarƙashin umarnin Tim Cook shekaru biyu da suka gabata don yin aiki kan ayyukan nan gaba, na iya bayyana akan mataki a ƙaddamar da iWatch a cikin hanyar dawowa mai ban mamaki.

Source: QZ
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