Shagon Apple Online yana bikin cika shekaru 22. Ko kuma yadda Steve Jobs ya ceci Apple ta hanyar ƙaddamar da shagon e-shop

Komawar Steve Jobs wani muhimmin ci gaba ne ga Apple kuma a lokaci guda ya zama mai fa'ida na wasu mahimman canje-canje da sabbin abubuwa. An bi shi, alal misali, ta hanyar sakin iMac mai nasara sosai, kuma iPod ya zo kadan daga baya. Hakanan mahimmanci shine ƙaddamar da kantin sayar da Apple ta kan layi, wanda ya riga ya cika shekaru 10 a ranar 22 ga Nuwamba na wannan shekara.

Tare da Ayyuka, juyin juya hali ya zo ga Apple a cikin nau'i na ƙarewar wasu samfurori, ƙaddamar da sababbin sababbin abubuwa, da ƙaddamar da tallace-tallacen da aka riga aka ambata. Ko da yake bai yi kama da haka ba a lokacin, mataki na ƙarshe shine ɗayan mafi mahimmanci ga rayuwar Apple a kasuwa. A cikin 1990s, har yanzu kuna neman bulo-da-turmi Apple Store a banza - abokan ciniki sun sami Macs ta hanyar ƙwararrun masu rarrabawa ko manyan sarƙoƙi na siyarwa.

A wancan lokacin, duk da haka, ƙwarewar ma'aikatan waɗannan sarƙoƙi na iya zama da shakku sosai, kuma fifikonsu ba abokin ciniki mai gamsarwa bane, amma riba ce kawai - kuma samfuran Apple ba su kawo musu ba a lokacin. Don haka Macs galibi suna tsugunne ba a kula da su a kusurwa, kuma shagunan da yawa ba su sami samfuran Apple ba.

Canjin ya kamata a kawo shi ta hanyar manufar "shago a cikin shago". Apple ya kulla yarjejeniya da CompUSA, wanda a karkashinsa za a tanadi wani kusurwa na musamman don samfuran Apple a cikin shagunan da aka zaɓa. Wannan matakin ya tayar da tallace-tallace kadan, amma har yanzu bai isa ba, ba tare da ambaton cewa Apple har yanzu ba shi da iko 100% kan siyar da kayayyakinsa.

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Hoton hoto 2019-11-11 at 10.13.17

Kamfanin Apple a shekarar 1997

A cikin rabin na biyu na karni na casa'in na karnin da ya gabata, mafi yawan shagunan e-shafukan yanar gizo sun kasance mafi yawa a cikin jariri. Ɗaya daga cikin irin waɗannan na'urorin Dell ne, wanda ya fara ƙirƙirarsa a 1995. A cikin Disamba 1996, e-shop ya riga ya sami kamfanin dala miliyan a rana.

"A cikin 1996, Dell ya fara yin kasuwanci a kan layi, kuma kantin sayar da kan layi na Dell a lokacin ya kasance ma'auni na shafukan sayayya ta kan layi har yanzu." Inji Steve Jobs a lokacin. "Tare da kantin sayar da mu ta kan layi, muna kafa sabon tsari don kasuwancin e-commerce. Kuma ina tsammanin muna so in gaya maka, Michael, cewa tare da sabbin samfuranmu, sabon kantinmu, da masana'antarmu ta al'ada, muna zuwa bayanka, abokina. Ya ce wa Michal Dell.

Shagon Apple na kan layi ya yi kyau sosai tun farkon. A cikin watansa na farko, ya samu dalar Amurka miliyan 12—matsakaicin kusan dala 730 a rana, wanda kashi uku cikin hudu na kudaden shigar yau da kullun da Dell ke samu daga shagon sa na kan layi a cikin watanni shida na farko na aiki. Duk da haka, gudanar da kan layi Apple Store a lokacin da kuma yau ba za a iya kwatanta. Apple ba ya sake buga ainihin adadin tallace-tallace na samfuransa, kuma a cikin XNUMXs bai ci riba daga ayyuka kamar yadda yake yi a yau ba.

Ƙaddamar da tallace-tallacen kan layi ya kasance mai mahimmanci ga samun Apple a kan ƙafafunsa da kuma samun nasarar dawowa kasuwa. A yau, kantin e-shop na Apple wani muhimmin bangare ne na kasuwancin kamfanin. Har ila yau, kamfanin yana amfani da gidan yanar gizon sa don haɓakawa, kuma duk lokacin da ya sauke shi na ɗan lokaci don sababbin kayayyaki, ba ya rasa kulawar kafofin watsa labaru. Lissafi a gaban shagunan Apple sannu a hankali suna zama abin da ya gabata - mutane suna amfani da pre-oda a kantin e-shop kuma galibi suna jiran samfuran mafarkin su cikin kwanciyar hankali na gidajensu. Kamfanin baya buƙatar kowane sarƙoƙi ko tsaka-tsakin tallace-tallace. Bayan abin da zai iya zama mai sauƙi mai sauƙi a kallon farko, akwai babban adadin aiki, ƙoƙari da ƙirƙira.

Source: Abokan Apple