Amaya Toman Kwanan nan, a kan gidan yanar gizon Jablíčkář, an tunatar da mu game da tallace-tallace na al'ada na Apple 1984. Bayan shekara guda, irin wannan tallace-tallace ya fito, amma ba ta kai ga shaharar sanannen wurin "Orwellian" ba ta kowace hanya. Menene shahararren kasuwancin Lemmings ya yi kama da gaske, kuma menene dalilin gazawarsa?
Zai iya zama sha'awar ku
A ranar 20 ga Janairu, 1985, Apple yayi ƙoƙarin maimaita babbar nasarar kasuwancinsa na haɓaka Macintosh na farko. Tallan, wanda ya kamata ya zama "lamba na biyu na 1984", ya kasance, kamar wanda ya gabace shi, wanda aka watsa a lokacin Super Bowl. Bidiyon, mai taken Lemmings, an yi niyya ne don haɓaka sabon dandalin kasuwanci na Ofishin Macintosh. Babu shakka kwata-kwata Apple yana da kyakkyawar niyya kawai tare da wannan tallan, amma sun kasa - Lemmings tabo an rubuta shi cikin tarihin Apple ba tare da ɓata lokaci ba, amma tabbas ba cikin ma'anar kalmar ba.
Abu ne mai yuwuwa cewa Apple zai fito da "mabiyi" ga tallan Macintosh, da kuma ƙoƙarin daidaita sabon tallan ta hanyar kama da na Orwellian - wasu ma suna tunanin cewa irin wannan tallan na iya zama al'ada. Apple . Dangane da isarwa, watsa shirye-shiryen Super Bowl a fili ya kasance babban ra'ayi. Kamar yadda yake a cikin 1984, Apple ya so Ridley Scott ya ba da umarni, amma bai yiwu a shawo kansa ya ba shi hadin kai ba. Ɗan’uwansa Tony Scott daga ƙarshe ya ɗauki kujerar darakta. Hukumar Chiat / Day ta sake ɗaukar talla a ƙarƙashin reshe. Matsalar ta riga ta kasance a cikin samfurin da aka tallata kanta. A bayyane yake cewa ba za a sami sha'awar jama'a a Ofishin Macintosh kamar na farko Macintosh ba. Amma matsala mafi mahimmanci ita ce ta talla kamar haka. Tarin mutanen da ke tafiya kamar lemming na kashe kansu yayin da suke rera taken daga Snow White zuwa saman dutse, wanda a hankali take fadowa kasa, hakika ba wani abu bane da zai gamsar da kungiyar da aka yi niyya don siyan samfurin da aka yi tallar.
Gidan hoton hoto
Apple ya biya dala 900 don watsa wurin kasuwanci na talatin da biyu a Super Bowl, kuma da farko, tabbas kowa ya yi imanin cewa kamfanin zai dawo da wannan jarin sau da yawa. Luke Dormehl daga uwar garken Cult of Mac ya nuna cewa tallan ba da gaske yake da kyau ba, amma ba shi da kuzarin wurin 1984 a cewar Dormehl, gwarzon tallan da ba ya tsalle daga dutse kawai. t samun kuzarin ɗan wasa wanda ya fashe a cikin gidan wasan kwaikwayo na fim kuma ya jefa guduma a babban allo. Tallan ya haifar da fushi a tsakanin mutane da yawa, kuma 1985 shine lokaci na ƙarshe da Apple ya watsa tallan Super Bowl.
